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SHE-TALKS with Lisa Jones

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SHE-TALKS with Lisa Jones
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  • Why THEY Say Paid Ads Are Dying and What's Working Instead with Ty Chapman
    What happens when you combine Aussie ingenuity, ecommerce obsession, and a serious CRO brain? You get Ty Chapman, founder of MonsterUpsells and Redeemly - and the very first man to ever join Lisa on the SHE-Talks podcast.In this must-listen episode, Lisa and Ty deep dive into what’s working right now in ecommerce - from high-converting bundles and founder-led content, to cashback loyalty systems and the death of boring Facebook ads.Ty pulls back the curtain on data from over 7,000 global ecommerce brands and shares the small tweaks that drive massive revenue shifts. From community-first marketing to gamified customer experiences, this episode is packed with gold for any founder serious about growth in 2025.What You’ll Learn:✨The shift from paid to earned media - and what that actually looks like✨Why credit-based loyalty is outperforming point systems✨How bundling (done right) can save a brand from bankruptcy✨Why founder-led or team-led content is the new superpower✨How to prep your brand for TikTok Shop & Live selling✨The best ecommerce trends Ty is seeing in Australia and the US right nowLove this episode?Follow SHE-talks so you never miss a founder-friendly dive into what’s really working in ecommerce.Resources and Links:Try MonsterCart: apps.shopify.com/monster-cart-upsellLearn about Redeemly: apps.shopify.com/redeemlyFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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  • How SHE Took on Perimenopause and Got Her Power Back with Shelly Horton
    What if you were spiraling into depression, suffering through unexplained symptoms, and your doctor told you to “take up a hobby”?That’s exactly what happened to journalist and media personality Shelly Horton - until she discovered the real culprit: perimenopause. In this raw, hilarious and eye-opening episode, Lisa sits down with TV journalist and author Shelly Horton, who’s flipping the script on hormone health with her new book, I'm Your Peri Godmother. Shelly shares her personal crash into perimenopause, the misdiagnoses that almost broke her, and the recovery journey that brought her back to life - HRT, therapy and all.Together, Lisa and Shelly talk honestly about symptoms, solutions, stigma, and the power of saying no to shame… and yes to naps, zero days, and looking damn good in a bikini.This episode is equal parts educational and empowering. If you’ve ever cried on the kitchen floor wondering, “Is this burnout or something more?”, this one’s for you.What You’ll Learn:✨The perimenopause symptoms no one talks about (and how to spot them)✨What HRT actually is, and how to know if it’s right for you✨The magic of zero days, sleep rituals, and saying no✨How to stop caring what other people think and start showing up bolder✨The science behind 3am wakeups (hint: it’s not just anxiety)Love this episode?Follow SHE-talks so you never miss a real conversation every woman needs to hear.Resources and Links:Follow Shelly @shellyhorton1Grab her book I'm Your Peri Godmother hereFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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  • How SHE Went from Market Stalls to Multi Millions with Kerryn Langer from Arms Of Eve
    What happens when you leave behind your career, your country, and everything that feels safe to chase a dream that doesn’t even exist yet?In this candid and inspiring episode of SHE-talks, Lisa sits down with Kerryn Langer - founder of Arms Of Eve, the wildly successful jewellery and accessories brand that started from the spare bedroom and grew into a multi-million dollar business.From designing her first pieces at the kitchen table to stocking major retailers and shipping internationally, Kerryn shares the real story of building a bootstrapped brand through grit, instinct, and relentless action. She opens up about managing explosive growth, why she’s still so involved in every detail, and how she balances motherhood with the madness of entrepreneurship.This one’s for anyone building while googling, trusting their gut over a business plan, and learning to lead while flying by the seat of their pants.What You’ll Learn:✨ The unfiltered truth about rapid growth and what it costs✨ How Kerryn bootstrapped Arms Of Eve into a global brand✨ Why Kerryn believes in doing business by instinct, not just spreadsheets✨ Lessons in team leadership, product obsession and founder resilience✨ What’s next for Arms Of Eve - including international expansion and brand evolutionLove this episode?Follow SHE-TALKS so you never miss a conversation that gets to the heart of what it really takes to build a business - and a life - you love.Resources and Links:Shop Arms Of Eve @armsofeveFollow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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  • How SHE Let Go of ‘Big’ and Built a Business That Felt Better with Lisa Messenger (Part 2)
    What if success didn’t mean scaling endlessly, managing a big team, or chasing visibility… but instead looked like freedom, flow, and deep alignment?In Part 2 of this powerful two-part conversation, Lisa Messenger returns to share what life and business look like after redefining success - on her own terms. With no full-time staff, no office, and no interest in building an empire for empire’s sake, Lisa walks us through how she created a highly profitable, joy-filled business that fits her life… not the other way around.From teaching AI to running luxe retreats, Lisa now earns more, works less, and spends her days creating with purpose. This episode is a practical, inspiring look at how to build a business that doesn’t just work - but works for you.Trading Bigger for BetterAfter the global rise of Collective Hub, Lisa found herself in familiar territory - launching a booming physical product business that scaled fast. It hit 100,000+ units per month and landed in 40 US states. But it also brought her right back to the stress she’d left behind: inventory, warehouses, and team management.So she made a different choice. She walked away again - and this time, she designed a business built around life-first principles: creative freedom, minimal overheads, high margins, and deep personal alignment.Building a Business Ecosystem Around Her BrandLisa doesn’t sell “products” anymore. She builds experiences, transformations and thought leadership across multiple price points and formats. From $30 books to $30,000 keynotes, she teaches entrepreneurs how to extract their intellectual property and build a personal brand ecosystem that scales without complexity.Whether it’s a sold-out retreat or a spontaneous speaking gig, every move she makes is grounded in clarity and spaciousness.“I think people want to get under the hood. It's too boring to stay perfect. It's not connecting, it doesn't allow our hearts to open, it doesn't allow our minds to be blown, it doesn't allow us to deeply connect with another human when everything's just good, perfect, great.”From Technophobe to TeacherOnce proudly non-tech, Lisa has now become an unexpected leader in the AI-for-business space. After immersing herself in tools like ChatGPT, building custom agents and becoming a certified prompt engineer, she’s now teaching AI to founders in her signature retreats.It’s not about tech for tech’s sake. It’s about giving women more time, more clarity, and more confidence to run their businesses better - and smarter.“I knew it was coming. My team used it every day, but I didn't. And then around about four or five months ago, one of my team said  - we'reSend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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  • How SHE Let Go of ‘Big’ and Built a Business That Felt Better with Lisa Messenger (Part 1)
    What happens when you build a wildly successful global brand… only to realise it no longer fits your life?In this raw and revealing episode, Lisa Jones sits down with entrepreneurial powerhouse Lisa Messenger to unpack the real story behind Collective Hub, including the rise, the burn-out, and the bold decision to burn it all down. From publishing to personal growth, Lisa shares the messy middle most people never talk about, and why reinvention is a necessary (and liberating) part of long-term success.The two Lisas dive deep into navigating adversity, the importance of anchoring your business to purpose rather than product, and how to recognise both the red flags and green lights of growth. With candid stories of personal pain, pivoting, and learning how to let go, this is a must-listen for any woman who’s ever wondered whether it’s time to do business differently.Whether you're facing burnout, scaling fast, or just wondering what's next, this conversation is a masterclass in resilience, alignment, and starting over with intention.What You’ll Learn:✨ Why you need a mission that outlasts your product✨ How Lisa built - and then walked away from - a global publishing empire✨ The messy truth about burnout, scaling too fast, and cashflow chaos✨ How to recognise when you're out of alignment (and what to do next)✨ Why adversity can be your greatest teacher✨ The difference between doing more… and doing what mattersLove this episode?Follow SHE-TALKS so you never miss a conversation that gets to the heart of what it really takes to build a business - and a life - you love.Resources and Links:Follow Lisa @lisamessenger Learn more about Lisa https://collectivehub.com/about-lisa-messenger/Follow Lisa Jones & SHE-com @lisajones_co and @shecom.coJoin the SHE-com CommunitySend us a textThank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.WANT MORE: If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey. Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do! Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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About SHE-TALKS with Lisa Jones

Looking for your new Biz Besties?"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
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