Jason Bay breaks down 3 real cold calls and shows exactly where reps lose the meeting and how to fix it
Stop pitching your product. Start in the buyer’s world with problems they are measured on and stressed about
Handle objections by acknowledging emotion first, not pushing harder or repeating your pitch
Use reverse pitches and social proof to create pull instead of forcing interest
Know when to push and when to back off, reset, and earn another shot at the conversation
Targeting matters more than talk tracks. The wrong prospect guarantees a bad call before it starts
These Courses Will Get You to President’s Club: ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll
23/04/2026 | 36 mins.
In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS:
Grind → optimize → automate (GOAT framework): Manually run your entire outbound motion first, then optimize each step before automating so you scale what actually works.
Focus on one metric at a time: Pick a single KPI (like reply rate), reverse engineer it, and ignore everything else until you 10x it.
Prioritize conversations over meetings: Start simple, human back-and-forth dialogue first—meetings come easier once rapport is built.
Don’t scale bad outbound: Avoid “spray and pray” automation—optimize for quality conversations, not activity volume.
ADIA'S PATH TO PRESIDENT'S CLUB:
First Sales Hire at AskElephant
150-250% of Annual Quota as a rep.
SDR to SDR Manager to Head of Sales Development in 4 years
Things you can steal and use today – https://linktr.ee/30mpc_youtube
#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes)
21/04/2026 | 12 mins.
The sales leadership lessons that changed how Mark Kosoglow leads and scales teams.
Mark Kosoglow shares 3 moments that reshaped how he coaches, manages, and hires.
Stop creating busywork. Protect rep selling time.
Use PIPs to coach, not to quietly fire.
Hire for traits, not past success. Train the skills.
Great leaders win with clarity, intent, and strong systems.
Timestamps: 00:00 Intro 00:35 I don't know what I'm doing 04:09 The PIP fiasco 07:08 Going 0/10 on hires 11:00 Outro
These Courses Will Get You to President’s Club: ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
#565 - How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle
16/04/2026 | 35 mins.
Kade Hinkle breaks down a repeatable LinkedIn outbound system that turns cold prospects into warm conversations before you ever send the pitch.
🎙️ ACTIONABLE TAKEAWAYS:
Use video follow-ups instead of long text: Short, personalized videos cut through inbox noise and make your outreach feel human, leading to higher reply rates from senior buyers.
Run the 30 connection rule daily: Sending 30 targeted connection requests per day builds pipeline, increases surface area for conversations, and keeps you top of mind through LinkedIn content.
Warm prospects before pitching them: Engage with posts for 1–2 weeks to build familiarity so your eventual outreach feels earned instead of cold.
Add value in every outbound message: Share specific ideas, signals, or use cases upfront so prospects get something useful even if they never take the meeting.
About 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
New Zealand