How SHE Rebuilt After Losing a Global Brand with Kristina Karlsson from Kikki.K
Imagine having 120 stores across the world. Over 1,000 staff. $85 million in annual revenue. And then you lose it all… twice.In this powerful episode, Lisa sits down with Kristina Karlsson, founder of global stationery empire Kikki.K and now Dream Life. Kristina opens up about the meteoric rise of her beloved brand, the very public double administration that brought it crashing down, and how she found the courage to start again.They talk about grief, ego, entrepreneurship, and reinvention. From negotiating supplier deals as a tiny startup to building a cult brand sold around the world - and then losing everything - Kristina shares the real behind-the-scenes of business.This episode isn’t just about products. It’s about purpose, identity, and the freedom that comes from starting over on your own terms.What You’ll Learn:✨How Kristina built Kikki.K from one store to a global brand ✨The real reason Kikki.K went into administration - twice✨What it feels like to lose your business and identity overnight✨Her biggest lessons in leadership, growth, and finding flow✨Why dreaming big, negotiating fiercely, and doing what you love still mattersLove this episode?Follow SHE-talks so you never miss an honest conversation about what it really takes to build and rebuild.Resources and Links:Learn more about Dream Life Follow Kristina @kristinadreamlifeFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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How SHE Turned Teenage Breakouts into a Multi-Million Dollar Brand with Fiona Frills from Frilliance
What do you get when you combine a pre-teen YouTuber, a breakout moment (literally), and a big vision for Gen Z skincare? You get Fiona Frills - founder of Frilliance and one of the youngest beauty entrepreneurs shaking up the industry.In this week’s episode, Gabi Saper steps in for Lisa Jones to interview Fiona about her incredible journey - from filming videos at 10 years old to building a multi-million dollar teen beauty brand with a fiercely loyal community and viral social strategy. Fiona gets real about being legally blind in one eye, living with ADHD and dyslexia, launching into Walmart (and being deleted), and why she’d choose community over retail shelves any day.Whether you’re a founder, creator, or brand-builder, this is your inside look at how Gen Z is changing the game - and why authentic connection, digital products, and relentless belief in your vision matter more than ever.What You’ll Learn:✨How Fiona turned a skin problem into a purpose-driven teen beauty brand✨What it was really like to get into 1,000 Walmart stores… and then be deleted✨Her strategy for building community-first content that actually converts✨The power of resilience, dyslexia, and doing things your own way✨Why TikTok virality is great - but owning your customer connection is betterLove this episode?Follow SHE-talks to hear real, unfiltered stories from powerhouse women building global brands their way.Resources and Links:Follow Fiona: @fionafrillsShop Frilliance: frilliance.comFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Why SHE Says Anxiety Could Be Your Superpower with Dr Jodie Lowinger
What if your anxiety wasn’t a flaw to fix… but a tool to lead with?In this special episode, Lisa is joined by clinical psychologist, anxiety expert and founder of The Mind Strength Method, Dr Jodie Lowinger. Together they unpack why burnout is so rampant among women, especially those leading businesses and balancing big lives - and how our wiring as carers, perfectionists and high performers contributes to the overwhelm.From learning the neuroscience of how stress impacts our body to redefining assertiveness as an act of self-respect, Jodie shares practical, evidence-based strategies that every woman should have in her emotional toolkit.Lisa opens up about her own recent burnout - panic attacks, 4am wake-ups, nausea, and all - and finds unexpected relief in Jodie’s gentle reframing: that anxiety is often just our care factor turned up too high.What You’ll Learn:✨The neuroscience behind anxiety - and why it’s not the enemy✨How to spot high-functioning burnout (even when you're “fine”)✨Breathwork hacks to regulate your nervous system on the go✨A new definition of assertiveness (that doesn’t require aggression)✨Why self-kindness isn’t soft - it’s a leadership strengthLove this episode?Follow SHE-talks so you never miss a real conversation every woman needs to hear.Resources and Links:Try MonsterCart: apps.shopify.com/monster-cart-upsellLearn about Redeemly: apps.shopify.com/redeemlyFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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How SHE Built a Multi-Million Dollar Brand From Her Kitchen Counter with Melissa Clayton from Tiny Tags
What if building a multimillion-dollar brand didn’t require raising capital, running ads, or selling your soul to scale?In this heartfelt episode, Lisa sits down with Tiny Tags Founder Melissa Clayton to unpack how she turned a necklace made on her kitchen counter into a multi-million dollar brand sold in Target stores across the US.Melissa opens up about bootstrapping the business while raising three boys, the early moments that shaped her brand voice, and how she leveraged organic content and community to grow without outside funding. She also shares the truth behind sustainable success, redefining ambition, and building a brand that makes meaning - not just money.From DMs that changed her life to the power of knowing your “why,” Melissa’s story will inspire you to dream bigger, act bolder, and build a business that truly matters.What You’ll Learn:✨Why Melissa turned down Target in 2017…and why she said yes five years later✨How she scaled Tiny Tags without debt, funding, or paid ads✨Why community-first businesses win - and what that actually looks like✨The magic of press, persistence, and DMing like a boss✨How to stay in your lane, know your speed, and define your own successLove this episode?Follow SHE-talks for more real conversations with powerhouse women building meaningful brands.Resources and Links:Shop Tiny Tags → www.tinytags.comFollow Tiny Tags → @tinytagsFollow Melissa → @melissarclaytonFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Why THEY Say Paid Ads Are Dying and What's Working Instead with Ty Chapman
What happens when you combine Aussie ingenuity, ecommerce obsession, and a serious CRO brain? You get Ty Chapman, founder of MonsterUpsells and Redeemly - and the very first man to ever join Lisa on the SHE-Talks podcast.In this must-listen episode, Lisa and Ty deep dive into what’s working right now in ecommerce - from high-converting bundles and founder-led content, to cashback loyalty systems and the death of boring Facebook ads.Ty pulls back the curtain on data from over 7,000 global ecommerce brands and shares the small tweaks that drive massive revenue shifts. From community-first marketing to gamified customer experiences, this episode is packed with gold for any founder serious about growth in 2025.What You’ll Learn:✨The shift from paid to earned media - and what that actually looks like✨Why credit-based loyalty is outperforming point systems✨How bundling (done right) can save a brand from bankruptcy✨Why founder-led or team-led content is the new superpower✨How to prep your brand for TikTok Shop & Live selling✨The best ecommerce trends Ty is seeing in Australia and the US right nowLove this episode?Follow SHE-talks so you never miss a founder-friendly dive into what’s really working in ecommerce.Resources and Links:Try MonsterCart: apps.shopify.com/monster-cart-upsellLearn about Redeemly: apps.shopify.com/redeemlyFind out more about InClub: https://inclub.vip/Follow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
New Zealand