How SHE Scaled a Brand to $80M and Found Her Power with Madeleine Eliza from TripADeal
What does it really take to scale to $80M in just three years?Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all. In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, and why feminine leadership is the key to sustainable success.We also explore her newest venture, BhaktiLab, and how she's now helping female founders lead and live with more intention, clarity, and energy.What You’ll Learn in This Episode:✨The key levers that drove TripADeal’s explosive growth✨Why being scrappy matters more than being ‘ready’✨How to build trust, resilience, and psychological safety in your team✨What really causes burnout - and how to avoid it✨Why your emotional world sets the tone for your business growthLove this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:BhaktiLab WebsiteFollow Madeleine on InstagramFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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52:41
How SHE Turned A Problem Into a Product Loved by Kendall Jenner with Sarah Forrai from Contour Cube
Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can take you further than you ever imagined.From 3D-printing prototypes at home to being featured in the Kardashian-Jenner gift guide, Sarah opens up about her journey of creative problem-solving, staying true to her vision, and handling copycats, cash flow, and chaos along the way.Whether you're scaling your first product or looking to build a brand that stands out, this episode is full of gold.What You’ll Learn in This Episode:✨How a frustrating skincare routine sparked Sarah’s idea for Contour Cube✨ The moment Kendall Jenner posted the product - and what happened next✨ Why Sarah said no to Shark Tank investment (even after getting 4 offers!)✨ What to do when the copycats come - and how to protect your peace✨ Why Sarah believes building a brand is equal parts creativity, consistency, and communityIf you’ve ever wondered how far a DIY idea can go - or how to make your product the one influencers rave about - this episode is for you.Love this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:Visit Contour CubeFollow Sarah on InstagramFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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What SHE Believes is the Untapped Goldmine Brands Are Missing Out On with Athena Severi from Titan Network
Can you really quit your job, sell headbands online, and build a global empire? In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same. Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product virality, navigating omnichannel growth, and avoiding common Amazon pitfalls.Whether you’re a Shopify-first brand, curious about Amazon, or already deep in the DTC game, this episode will shift your mindset on what’s possible - and how fast you can grow.What You’ll Learn in This Episode: ✨ How Athena went from burnout to building 16 Amazon brands (starting with a $5 headband) ✨ The biggest misconceptions about selling on Amazon - and why it’s not too late to start ✨ Why “boring products” can make millions with the right branding & entertainment strategy ✨ Emerging product trends for 2025 (hint: it’s all about health, humour, and protein chips) ✨ Why building a business is about more than money - it’s about living beautifully From viral packaging hacks to real talk about mum guilt, mistakes, and freedom, Athena’s story will inspire you to chase what matters, pivot when needed, and build a life - and brand - you love.Love this episode?Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.Resources and Links:Follow Athena Severi @athenaseveriVisit Titan Network: www.TitanNetwork.comLearn more about China Magic: www.ChinaMagicTrip.comFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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53:13
How SHE Navigated the Chaos of 600% Growth with Rebecca Williams from Seed & Sprout
When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control? In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.Rebecca shares her journey from corporate leadership to running one of Australia’s most successful eco-friendly brands, her take on when and why brands should hire a CEO, and how Seed & Sprout scaled through hypergrowth (600% year-on-year!) while maintaining its mission and values.You’ll hear about:✨ The difference between a General Manager and a CEO - and how to know which one you need✨ Why Seed & Sprout’s founder, Sophie, made the decision to bring in external leadership✨ Navigating the chaos of fast growth - from logistics nightmares to cash flow crises✨ Tackling copycats, warehouse efficiency, and hiring the right leadership team✨ The importance of financial literacy and why every founder must understand their numbers✨ The role of bravery in business - and why you don’t have to be loud to be boldRebecca’s wisdom is a must-listen for any founder wondering if (or when) they should step back from day-to-day operations, and for those of you with big plans for growth in the next few years. 👉Loved this episode? DM Lisa on Instagram with your favorite takeaway!Resources and Links:Follow Seed & Sprout @seedandsproutco Visit Seed & Sprout: https://seedandsprout.comFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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How SHE Battled Trademark Fights & Copycats to Build a Global Brand with Belinda Everingham from Bondi Wash
Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants?Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in product formulation or retail.In this episode, Belinda gets real about what it takes to build a successful business, from trusting your gut to handling copycats. She also reveals how she tackled a David vs. Goliath trademark battle with Abercrombie & Fitch, why supermarket buyers don’t always welcome innovation, and what keeps her balanced and sane in the chaos of entrepreneurship.What You’ll Learn in This Episode:✨ The lightbulb moment that led to Bondi Wash’s creation✨ How Belinda handled pushback from major retailers (and which supermarket is actually championing innovation)✨ The power of trust in business - and why it’s more important than strategy✨ The wild legal battle with Abercrombie & Fitch over the "Bondi" trademark✨ Amazon's surprising role in Bondi Wash’s success & why it’s a game-changer for FMCG brands✨ How to handle copycats and stay two steps ahead of the competition✨ The impact of brand collaborations and why they’re the smartest marketing strategy in 2025Whether you're just starting out or scaling a global brand, Belinda’s insights on trust, resilience, and smart growth will help you navigate retail, stand out in competitive markets, and build a business that lasts.Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women!This episode is brought to you by ShipStation Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!Resources and Links:Follow Bondi Wash @bondiwashVisit Bondi Wash https://bondiwash.com.au/Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
New Zealand