Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, th...
How SHE Battled Trademark Fights & Copycats to Build a Global Brand with Belinda Everingham from Bondi Wash
Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants?Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in product formulation or retail.In this episode, Belinda gets real about what it takes to build a successful business, from trusting your gut to handling copycats. She also reveals how she tackled a David vs. Goliath trademark battle with Abercrombie & Fitch, why supermarket buyers don’t always welcome innovation, and what keeps her balanced and sane in the chaos of entrepreneurship.What You’ll Learn in This Episode:✨ The lightbulb moment that led to Bondi Wash’s creation✨ How Belinda handled pushback from major retailers (and which supermarket is actually championing innovation)✨ The power of trust in business - and why it’s more important than strategy✨ The wild legal battle with Abercrombie & Fitch over the "Bondi" trademark✨ Amazon's surprising role in Bondi Wash’s success & why it’s a game-changer for FMCG brands✨ How to handle copycats and stay two steps ahead of the competition✨ The impact of brand collaborations and why they’re the smartest marketing strategy in 2025Whether you're just starting out or scaling a global brand, Belinda’s insights on trust, resilience, and smart growth will help you navigate retail, stand out in competitive markets, and build a business that lasts.Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women!This episode is brought to you by ShipStation Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!Resources and Links:Follow Bondi Wash @bondiwashVisit Bondi Wash https://bondiwash.com.au/Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Why SHE Says Influencer Marketing is Broken - And How to Fix It with Chantel Brayley from Naked Harvest
If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce brands.In this episode, we break down:✅ The biggest mistakes brands make with influencer marketing (and how to fix them)✅ How to get influencers to want to promote your product (without overpaying)✅ The power of Employee-Generated Content (EGC) - and how brands are using their own team members to go viral✅ Why UGC isn’t as effective as it used to be - and what to do instead✅ How to find the right marketing hires for your e-commerce brand (including tips for small budgets)✅ Chantel’s personal tips for maintaining work-life balance while thriving in a high-growth marketing roleWhether you're a startup founder or running a multi-million-dollar e-commerce brand, Chantel’s insights will help you cut through the noise, attract real customers, and scale smarter.Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women!Resources and Links:Follow Chantel Brayley @chantelbrayleyFollow Lisa Jones & SHE-com: @LisaJones_co and @shecom.coJoin the SHE-com Community HERE Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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How SHE Walked Away From Shark Tank and Built a $10M Brand on Her Terms with Annabel Hay from CLUTCH Glue
In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager. You’ll hear about:✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and why market fit was key.✨ The Shark Tank experience: How Annabel secured the "best-ever pitch" on the show, but rejected the deal off-camera - and why it was the right move.✨ Retail realities: The surprising lessons from working with Priceline, Woolies, and navigating big-box retailers.✨ Bootstrapping and balance: Why Annabel worked full-time for years while investing $160K into developing her brand.✨ The highs and lows of self-employment: The unexpected challenges of being your own boss and managing work-life boundaries.✨ Crushing it on Amazon: How the US market is taking off for CLUTCH, and why Annabel underestimated Amazon's power.✨ Mindset & resilience: How to handle stress, setbacks, and keep pushing forward in business.Annabel’s journey proves that success isn’t just about having a great idea - it’s about persistence, strategic thinking, and being brave enough to take risks. If you have a business (or are keen to start one), this is an episode you can’t miss!Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women in the e-commerce space!This episode is brought to you by ShipStation Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!Resources and Links:🔹 Follow CLUTCH Glue on Instagram & TikTok: @Clutch_Glue🔹 Follow Annabel Hay on Instagram: @Annabel_Hay🔹 Check out CLUTCH Glue: www.clutchglue.comSend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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What SHE Knows Now: Year-End Lessons on Business, Bravery, and Balance with Lisa and Mel from SHE-com
In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.Lisa and Mel open up about the impact of running 16 events in six months, the evolving goals of SHE-com, and the power of a supportive team. They also discuss their most valuable lessons from interviewing powerhouse women on the podcast this year, from embracing bravery to focusing on what truly matters in business.You’ll hear about:✨ Team unity and mission: How having a strong mission and resilient team made all the difference during SHE-com’s most challenging year.✨ Scaling back to scale up: Why Lisa and Mel are focusing on core business areas in 2025 and pausing some ventures that were non-essential.✨ Staying true to your why: The importance of knowing your business’s core purpose, shared by both Lisa and Mel, and podcast guests throughout the year.✨ Fortune favours the brave: Lisa’s mantra and how risk-taking and resilience set successful entrepreneurs apart.✨ All-in commitment: Every successful SHE-com guest shared an unwavering belief in their business and never gave up on their dreams.✨ Finding balance: Why “battle rhythm” is essential for sustained business success, along with handling stress and avoiding burnout.✨ Favorite podcast moments: Lisa and Mel’s top guest episodes from 2024, featuring inspiring lessons from e-commerce trailblazers like Bianca from Our Cow and Kasey from Xali Organics.Tune in as Lisa and Mel celebrate 2024’s challenges and triumphs, and get ready to approach the new year with renewed clarity, courage, and purpose.Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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Why SHE Believes Intuition is Her Greatest Superpower in Building a Global Beauty Brand with Heather Spierings from Eye of Horus
In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand. Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, and staying true to their values in a competitive industry.Heather talks about the challenges she faced scaling Eye of Horus, including product development, securing distributors, and overcoming personal and family hardships. She also shares her thoughts on entrepreneurship, intuition, and maintaining brand integrity.You’ll hear about:✨ The origin story: How a shared passion for natural beauty led Heather and her daughter Holly to create Eye of Horus, inspired by ancient Egyptian practices.✨ Unique branding: Why Eye of Horus’s Cleopatra-inspired marketing made a huge impact at early expos and set them apart in the beauty industry.✨ Navigating growth: The importance of establishing a strong local base before expanding internationally, and why Eye of Horus is cautious about outside investment.✨ The power of intuition: Heather’s insights on trusting her gut in critical business decisions and why women’s intuition is essential in entrepreneurship.✨ Overcoming adversity: How Holly’s health journey reshaped their priorities and strengthened their family’s bond, leading them to redefine success.Tune in to learn how Heather turned ancient inspiration into a modern beauty brand and why trusting her intuition has been key to Eye of Horus’s success.This episode is brought to you by ShipStation Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!Resources and Links:Visit Eye of Horus to explore their range of products.Follow @eyeofhoruscosmetics on instagram for their latest news and releases.Send us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
New Zealand