THE RUNNING EFFECT PODCAST

Logan, Queensland, doesn't typically produce global empires. Jason Daniel didn't get that particular memo.

The founder and CEO of LSKD built a self-funded, $400M global activewear brand from a BMX nickname, a carpenter's apprenticeship, and five years stuck at $3 million in annual revenue—and he did it without a single outside investor. What broke the plateau wasn't a strategy. It was books, a self-development course called Landmark Forum, and the birth of his son Hendrix six months before he scrapped everything and rebranded.

In this conversation, Jason talks about what the plateau actually feels like from the inside—the canceled orders, the weeks he couldn't pay himself, the quiet question of whether he'd have to go back to the job site. He talks about why he trademarked "1% better every day," how a mission that started as an internal team value became the spine of a 700-person company operating across three countries, and what it actually takes to scale a culture without hollowing it out. 

He also gets into his own running journey: from a sub-1:30 half marathon that nearly broke him, to chasing a sub-three-hour full—and why he believes the grind of distance running and the grind of building a brand are teaching him the same thing.

Some brands sell a lifestyle. LSKD built one first.

Tap into the Jason Daniel Special.

If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! 

S H O W  N O T E S  

-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs

-Our Website: https://therunningeffect.run  

-THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

-Take our podcast survey: https://tinyurl.com/3ua62ffz

Instagram: @jasondaniel_

Website: lskd.co

Jess McClain went from anonymous to American course record holder in about two years. She'll tell you that it’s not actually that simple.

The 2024 Olympic Trials were the moment the running world met Jess when she finished fourth in Orlando, out of nowhere—or so the story went.

In this episode, she explains what that looked like from the inside: going in without expectations, with her husband Connor by her side, determined to be the person at the start line who was having the most fun. She'd been running at a high level since she was 12; the crowd just hadn't been paying attention.

What followed (a Brooks contract renegotiated entirely without an agent; a 2:20:49 at Boston; a fifth-place finish with enough left in the tank to run down the woman in front of her on Boylston) was the product of four years of uninterrupted health, a weekly appointment with a bodywork therapist named George, and a training partnership with coach David Roche built on collaboration and gear-change work. 

She describes going from 5:18 pace to 4:56 at mile 16 of a long run like it's the most natural thing in the world.

She also gets honest about what the early pro years actually cost her—financially, physically, and mentally—and why being able to support herself outside of running completely changed her relationship to racing. 

Eat enough, occasionally eat too much, but never eat too little—that's the philosophy. She's running the best marathons of her life on it.
Two years out from LA and she's not rushing anything.

Tap into the Jess McClain Special.

If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! 

S H O W  N O T E S  

-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs

-Our Website: https://therunningeffect.run  

-THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

-Take our podcast survey: https://tinyurl.com/3ua62ffz

Instagram: @jesstonn

Website: ⁠bicarb.shop 

Riley Witt doesn't think you need talent to break four minutes in the mile—he just thinks you need to want it bad enough to spend $35.

The Northwest Missouri State senior came on to break down the philosophy behind that take, and what followed was one of the more honest conversations about athletic ambition, economic reality, and the compounding edge of doing everything right. 

Witt grew up in a class of 36 students in Osage, Iowa, ran a 4:40 mile his freshman year of high school, and genuinely believed that was fast. 

He didn't have the training partners, the competition, or the context to know otherwise. What he had was an Exercise Science background, an obsessive attention to marginal gains, and a willingness to do things differently.

That's where Bicarb comes in. Witt launched Bicarb 3.0 out of necessity (he wanted a sodium bicarbonate product that actually worked without the GI catastrophe), and built it into a business from his dorm room after going from a 4:11 mile to a 4:03 in two weeks on his first homebrew version.

He walks Dominic through the science of how bicarbonate buffers hydrogen ions at the cellular level, why the longer distances are starting to adopt it, and what his proprietary kinetic gradient matrix technology does differently than anything else on the market.

Underneath all of it is a runner who just ran 1:48 at the MIAA Outdoor Championships, holds a 4.0 GPA, and has one box left to check: a Division II national title. He's currently ranked second in the country in the 800m. 

The clock is ticking.

Tap into the Riley Witt Special.

If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! 

S H O W  N O T E S  

-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs

-Our Website: https://therunningeffect.run  

-THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

-Take our podcast survey: https://tinyurl.com/3ua62ffz

 Instagram: @riwitt03 

Website: bicarb.shop

Mark Dowdle ran 306.6 miles in 73 hours, drove 20 hours home, picked up a puppy, and was back umpiring youth baseball the next week. 

That's either the most unhinged post-race recovery plan in endurance sports history, or it's the most honest thing anyone's said about who he actually is.

This is the conversation Dominic was saving for after the race—and it delivered on the hype. Mark walks through the G1M Ultra from the inside: the moment on the first night at 2 or 3 a.m. where he made the irreversible decision not to quit; the loop where he noticed Kim and Harvey were off their timing and knew what was coming; and the final miles walking with Kendall as both men quietly sensed the race was ending. 

The 13-second lap finish wasn't a dramatic sprint—it was two men who'd been through three days of mud and rain and dark deciding, together, to keep going one more time.

What makes this conversation different from a typical winner's debrief is what Mark keeps returning to: the idea that who you are at a youth baseball game is exactly who you are at mile 290. His sister-in-law Lily's voice was in his earbuds pulling him through the low loops.

The internal battle between wanting the race to end and wanting to see how far two people can actually go together. And the realization, standing upright after 73 hours, that he didn't have to perform for anyone.

He also quietly drops that he's now officially a BPN athlete. The chapter he'd title What It Looks Like to Walk in Faith is just getting started.

Tap into the Mark Dowdle Special.

If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! 

S H O W  N O T E S  

-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs

-Our Website: https://therunningeffect.run  

-THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

-Take our podcast survey: https://tinyurl.com/3ua62ffz

Instagram: @mark.dowdle

Luke Hopkins doesn't separate who he is from what he does—and that almost broke him.

When a stress fracture pulled him off the training schedule he'd built his identity around, Hopkins had to face a question most high achievers never stop long enough to ask: what's left when the sport is gone? 

In this episode, the guys dive into the psychology of performance: the difference between being intentional and being consumed; why the hardest workers are often the most emotionally repressed; and what therapy, faith, and a neuroscience degree have taught him about the person underneath the athlete.

Hopkins traces his relentless work ethic back to a single moment at age 12, when a family accident forced him to decide what kind of person he was going to be. That decision made him exceptional. It also cost him things he's still learning to name. 

He talks honestly about tying worth to output, the fragility of building an identity on strangers' approval, and why his brands not dropping him during the injury was one of the most clarifying moments of his career.

The conversation covers hybrid training, what four-plus hours of daily training actually feels like, and the neuroscience behind why your brain is the limiting factor in any race—not your legs.

But the episode's real weight is in the quieter moments: pride, fear, and what Hopkins would tell his 12-year-old self if he had the chance.

Tap into the Luke Hopkins Special.

If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. If this episode blesses you, please share it with a friend!

If this episode blesses you, please share it with a friend!

S H O W   N O T E S  

-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs

-Our Website: https://therunningeffect.run  

-THE PODCAST ON YOUTUBE:
https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

-Take our podcast survey: https://tinyurl.com/3ua62ffz

INSTAGRAM: @lukehoplife 

Youtube: @lukehoplife 

Tiktok: @lukehoplife