Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' ...
RV235 - Create A High Performing GTM Engine | with Sangram Vajre
How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine?
This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.
Key topics from this episode:
Who should really own GTM?
Moving beyond “marketing vs. sales”
The 4 pillars of pipeline creation
Why marketing needs more of a business mindset
The importance of retention vs. acquisition
How to fix broken revenue metrics
Why “slow is fast” in GTM
How to build an agile GTM team
What the future of marketing leadership looks like
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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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1:02:08
RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43
Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies).
Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns.
Key topics from this episode:
The Fundamental Flaws in Pipeline Creation
The 3 Phases of Pipeline Creation
Why "Marketing vs. SDRs" is a Broken Debate
How to Fix Attribution & Measurement
Rethinking RevOps & Sales Productivity
The Hidden Costs of Inefficiency
How CMOs, CROs, and CFOs Can Align on GTM Efficiency
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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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45:32
RV233 - My Lessons From Scaling to $22 Million
Chris joined Brad Zomick’s show (LinkedIn Famous), where he shared insights on personal growth as a founder, his learnings from executing on LinkedIn for 5 years, and the new playbook founders can use to build and grow their companies.
Key topics from this episode:
The right way to approach LinkedIn (hint: vanity metrics don’t matter)
Personal growth and intuition as a founder
Learnings and mistakes from scaling Refine Labs & Passetto
Live events as a compounding asset
Why founders should re-think the VC-funded model
The future of social media in B2B
Why the most important thing as a founder is to take action
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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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48:41
RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42
This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for companies who want to scale past $10 million ARR.
Key topics from this episode:
The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations.
Cost of Growth: Reframing GTM efficiency as "cost of growth" to measure true ROI and organizational health.
AI and Copycat Products: How AI is accelerating product cloning and forcing companies to change how they differentiate.
Challenges of PLG Integration: The pitfalls of mixing product-led and sales-led growth motions together in established companies.
Smaller, Agile Teams: The shift towards AI-enabled, lean marketing and sales teams for efficiency and flexibility.
Flawed Metrics: Why reliance on outdated KPIs like MQLs and traditional attribution models is a mistake.
Siloed Departments: The need to remove organizational silos to create a Unified Revenue Factory.
Future-Proofing Sales and Marketing: Strategies to align compensation, integrate data, and streamline processes for sustainable pipeline creation.
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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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50:52
RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing
This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast.
Key topics from this episode:
Why being “early” in seeing how marketing is changing is often misunderstood as being wrong
How to manage negativity on social media while staying focused on your goals
Using podcasts, live events, and social media to gather actionable customer insights in real time
Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency
Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking
How smaller and more agile marketing teams are outperforming larger ones
Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency
How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process
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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.