Coffees and Content

This is a milestone episode - but not the kind that comes with fanfare or a funnel.
It’s me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window… realising I’m in the middle of something I once only dreamed about.
So today’s episode isn’t a strategy download or marketing checklist. It’s a personal one. A behind-the-scenes look at how Coffees & Content really started, how far it’s come, and why it’s proof that you don’t need to have everything “perfect” to begin.
In this final episode of the year, I’m sharing:
☕️ How the podcast started with a newsletter - and a Blue Yeti mic in my lounge
 ☕️ The truth about podcasting (spoiler: it’s not as cheap and easy as it looks)
 ☕️ What’s been happening behind the scenes at The Social Collective
 ☕️ My honest reflections from 2025, and how I’m planning for 2026
 ☕️ What’s next for the podcast - and how you can be part of it
This one’s for anyone who’s looking at 2026 thinking, “Can I really do this?” The answer is yes. Start where you are. Start messy. Just start.
PLUS Every listener who submits a marketing or business question to be answered on the podcast next year will get a free pack of our Marketing Conversation Cards. Submit yours at coffeesandcontentpod.com

Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

If you’re feeling like it might be easier to just go quiet until January… this one’s for you.
In today’s episode, I’m walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year.
Because while buyers might not be taking action right now, they are watching - and what you post this month could be what drives your sales in January, February, and March.
Inside this episode, I’ll cover:
Why staying visible in December leads to better results in 2026
How to avoid ghosting your audience (without doing the most)
Three clear types of content you can post right now
Real examples from my business and what’s working for our clients right now
This isn’t about creating more content. It’s about making smart, strategic moves with the content you already have - so you can rest and stay top of mind.
Perfect for: founders, marketers, and content creators who want to finish the year strong without stretching themselves thin.
Ready to simplify your strategy and set up for a smooth start to 2026? Book a Next Move Call with me to get clarity on what’s next - coaching, support, or a done-for-you plan that actually works. Link: https://www.thesocialcollective.co.nz/enquire
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

If you’re anything like me, you're feeling that end-of-year energy dip. You want to rest. You want to log off. But you also want to make sure your marketing still works while you take a break.
In today’s bite-sized episode, I’m walking you through the three simple things I’m doing in my own business (and with all of our TSC clients) to stay visible and keep clients coming without burning out.
This is not about doing more. It’s about doing less ... strategically.
Here’s what we cover:
What to pause so you stop wasting energy on what’s not working
How to simplify your marketing into one clear, aligned offer
What to schedule now so you can fully switch off and still keep momentum into 2026
Why clarity beats complexity every time ... especially during the holidays
Whether you're a service provider, product-based brand, or somewhere in between, this episode will help you reset your marketing energy, protect your time, and close out the year with confidence.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

The end-of-year pressure is real - but your marketing doesn’t need to feel like a rush job.
In this Christmas episode of Coffees & Content, I'm sharing five clear, strategic marketing moves you can implement right now to close out the year with intention. No last-minute launches. No burnout. Just clarity, connection, and practical ways to make December count - for your audience and your business.
In this episode:
How to simplify your offers to avoid overwhelm (for you and your audience)
The key content and campaign dates you need to block out now
What to focus on when your energy is low but connection matters
Quick customer journey checks that can boost conversions without extra content
My personal boundaries for marketing energy during the holidays (and how you can set your own)
Whether you’re product or service-based, this episode will help you clear the clutter, connect more meaningfully, and prep your brand for a smooth, strategic start to 2026.
📌 Perfect for: founders, marketers, and content creators who want to finish strong and start next year ahead.
🎁 TSC is open for aligned strategy and support in 2026
From coaching to full-service marketing, now’s the time to prep your next move.
Visit thesocialcollective.co.nz/enquire to book a free clarity call or connect on IG @thesocialcollectiveofficial

🎉 P.S. The Coffees & Content merch drops soon ... but it’s not for sale. It’s for our most engaged listeners only. Keep an eye on socials for how to earn yours.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this episode of Coffees & Content, we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right.
We’re welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum.
This isn’t a conversation about fluffy event tips. It’s an honest look at what actually drives results.
Inside this episode:
The difference between version one and version two of the Social Summit - and what Amy’s taking into round three
How to market and monetize events before you have social proof
A smarter approach to brand partnerships and what “mutual value” really means
What most people get wrong about profit, sponsorships, and marketing events
Why organic strategy, creator reach, and community building outperformed paid ads
Real talk on burnout, boundaries, and protecting your energy before, during, and after an event
If you’ve ever wondered what it really takes to grow an event (or if you’re dreaming of turning your idea into something tangible) this episode will help you think (and plan) more strategically.
We also share a few creative strategies we’ve both used to build our brands through partnerships and presence - not pressure.
Resources & mentions:
Follow @thesocialsummit on Instagram
Check out our event sponsor & strategy kits at thesocialcollective.co.nz

Stay tuned for the Coffees & Content merch line + our new “Conversation Cards” dropping in 2025
Next Event Alert:
🗓️ The next Social Summit is happening on (NEW DATE) 23rd April
Follow @thesocialsummit for ticket updates, speaker reveals, and partnership opps.
If today’s episode resonated, let us know - or share it with a founder friend who’s scaling with soul.
🎧 Subscribe, follow, or tune in on YouTube for more honest conversations about brand, marketing, and growth.
Have a question? Click here to send it to me!
Stay Connected:
Website: www.coffeesandcontentpod.com
Instagram: @coffeesandcontentpod
Facebook Community: @coffeesandcontentpod
Substack: https://coffeesandcontent.substack.com/
Watch on YouTube: Coffees & Content
Have a marketing question? Email [email protected]
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.