The Honest Truth About Writing a Business Book with Alice Benham
There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced. If you've ever considered writing a book for your business, this episode is a must-listen! Key Takeaways: Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders. The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues. Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact. It is important to set your expectations, it might take over your life for up to two years. Episode Highlights: 03:31 The Book Deal Journey 11:15 Editing Challenges and Lessons 19:30 Legal Issues and High-Level Problems 23:51 Balancing Business Growth and Personal Goals 33:39 The Challenges of Book Promotion About the Guest: Alice Benham is a business strategist who helps people to take their big vision into their daily action. Website: alicebenham.co.uk Podcast: Starting the Conversation Mentioned in the Episode: Buy Alice's book The Digital Marketing Handbook on Amazon | Bookshop.Org | Waterstones Meg Fatharly End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!
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53:43
Designing Spaces That Reflect Your Brand with Becca Mizzi-Harris
Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand. We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and layout to evoke specific feelings and enhance brand identity. I'm already excited to have a desclutter and perhaps get a neon logo too ;) Key Takeaways: The design of a physical space should align with the brand's values and desired customer experience. Colour plays a crucial role in creating the right atmosphere, but it's essential to consider factors like the building's orientation . Furniture choices, including style, fabrics, and finishes, contribute to the overall feel and should complement the brand's image . It's important to consider the practical use of the space and how it can be set up to support daily tasks and activities . Attention to detail is crucial; small elements can significantly impact how people perceive and experience a space . Episode Highlights: 00:06:00 - How furniture choices reflect brand identity . 00:07:30 - The importance of brand guidelines in the design process . 00:11:40 - Tips for incorporating brand elements into a home office . 00:19:50 - The impact of a room's orientation on colour choice . 00:21:50 - The importance of consistency in wood finishes . About the Guest: Becca Mizzi Harris is a freelance interior designer specializing in commercial spaces such as shops, offices, cafes, and hospitality venues . Instagram: @Stiwdio.mh LinkedIn | Website | Podcast End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (www.lucylucraft.co.uk) If you enjoyed this episode, please leave a 5* rating and review!1
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Getting Results on Threads: A Conversation with Felly Day
I really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing. We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself. If you're curious about marketing your business on Threads, you’ll find this episode super helpful. Key Takeaways: Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas. Engagement on other people's posts can be just as important, if not more so, than your own original posts. Don't be afraid to include links to sales pages in your Threads content. Authenticity and transparency are key on Threads – share your journey and build trust with your audience. Threads can be a valuable tool for repurposing content and validating ideas. Episode Highlights: 03:54 Train of Thought Marketing on Threads 07:25 Sales and Lead Generation Strategies on Threads 08:57 Engagement and Interaction on Threads 16:33 Balancing Multiple Platforms and Content Repurposing About the Guest: Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as @FellyDay and on her website at FellyDay.com Mentioned in the Episode: Liz Mosley's Instagram: @lizmmosley. Building Your Brand Podcast Instagram: @buildingyourbrandpodcast. Podcast production by Lucy Lucraft: http://lucylucraft.co.uk . End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review!
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34:50
The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids
In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster! Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it. Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it. Key Takeaways: Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication. It is important to differentiate between building a community and building an audience, as they are not the same. Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment. Dealing with churn is one of the biggest challenges of running a community. The rewards of building a community, such as seeing members connect and support each other, are invaluable. Episode Highlights: 01:47 Frankie's Journey: From Freelancer to Community Builder 04:09 Challenges and Triumphs of Managing a Growing Community 07:17 Transitioning to a Paid Community Model 09:52 Understanding the Difference Between Community and Audience 22:06 Balancing Community Management with Freelance Work About the Guest: Frankie Tortora is the founder of the Doing it for the Kids community, an award-winning podcast, and a graphic designer. Community Website: doingitforthekids.net Graphic Design Website: francescatortora.com LinkedIn: https://www.linkedin.com/in/ftortora Mentioned in the Episode: Circle (community platform) Penny Wincer (writer) Steve Folland (co-host of the "Doing it for the Kids" podcast and founder of the Being Freelance community) End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review!
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34:26
How to Overcome Fear and Share Your Work Online with Sam Kennedy Christian
Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers. In this episode, we delve into some of my resistance to sharing my work online and explore how I show up. Key Takeaways: Identify your resistance to sharing your work online and explore ways to overcome it. Create a plan for how you're going to share your work online, starting with small steps. Be clear on your position of what you're going to do and actually do it. Highlights: 02:41: I discuss my resistance to sharing my work online. 12:52: Exposure therapy. 14:45: The challenge of creating content that is good enough to share online. 20:52: The Ladder Method About the Guest: Sam can be found on Instagram at @thefloat.space Sam's website: thefloat.space End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft https://www.lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.
Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
New Zealand