Mondays with Matt

Many coaches undercharge because they want to help people, avoid awkward sales conversations, or stay competitive. But low pricing can quietly hurt your coaching business, your client relationships, and your ability to provide excellent service.
Matt Reynolds is joined by Anthony Diehl to discuss why undercharging as a coach often creates more problems than it solves. Cheap coaching can attract cheap commitment, force coaches into unsustainable volume, and make the service feel like a commodity instead of a high-value transformation.
They explain why coaches should stop thinking of themselves as selling workouts, spreadsheets, or nutrition advice. The real value comes from coaching judgment, accountability, relationship, personalization, and helping clients apply the right plan to their actual lives.
Matt and Anthony also discuss how to know when you are undercharging, how to think about your real hourly rate, why client retention and lifetime value matter, and how value ladders can help coaches serve different clients at different levels of support.
Pricing is not just about making more money. It is about building a sustainable coaching business that allows you to serve clients well for the long haul.
PS - Start coaching in 45 days!  Save up to 60% on the Barbell Academy: https://bit.ly/4nHaa8a
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Anthony's Links
Website: https://movewithmodus.com/ 
Instagram: https://www.instagram.com/meatheadprofessor/

Reliability in coaching is one of the most important skills for keeping clients, building trust, and growing a coaching business.
Talent matters. Technical knowledge matters. Programming matters. But clients often stay with the coach who shows up, responds, follows through, and actually cares.
Matt Reynolds explains why brilliant but inconsistent coaches often lose to average coaches who are dependable. Coaching mastery takes years, but reliability can begin on day one. A young coach may still be developing technical skill, but that coach can still serve clients well by responding quickly, remembering details, and doing what he said he would do.
Matt also explains why 24-hour feedback has been a core standard at Barbell Logic, how reliability affects churn and client retention, and why the human connection matters more as coaching tools, platforms, and AI continue to improve.
He also answers questions about how reliability looks in an in-person gym setting, how coaches can apply reliability to business ownership, and why doing the necessary work first helps coaches grow beyond simply being technicians.
Reliable coaching is not flashy, but clients notice. If you want to keep more clients and build a professional coaching business, start by being dependable.
PS - Start coaching in 45 days!  Save up to 60% on the Barbell Academy: https://bit.ly/4nHaa8a
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Reliability in coaching may matter more than talent, especially when it comes to keeping clients long term.
Matt Reynolds explains why dependable coaches often beat brilliant but inconsistent coaches. Coaching skill takes years to build, but reliability can start on day one. Clients notice whether you respond, follow through, remember details, and give feedback when promised.
Matt discusses why 24-hour feedback has been a core standard at Barbell Logic, how reliability builds trust, why service quality affects client retention, and why the human relationship matters even more as coaching tools and AI improve. He also explains how reliability looks different in online coaching, in-person coaching, and business ownership.
For coaches trying to grow, reduce churn, and keep clients longer, the challenge is simple: reply to every client within 24 hours and become the kind of coach clients can count on.
PS - Ready to transform your fitness? Learn more: https://barbell-logic.com/matt/
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

The debate over volume vs intensity in strength training often creates more confusion than clarity. Should you add more weight to the bar, or should you add more sets, reps, and exercises?
In this episode of Mondays with Matt, Matt Reynolds explains why volume and intensity both matter, but not always at the same time or in the same way. For newer lifters, intensity should usually come first. That means adding weight to the bar, building strength on the main lifts, and learning how to strain productively.
Once a lifter has built a real strength base, volume becomes a more useful tool. More hard sets, smart accessory work, myo-reps, and circuits can help build muscle, improve work capacity, and continue progress without simply grinding heavier and heavier weights forever.
Matt also explains why "more" is not automatically better. The goal is not maximum volume or maximum intensity. The goal is the minimum effective dose that drives progress while still allowing recovery.
PS - Ready to transform your fitness? Learn more: https://barbell-logic.com/matt/
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Comfort feels good—but it might be the very thing holding you back.
In this episode of Mondays with Matt, Matt Reynolds breaks down why voluntary hardship in training is essential for getting stronger, building resilience, and making real progress in the gym and in life.
If your workouts have become easy, repetitive, or stagnant, this episode will challenge you to rethink how you approach training—and why choosing hard things on purpose is the key to long-term results.
You'll learn why your body only adapts when it's forced to, how progressive overload requires discomfort, and how the discipline you build in the gym carries over into your business, relationships, and everyday life.
Matt also shares practical ways to apply voluntary hardship in your workouts—without overcomplicating your program—using the principles of simple, hard, effective training.
In this episode, you'll learn:
Why comfort is killing your gains

What voluntary hardship in training actually means

How to apply progressive overload the right way

Why consistency beats complexity in programming

How training hard prepares you for life's challenges

Whether you're just getting started or you've been training for years, this episode will help you refocus on what actually drives strength, muscle, and long-term success.
Start choosing hard—and see what happens.
PS - Ready to transform your fitness? Learn more: https://barbell-logic.com/matt/
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en