If you've ever thought about going out on your own, this episode is worth your time.
Eloise sits down with Kate Murray, organisational psychologist, change management specialist, and founder of Change Ofi, to talk about what it actually takes to build a consulting business from the ground up.
Kate went solo four years ago after leaving a high-pressure consulting role, and she's refreshingly honest about how she did it, what she got wrong, and what she'd tell anyone thinking about making the leap.
In this episode we cover:
Why Kate went solo and what drove the decision
The difference between outcome-based consulting and day-rate contracting
How she landed her first clients through reputation, not a sales pitch
Shaping your offer around what clients actually need
Having a financial buffer and how to think about selling
Pricing strategy, including how to use AI and market research to set your rates
The role of relationships and repeat work in building something sustainable
Hard lessons from running a people-based business, hiring, admin, and the rest
Managing the highs and lows, and why your support network matters more than you think
Her honest advice for anyone thinking about making the move
Real talk. No fluff. Just practical insight from someone who's done it.
Links:
Connect with Kate: https://www.linkedin.com/in/kate-murray-1a543125/
www.changeittalent.com