084 - (ORCA Series #14) - Relationship Representation: Connect Your Objects, Connect Your Teams with Allie Ofisher
Allie Ofisher is a UX designer and consultant with deep roots in systems thinking, visual design, and user research. She’s worked with countless teams to help them understand what they’re building, why they’re building it, and how to bring clarity to complex products using OOUX. As the lead steward of the Representation Round at OOUX, Allie brings her sharp visual eye and her obsession with relationships, context, and user mental models to everything she touches.In this episode of the UX Level Up Podcast, Sophia and Allie dig into Relationship Representation—how to avoid isolated objects, why contextual navigation matters more than top-down menus, and how Nested Object Matrixes (NOM) unlock innovation, break down silos, and transform collaboration with product owners and developers. They explore how disconnected UI patterns often point to deeper organizational issues, how research questions reveal real user needs, and how OOUX gives teams a shared language for designing systems that actually think the way users think.LINKS:Check out Allie's websiteConnect with Allie on LinkedIn Catch up on episodes of OOUX We did it Again The Self-Paced OOUX Masterclass 3.0 is coming soon! Join the waitlist now for a black Friday surprise!Continue the conversation on the OOUX Forum!
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083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher
Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.” In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.LINKS:Allie Ofisher https://www.allieofisher.com/• Connect with Allie Ofisher on LinkedIn https://www.linkedin.com/in/allieofisher• OOUX We did it Again https://www.youtube.com/@OOUXwediditagainContinue the conversation on the OOUX Forum!
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082 - (ORCA Series #12) - Building Trust Through Attributes - Attribute Prioritization With Jake Zukowski
In this 12th installment of the ORCA Series, Jake Z is back to wrap up the Prioritization Round with Attribute Prioritization. In this episode we discuss content clashes, marketing demands, and how to align across teams when everyone wants their data front and center. LINKS:Check out Jake's previous appearances on the UX Level Up Podcast:079 - ORCA Series #11 - CTA Prioritization077 - ORCA Series #10 - Relationship Prioritization038 - OOUX at Hello Fresh with Jake ZukowskiJoin the waitlist for the Self-Paced OOUX Masterclass 3.0!Continue the conversation on the OOUX Forum!
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081 - UX That Ships - Better Project Launches Using OOUX with Philippe Fara
After leading a major gov site launch, Philippe Fara is back to share how OOUX helped him deliver better outcomes with less chaos. From mastering the ORCA Process to mentoring others, he spills the tea on scaling UX strategy, building confidence, and making complexity intuitive.OOUX LINKS:Check out Philippe's last appearance on the UX Level-Up Podcast!Admire Philippe's work on Renfrewshire.gov.ukJoin the waitlist for the Self-Paced OOUX Masterclass!Continue the conversation on the OOUX Forum!
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080 - OOUX and Jobs to be Done with Jim Kalbach
Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a fun, honest convo about clarity, complexity, and cringey first diagrams. Enjoy! #UX #JTBD #OOUXLINKS:Check out the JTBD Toolkit!Connect with Jim on LinkedInJoin OOUX Foundations!Discuss this episode in the OOUX Forum!
New Zealand