Profit First for Founders: How to Take Control of Your Finances
Discover how to apply Profit First for Founders and finally gain control over your business finances. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds walk you through the exact strategies they’ve used to move from cash burn to consistent profit—including financial dashboards, lean budgeting, and tactical cost-cutting. Whether you’re bootstrapping or scaling, this episode gives you an actionable framework to take the stress out of money management and create a business that pays you first. You’ll learn how to reduce fat, stop overspending, and grow your business profitably—starting today. 📘 What You’ll Learn Why traditional accounting sets founders up for failure How to implement the Profit First for Founders system The power of sub-accounts and percentage-based allocations Tactics to cut expenses without hurting your business What to do if your business is already in a cash burn How to create calm and clarity with weekly financial check-ins ⏱️ Timestamps 00:00 – Intro & Christmas Reflections 01:03 – Bootstrapping Recap & 2025 Budgeting 01:52 – Why You Must Know Your Numbers 03:09 – Dashboards and Decision-Making 06:04 – Business Accounting 101: Revenue to Net Profit 10:03 – Gross Margin Red Flags and How to Spot Them 12:00 – Why Traditional Accounting Fails Founders 14:49 – Profit First for Founders: Overview and Setup 17:14 – Bank Accounts, Sub-Accounts, and Cash Flow 25:35 – Increasing Profit Percentages Over Time 32:05 – How to Get Lean Without Sacrificing Quality 34:00 – Cost-Cutting Tactics: COGS, Payroll, Opex 40:49 – Negotiating Costs (Without Burning Relationships) 45:32 – The Power of Opex Control 48:10 – Home Office Deductions and Separation of Finances 52:19 – Working from Home and Tax Advantages 54:04 – Using Contractors vs Employees 56:02 – Horror Story: DIY Taxes Gone Wrong 56:49 – Using QuickBooks and Weekly Reviews 59:59 – From Burn to Profit: How They Cut $750K 1:03:00 – Why Profit First Gives You Options 1:04:48 – Ending the Year Strong with Financial Clarity 1:06:14 – The Power of Taking Action Now 🔖 Hashtags #ProfitFirstForFounders #BusinessFinance #SmallBusinessTips #Entrepreneurship #StartupFinance #GetLean #ProfitFirst #FinancialFreedom #FounderTips PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
--------
1:08:14
--------
1:08:14
Using Content to Build Trust and Win Clients
Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses. Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients. 📚 What You’ll Learn Why people follow founders, not brands How to tell your story in a way that builds connection Which social platforms are right for your business type How to generate endless content from real-life experiences When and how to ask for the sale without being pushy ⏱️ Timestamps 00:00 – Intro: Why Founders Matter More Than Brands 01:53 – The Founder Brand Concept Explained 06:53 – Vulnerability and Storytelling Build Trust 13:30 – B2B vs. B2C: Platform Strategy 20:00 – How to Create Consistent, Relevant Content 26:00 – Content → Trust → Clients 31:55 – Repel the Wrong Clients 36:00 – Long-Form → Short-Form → Conversion Funnel 39:00 – Make the Ask: How & When to Sell 🔖 Hashtags #FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
--------
41:22
--------
41:22
Churn: The Silent Killer of Your Business
Are you ignoring churn in your business? You might be losing more than you realize. In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters. ✅ What You'll Learn Why churn is more dangerous than a lack of leads The real cost of losing existing clients Simple ways to reduce churn and boost retention Why over-serving beats overselling How to play the long game in business ⏱️ Timestamps 00:00 – Welcome & Weather Banter 04:59 – Understanding Churn in Business 11:46 – The Power of Client Retention 17:50 – Proven Strategies to Reduce Churn 25:53 – How Service Quality Impacts Retention 32:31 – Fixing Product-Market Fit via Churn Signals 38:01 – The Long Game: Outlasting the Competition 🔖 Hashtags #Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
--------
41:15
--------
41:15
How Customer Focus Drives Business Growth
Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world. Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage. 🧠 What You’ll Learn Why customer focus leads to long-term success How personal stories can reshape your business values The role of trust in setting small businesses apart Why empathy and authenticity are your strongest business assets How to create loyal customers without massive marketing ⏱️ Timestamps 00:00 – Introduction & personal updates 21:01 – The importance of customer focus 25:29 – Great customer service as a differentiator 30:29 – Building trust through care & expertise 35:27 – Doing the right thing—even when it’s hard 40:11 – Small business advantage 52:00 – Empathy, authenticity & long-term value 🔖 Hashtags #CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
--------
54:22
--------
54:22
Why Online Coaching Beats In-Person Coaching: The Freedom, Efficiency, & Value Advantage
Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey Coach, Matt breaks down how tech has transformed coaching—and why this model is the future for growth-minded coaches and serious clients alike. Whether you’re a burned-out gym owner, a coach looking to scale, or just curious about how online coaching works, this episode will show you how to build a high-impact, scalable business from anywhere in the world. 🧠 What You'll Learn Why online coaching gives both clients and coaches unmatched freedom How online coaching improves consistency and accountability The hidden inefficiencies of traditional in-person coaching How TurnKey Coach automates admin work so coaches can focus on coaching The advantages of asynchronous communication and video feedback How to build scalable systems and transition to a hybrid model ⏱️ Timestamps 00:00 – Introduction: Why Online Coaching Beats In-Person 01:45 – Matt’s Background in In-Person Coaching 05:30 – The #1 Benefit of Online Coaching: Freedom 09:00 – How Online Coaching Works for Clients & Coaches 14:22 – Financial Efficiency: Clients Pay Less, Coaches Earn More 18:35 – Real Examples of Clients Staying Consistent While Traveling 24:00 – TurnKey Coach: Features That Make It Work 29:15 – The Power of Video Feedback & Screen Recording 33:50 – The Hybrid Coaching Model: Best of Both Worlds 37:10 – Why Online Coaching Scales (and In-Person Doesn’t) 41:22 – Final Thoughts & Call to Action 🔖 Hashtags #OnlineCoaching #FitnessBusiness #CoachingSuccess #BarbellLogic #MattReynolds #TurnKeyCoach #CoachFreedom #InPersonCoaching #FitnessEntrepreneur #HybridCoaching #StrengthCoach #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
Are you a business owner or startup founder struggling to navigate the challenges of growth? Join seasoned entrepreneurs Matt and Chris Reynolds on the Build Your Business Podcast, where they share decades of experience to help you overcome obstacles and achieve lasting success.
We’ll simplify the startup process, provide actionable strategies for growth, and offer invaluable insights to help you.
What you'll gain:
Overcome your fears: Break through the anxiety and uncertainty that often hold entrepreneurs back.
Turn passion into profit: Learn practical strategies to monetize your ideas and grow a financially successful business.
Build a lasting legacy: Discover how to create a sustainable, thriving company that stands the test of time.
Tune in for expert advice, real-world success stories, and actionable insights that will take your business to the next level.
Whether you're just starting out or looking to scale, the Build Your Business Podcast will empower you to transform fear into freedom.
New Zealand