Coffees and Content

My gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I’d unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break.  From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you’ll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you’re repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marketing with ease. In this episode, you’ll learn: The top 3 marketing trends to look out for in 2025 How to repurpose and revitalise your best-performing content  Why now is the time to prioritise consistency over perfection How you can free up time for other more important tasks Ways you can dedicate short, focused periods to audience interaction What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts! Ready to make 2025 your most strategic and stress-free marketing year yet? Let’s connect through The Social Collective for personalised support. Resources mentioned: 12-Days of Marketing 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let’s work together - Book a Call

Today I start off by taking a moment to reflect on the year that’s been, share lessons learned, and outline how to approach the upcoming year with purpose. With the holidays around the corner, I discuss the importance of stepping back, recharging, and using this time to create a solid game plan for the new year. From goal-setting and strategy to actionable tips for the first 30 days of 2025, this episode is all about starting strong. I will also tell you about a free resource—the 2025 Marketing Prep Checklist—to help you confidently transition into the new year while enjoying your well-deserved break. This episode will leave you inspired to pause, reflect, and plan with clarity, so you can enter 2025 with intention and confidence In this episode, you’ll learn: How disconnecting from work over the holidays can lead to renewed energy and creativity The pitfalls of neglecting downtime and how to set boundaries to truly recharge What questions to ask yourself to effectively reflect on 2024 How to break your big 2025 goals down into manageable steps to stay motivated Understand how to “acclimatise” to new levels of success Why January is a golden opportunity for social media visibility and client engagement Tips for refining your marketing strategies to better connect with your audience What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let’s work together - Book a Call

This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community. Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term. In this episode, you’ll learn: Why Instagram is removing the ability to follow hashtags and what this means for you What opportunities this change will give businesses and content creators Practical tips to adapt and connect with your audience authentically  The power of marketing foundations like your 1% ideal client, value proposition, and transformation Why it’s important to create high-quality, relevant content that resonates deeply with your audience What social media tactics you should avoid over-relying on What were your key takeaways from this week's episode? We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let’s work together - Book a Call

Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game.  From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach. Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead! In this episode, you’ll learn: How to improve your reach on Instagram What IG is doing to offer you more insights into your Reel performance Upcoming features for carousels on IG Ways to repurpose content on LinkedIn How to maximise impact of short form videos on LinkedIn Why YouTube is testing TikTok-like hyperlinked blue comments  The importance of planning your content strategy for 2025 What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing Link to 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let’s work together - Book a Call