126: Mastering the Post-Purchase Experience with Zenkraft, a Bringg solution
In this conversation, Caleb Bryant and Mike Getchis, Head of Strategy & Partnerships at Zenkraft, a Bringg solution, discuss the critical aspects of post-purchase experiences in e-commerce, focusing on logistics, customer communication, and the integration of AI and data. They explore the challenges brands face during peak seasons, the importance of self-service options for customers, and the role of partnerships in enhancing customer experiences. The discussion emphasizes the need for effective communication and data integration to drive customer loyalty and satisfaction. Show Highlights: The critical role of timely communication and third-party logistics partnerships during the holiday season Integration of customer self-service and AI in enhancing consumer interactions The shift towards personalized shopping experiences and innovative, label-less return processes Importance of data unification and partnerships in fulfilling brand promises and enhancing customer trust Use of AI to streamline order tracking and returns The role of advanced logistics solutions in driving customer loyalty and meeting consumer expectations Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
--------
33:09
--------
33:09
125: How Yoga Democracy went from Shopify to Salesforce Commerce in 6 Weeks
In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance of accelerating time to value in a unified commerce platform. Show Highlights: Evolution of Yoga Democracy from niche hot yoga apparel to significant athleisure market player Challenges and solutions in hiring seamstresses in the U.S. and the establishment of a factory in Kenya Importance of strategic partnerships Leveraging technology like AgentForce and Einstein for better consumer insights and personalized experiences Creative strategies for customer engagement Advice for entrepreneurs on aligning business decisions with long-term goals and selecting adaptable technology solutions Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Guests: Jeff Cannon, CEO, Yoga Democracy: https://www.yogademocracy.com/ Aaron Hutten, Founder, Ember Agency: https://discoverember.com/ Supporting Resources: Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
--------
44:09
--------
44:09
124: Achieving Success with Salesforce and Collaborative Partnerships, Featuring Becky Simmons and Becky Wright
How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from Cloudgaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders and inquiries efficiently. The conversation highlights the unique dynamics of B2B commerce, focusing on account-specific pricing and managing large order volumes while delivering a B2C-like experience. Emphasizing a collaborative 'one team' approach, the episode underscores the importance of partnerships in achieving customer-centric digital transformations and ensuring operational efficiency. Show Highlights: Creation of a seamless self-service digital account management platform for nearly 300,000 end customers Differences between B2B and B2C commerce, focusing on account-specific pricing and large order volumes Importance of a 'one team' approach in executing large-scale B2B projects successfully Role of Salesforce as a single source of truth, enhancing data security and customer satisfaction Cloudgaia's strategic partnership with Salesforce and CONA Services to ensure project success Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
--------
23:20
--------
23:20
123: Future-Proofing Ecommerce With Amazon Buy With Prime, Featuring Derek Majewski
Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience by leveraging Amazon's trusted fulfillment services and Salesforce's robust capabilities. The discussion highlights the potential for brands to drive revenue growth and operational efficiency through Amazon's Demand Side Platform, offering insights into how brands can thrive in a rapidly evolving e-commerce landscape. Show Highlights: The strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime How the Prime logo enhances consumer trust and boosts e-commerce conversion rates Amazon's Multi-Channel Fulfillment (MCF) and its impact on logistics and customer engagement The role of AI, like ChatGPT, in shaping the consumer journey and aiding decision-making How Amazon's Demand Side Platform aids in precise advertising and connecting with ready-to-buy audiences Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Derek Majewski: LinkedIn - https://www.linkedin.com/in/derekmajewski/ | Amazon Buy With Prime - https://buywithprime.amazon.com/ Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
--------
39:35
--------
39:35
122: How to Think About AI as a Business Process Optimizer, Featuring Rob Smith, Global VP of Technology, OSF Digital
Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challenges and opportunities presented by AI in e-commerce, Rob offers insights into how platforms like Amazon and Shopify are adapting to these changes. Learn about the critical role of business analysis and automation in leveraging AI effectively and explore success stories from brands like North Collective and Absa Bank, which demonstrate AI's potential to enhance customer interactions and generate revenue. Show Highlights: The partnership between OSF and Salesforce Examination of emerging trends in e-commerce The importance of business analysis and process optimization for successful AI integration AI's potential to enhance commerce at every touchpoint, including customer service, product returns, and personalized consumer experiences The necessity for brands to quickly adapt to AI advancements to remain competitive in the fast-paced digital commerce landscape Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Rob Smith: LinkedIn - https://www.linkedin.com/in/robdsmith/ | OSF Digital - https://www.linkedin.com/company/osf-digital/ Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.
New Zealand