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CFO THOUGHT LEADER

The Future of Finance is Listening
CFO THOUGHT LEADER
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  • 1103: Turning Anomalies into Advantage | Matthias Steinberg, CFO, MindBridge
    When Matthias Steinberg entered the CFO office at MindBridge in 2022, the audit files displayed on his laptop were already being processed by the company’s own AI. KPMG, he adds, was using the same platform to automate journal‑entry testing—work “traditionally done manual.” That shift marked “a big step toward continuous audit,” Steinberg tells us.The platform, he explains, monitors “all relevant financial flows” for two audiences. External audit firms—including “a number of the top 100 in North America”—rely on it to surface anomalies with machine‑learning speed. Enterprise finance teams deploy the same engine as a “monitoring cockpit” that flags vendor over‑charges, payroll errors, and revenue leakage so managers can intervene before profits slip. Replacing after‑the‑fact sampling with continuous insight, it gives auditors and CFOs a single source of truth. By serving both constituencies, MindBridge fuses compliance certainty with operational advantage.Capital strategy now occupies equal attention. Founded in Ottawa, MindBridge had completed several Canadian and U.S. venture rounds; its last raise before Steinberg arrived was led by Silicon Valley’s PeakSpan, he tells us. Charged with “professionalizing the business and also [doing] a fund‑raise,” he orchestrated a recap that introduced Boston‑based PSG Equity and offered early backers a partial exit. The diversified balance sheet, Steinberg says, funds the product roadmap that keeps KPMG—and every controller chasing real‑time insight—a step ahead of the next anomaly. Fresh capital also fuels deeper AI R&D and global reach, he adds.
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  • 1102: Navigating Growth and Risk in a Member-Driven Business | Andrea Hecht, CFO, CSAA Insurance
    When Andrea Hecht walks into a finance meeting, she’s not preparing for earnings calls or shareholder Q&A. Instead, her focus is inward—on aligning every financial decision with a mission that begins and ends with AAA members.CSAA Insurance, where Hecht serves as CFO, operates in 23 states and the District of Columbia. It’s not publicly traded. “We’re technically owned by our policyholders,” Hecht tells us, noting that CSAA distributes almost exclusively through AAA clubs to AAA members.That difference in ownership structure reshapes everything—from financial priorities to communication rhythms. “We don’t necessarily have those traditional…quarterly earnings calls,” she explains. “Part of the way I think about my communication is primarily inward…to make sure every decision we make is deeply tied to our strategy.”For CSAA, strategy is inseparable from service. “Our strategy is deeply tied to serving AAA members,” Hecht tells us. That’s especially vital in California, where Hecht says CSAA faces its greatest insurance concentration and the most market volatility.While other insurers have exited the state, CSAA has stayed the course. “It’s been really gratifying to see what we can do,” Hecht says. Balancing capital protection and member coverage remains a daily challenge—one she’s eager to embrace.With AM Best as CSAA’s key external stakeholder, Hecht’s metrics of success differ from peers in public or PE-backed companies. “It’s a really interesting balancing act,” she tells us—and one that redefines what it means to lead finance from the inside out.
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  • 1101: Turning Home Equity into a Platform, Not a Product | Tom Egan, CFO, Hometap
    When Tom Egan walks a homeowner through the math—“If your house is worth a million dollars and you owe five hundred thousand,” he says—the traditional options surface quickly: load the balance sheet with a costly home‑equity loan or sell and hope you can find somewhere new to live. That binary choice, he explains, is exactly what Hometap set out to upend. The company’s flagship home‑equity investment lets owners “access the liquidity in their home without having to sell or take on debt,” Egan tells us.The mission “to make homeownership less stressful and more accessible” shapes his every decision. By giving capital in the form of equity, Hometap leaves monthly payments unchanged and can even “improve your credit if you use it to pay down debt.” The concept, first sketched by founder Jeff Glass, resonated immediately with consumers; Hometap has completed “18, 19 thousand of these” transactions so far, Egan tells us.Yet the CFO is careful to frame the product as a beginning, not an endpoint. He calls it “a product, not the product,” an opening move toward a platform of offerings that address the full arc of ownership. Growth, he notes, is already visible as other operators enter the market—a sign of “enormous upside.”Egan’s narrative reveals a strategist who sees finance as empowerment. By replacing debt with shared success, he aligns the homeowner’s peace of mind with Hometap’s own performance, turning equity itself into the most flexible currency a family possesses—and signaling a new era for consumer housing finance.
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  • 1100: Lines, Not Dots: Turning Optionality into Outcomes | Chad Gold, CFO, Fullstory
    Imagine an accounts‑receivable clerk clicking through four different systems just to finish one routine task. Chad Gold sees that bottleneck instantly. Fullstory’s newly launched Workforce product maps every mouse‑stroke of such employee journeys, then surfaces friction points so companies can “make them more productive, so they can do even more value‑added things,” Gold tells us.The scene encapsulates the finance leader’s thesis: data depth wins. “The companies that have the capabilities to capture the most comprehensive sets of data in a meaningful way are going to win,” he says. That conviction drew Gold—now in his fourth CFO chapter—to the Atlanta‑based behavioral‑data platform. Fullstory records the complete digital experience of each customer, from e‑commerce clicks to SaaS workflows, and feeds the corpus into AI models that flag churn risk or recommend instant actions, such as sending a coupon to a wavering shopper. The result drives revenue and reduces churn, he tells us.For its part, Fullstory has raised capital rounds through Series D and counts Kleiner Perkins, Stripes, Premier, Salesforce Ventures, GV and Dell Technologies among its backers, he tells us. Independent directors Ryan Barreto of Sprout Social and former Atlassian CFO Alex Estevez deepen the bench. After 22 years in finance, Gold values “lines, not dots”—long‑term relationships that provide partnership, not just cash. By pairing that philosophy with a platform built to illuminate every click, he aims to turn invisible friction—whether customer or employee—into the next chapter of growth. Stakeholders across the business will feel the lift, Gold predicts.
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  • ON LOCATION: AI on the Frontlines - Live Insights from Planful Perform25
    Broadcasting from Planful’s Perform 25 conference in Miami, CFO Thought Leader presents frontline finance insights in an on‑location special. CEO Grant Halloran rejects the narrative that generative AI replaces people; instead he calls it the only viable antidote to a looming three‑million‑professional accounting shortage and collapsing CPA pipeline. Halloran outlines a 30‑second, company‑wide forecasting experience that lifts productivity without swelling headcount. CFO Dan Fletcher echoes the team‑sport mantra, explaining how daily pipeline feeds, product‑usage telemetry, and strict ROI tests now steer capital allocation, meetings, and R&D growth. Attendee “on the spot” clips reinforce priorities: scaling FP&A influence, embedding AI securely, and freeing analysts from manual work so they can drive high‑cognition strategy at greater speed through data democratization, faster decision cycles, and collaborative technology roadmaps for modern finance.In this episode, CFO Thought Leader is On Location in Miami, where host Jack Sweeney gathers candid insights from Planful’s leadership and FP&A practitioners. CEO Grant Halloran outlines why AI must boost productivity—not cut jobs—amid a historic finance talent crunch. CFO Dan Fletcher shares how product‑usage data and daily reforecasting sharpen capital decisions. Attendees add rapid‑fire priorities, from scaling forecasts to embedding secure AI.
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About CFO THOUGHT LEADER

CFO THOUGHT LEADER is a podcast featuring firsthand accounts of finance leaders who are driving change within their organizations. We share the career journey of our spotlighted CFO guest: What do they struggle with? How do they persevere? What makes them successful CFOs? CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.
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