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The Country-Wide Podcast

CountryWide Media
The Country-Wide Podcast
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  • Episode 76 - Connecting global agri-tech with Kiwi farmers
    In this episode, Sarah Perriam-Lampp talks with Jasper van Halder, Ravensdown’s General Manager of Innovation, about how Agnition is connecting global agri-tech with New Zealand farmers. Jasper explains how the Farm Innovation Network is testing technologies like drones, satellite imagery and soil testing, and why proving real value on farm is key to building a more connected, data-driven future for agriculture. Guest: Jasper van Halder, General Manager of Innovation, Ravensdown Host: Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide Ravensdown’s General Manager of Innovation, Jasper van Halder, is driving the future of farming through Agnition, the company’s investment arm focused on bringing global agri-tech into practical use on New Zealand farms. His mission is to ensure technology delivers more than gadgets, it must create real on farm impact. Agnition scouts and invests in emerging tools, from drones monitoring livestock on hill country to soil testing systems and satellite imagery that sharpen nutrient management. Each innovation is trialled through the Farm Innovation Network, where more than 500 farmers test pre-commercial technologies in real conditions and give direct feedback. For Jasper, this approach ensures solutions are proven to work in New Zealand’s unique systems before they scale. With global agri-tech challenged by limited ideas, scarce capital and tough farmer adoption, Agnition is connecting innovators and farmers in a way that builds confidence and drives value. Jasper sees the future of farming as autonomous, remote and connected, where insights from soil and pasture data guide smarter decisions. His goal is clear: deliver technologies that lift performance, cut inefficiencies and help shape a resilient, data-driven future for New Zealand agriculture. Find out more about Farm Innovation Network here: ​​https://farminnovationnetwork.co.nz/ Find out more about Agnition here: https://agnition.ventures/ Subscribe to Country-Wide magazine for $89/year for four seasonal magazines including free postage annually: https://country-wide.co.nz/shop/ SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAILSee omnystudio.com/listener for privacy information.
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  • Episode 75 - Conscious Valley marries a passion for food and farming
    In a quiet valley, just 20 minutes from downtown Wellington, farmer Hamish Best is marrying his passion for farming with his marketing which he hopes will become the red meat of choice for discerning Wellingtonians. In this episode, Sarah Perriam-Lampp talks with Hamish Best from Conscious Valley about building a premium local red meat brand just outside Wellington. Hamish shares how combining strong agronomy, selective breeding, and direct-to-consumer marketing is helping connect city eaters with high-quality, sustainably produced lamb and beef from the doorstep. He also discusses the challenges of brand awareness and the value of independent awards in growing a trusted regional food business. Guest: Hamish Best, Conscious Valley Host: Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide Hamish Best, based just 20 minutes from Wellington’s CBD, shares how he’s building Conscious Valley into a premium local red meat brand that connects city consumers with the land surrounding them. Returning to the family farm, Hamish combines his agronomy background and experience in Australia to focus on adding value beyond the farm gate through consistent, high-quality lamb and beef production. Using careful breeding, pasture intensification with lucerne, and hand drafting to ensure meat quality, Conscious Valley targets discerning customers who appreciate a strong sense of place and flavor. Hamish discusses the challenges of brand awareness in a competitive market, the importance of independent awards and recognition, and the ambition to make Conscious Valley Wellington’s signature red meat brand. Rather than chasing scale through land expansion, Hamish believes in growing by building direct connections with local markets, restaurants, and consumers. He sees technology and good agronomy as key to delivering consistent products while maintaining traditional farming values. For Hamish, the goal is simple: provide Wellingtonians with premium meat from right on their doorstep and foster pride in local produce, helping create a sustainable, resilient food future, one rack of lamb at a time. Read the article from the Country-Wide Winter issue here. Subscribe to Country-Wide magazine for $89/year for four seasonal magazines including free postage annually: https://country-wide.co.nz/shop/ SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAILSee omnystudio.com/listener for privacy information.
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  • Episode 74 - Leveraging technology from horseback
    From data-driven decision making to environmental monitoring and compliance, Richard and Annabelle Subtil have reaped the rewards of lucrative supply contracts by being able to prove any claim by using technology while maintaining traditional high-country values. In this episode, Sarah Perriam-Lampp talks with Richard Subtil from Omarama Station about how full mobile coverage is unlocking and boosting efficiency and compliance in the high country with technology. But Richard stresses that even with virtual fencing, EID tags and connected irrigation systems, it is so important to ensure traditional stockmanship remains at the core of farming. Guest: Richard Subtil, Omarama Station Host: Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide Richard Subtil, who farms merinos, cattle and deer at Omarama Station in North Otago, shares how having full mobile coverage has transformed the way they manage their high-country operation. With reliable connectivity now across the station, Richard and his team have been able to integrate a suite of technologies, from Gallagher e-Shepherd virtual fencing collars and EID tags to auto-drafters, conveyor systems, and gravity-fed irrigation pivots powered by energy-generating turbines. These tools are helping lift productivity, improve animal welfare, and meet consent requirements more efficiently, especially in challenging terrain. Richard explains how real-time data from soil sensors, irrigation systems and stock movements has supported smarter decision-making, backed by old-school practices like regular paddock walks. Rather than replace traditional stockmanship, Richard believes technology should enhance it. With the right digital infrastructure in place, he says farmers can get the best of both worlds: precise, real-time insights and the kind of instinct and observation that only comes from experience. For stations like Omarama Station, where extreme weather and remote landscapes present unique challenges, connected tools are helping build more resilient, responsive, and environmentally conscious farming systems, without losing sight of the hands-on stockmanship at the heart of New Zealand’s pastoral farming. Read the article from the Country-Wide Winter issue here. Subscribe to Country-Wide magazine for $89/year for four seasonal magazines including free postage annually: https://country-wide.co.nz/shop/ SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAILSee omnystudio.com/listener for privacy information.
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  • Episode 73 - A biodiversity blueprint
    In the gullies of Clinton in South Otago, the Campbells have developed an innovative new approach to native planting and maintenance that’s more affordable, has a higher success rate and could be scalable nationally. In this episode, Sarah Perriam-Lampp talks with South Otago dairy farmer Sandra Campbell about transforming steep, unproductive gullies into thriving native ecosystems using drones, direct seeding and a DIY nursery. Sandra shares how support from the Otago South River Care Trust helped develop a low-cost, scalable method for on farm restoration, one she hopes other farmers and catchment groups across the country will adopt. Guest: Sandra Campbell, South Otago dairy farmer Host: Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide Sandra Campbell shares how a steep, unproductive gully on farm became the launchpad for a pioneering native restoration project using drones and direct seeding. Faced with the high costs and low success rates of traditional native planting, Sandra began growing eco-sourced seedlings in a DIY nursery during COVID, then partnered with the Otago South River Care Trust to trial drone-based direct seeding on challenging terrain. She explains how the project evolved, from experimenting with species mixes and boom-spraying herbicides for grass control, to finding an affordable system that could scale. With support from drone contractors and catchment groups, Sandra and her husband Chris have restored over 20 hectares, all while reducing costs to a fraction of conventional methods. Sandra outlines the environmental and on farm co-benefits, from improving biodiversity and water quality to creating spaces that sequester carbon and support Fonterra emissions offsets. She hopes other farmers and catchment groups will adopt and adapt the approach, sharing openly via social media and farm visits, believing native restoration should be practical, cost-effective, and farmer-led. Sandra also touches on the wider potential of this approach beyond their own farm. With drone technology becoming more accessible and the system proving reliable, she sees an opportunity for catchment groups or communities to co-invest in shared equipment, making native restoration viable at scale. While it won’t suit every farm, particularly those with steeper terrain, Sandra believes the model offers a practical, low-cost solution for turning underutilised land into thriving ecosystems. Her hope is that with the right support, and a bit of Kiwi ingenuity, farmers across the country can help regenerate native landscapes, one gully at a time. Read the article from the Country-Wide Winter issue here. Subscribe to Country-Wide magazine for $89/year for four seasonal magazines including free postage annually: https://country-wide.co.nz/shop/ SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAILSee omnystudio.com/listener for privacy information.
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  • Episode 72 - Venison takes flight in the USA
    Despite the tariff war, New Zealand’s venison industry is making bold strides into the North American market – and it’s already paying off, exceeding three-year targets in the first nine months. In this episode, Sarah Perriam-Lampp chats with Rhys Griffiths, CEO of Deer Industry New Zealand, about how a government-backed program is boosting venison sales in North America. They discuss shifting focus to retail, growing consumer demand for healthy protein, and the future opportunities for New Zealand’s deer farmers. Guest: Rhys Griffiths, CEO, Deer Industry New Zealand Host: Sarah Perriam-Lampp, CEO and Editor-in-Chief, Country-Wide Rhys Griffiths, CEO of Deer Industry New Zealand, shares how the venison industry has navigated recent global challenges to achieve strong growth in the North American retail market. Despite tariff uncertainties and COVID-related disruptions, a focused government-backed program accelerated the shift from food service to retail, helping venison reach over 2,000 stores across the US. He highlights how rising consumer interest in health, high-protein diets, and premium, sustainably produced meat has aligned perfectly with venison’s natural advantages. He explains how New Zealand venison’s unique positioning as a pasture-raised, nutrient-dense protein appeals to a growing market of health-conscious and environmentally aware shoppers. Emphasising the critical role of collaboration across the supply chain, from processors to marketers and retailers, Rhys focuses on building consumer awareness and demand. This unified industry effort has leveraged venison’s traceability and pasture-raised story to differentiate it from wild game and farmed alternatives. Looking ahead, Rhys is optimistic about further growth opportunities through new product innovations, targeted promotions, and digital campaigns that will continue to educate and engage North American consumers, supporting long-term success for New Zealand’s venison farmers and exporters. Read the article from the Country-Wide Winter issue here. Subscribe to Country-Wide magazine for $89/year for four seasonal magazines including free postage annually: https://country-wide.co.nz/shop/ SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAILSee omnystudio.com/listener for privacy information.
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About The Country-Wide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears. Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast. Hosts: Sarah Perriam-Lampp - CEO & Editor-in-Chief at CountryWide Media For more information & to subscribe to Country-Wide, visit www.country-wide.co.nz
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