Coffees and Content

• BONUS: Social Media is FAKE - What You’re Not Seeing Behind “Success” Online

  I’m back ... and this time, I’m keeping it real.In this bonus episode of Coffees and Content, I’m sharing the truth behind why the podcast paused, what’s been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space.From burnout that showed up physically, to rapid business growth that looked amazing online but felt overwhelming in real life, this episode is a behind-the-scenes download I’ve never shared before.Whether you’re feeling stuck, stretched too thin, or like you're the only one not keeping up - I hope this reminds you that you’re not alone, and that building a business your way is more than enough.🧠 In this episode, I talk about:Why I stepped away from the podcast (and what brought me back)How business burnout showed up in my body - and what I learnedThe emotional weight of “looking successful” onlineWhat it really took to scale The Social Collective this past yearWhy having a multi-channel marketing strategy saved my businessWhat’s coming next for Coffees and Content and how we’re evolving🔗 Links + Resources:Follow the pod on Instagram: @coffeesandcontentpodTune into Daily Shot for weekday tips + behind the scenesLearn more about working with us: www.thesocialcollective.co.nzHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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• Instagram DMs That Convert: The Secrets Behind High-Performing Sales

  It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around).This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram?In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire (not just sell), and how to use tools like ManyChat to do the heavy lifting behind the scenes.This one’s all about making Instagram feel like a place of connection, not just another marketing task on your to-do list.In this episode you’ll learn:Why DMs are the most powerful sales tool on Instagram (and how to use them with strategy)What content you actually need to build trust and generate salesHow to spark genuine, helpful conversations that lead to aligned clientsWhy ManyChat is your secret weapon for automating without losing connectionHow to structure an Instagram sales funnel that doesn’t feel ickyThe content types that build warm audiences and get them ready to buy🎧 Tune in now by searching “Coffees and Content” wherever you get your podcasts -  Spotify, Apple, all the places.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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• Essential Strategies for Small Business Growth

  It’s another THROWBACK THURSDAY week … which means we’re spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around).This week, we’re going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for).If you’ve ever felt scattered with your marketing, unsure where to focus, or like your content isn’t quite landing, this one’s for you. I’m breaking down the essential building blocks of a sustainable strategy that helps you get clear, consistent, and totally aligned.In this episode you’ll learn:How to nail your brand message and voice for stronger audience connectionWhy understanding your 1% ideal client changes everythingThe importance of building solid foundations before trying to scaleHow to create content that attracts the right people (and repels the wrong ones)Simple tools + strategies for showing up consistently and confidentlyWhether you're in a marketing rut or just need a reset, this episode will help you reconnect with your message, realign your strategy, and grow your brand with intention.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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• Social Sessions: The Power of Social Media Trends

  In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes. Oh .. and as a bonus, we're chatting about our own experiences with advertising, podcast growth, and the importance of having a clear intention behind content creation.Episode Takeaways:Building a community is essential for long-term success.Marketing strategies should focus on customer engagement and value.Celebrity trends can significantly influence consumer behavior.Sustainability of trends is crucial for brand longevity.Creating complementary products enhances customer experience.Intentionality in content creation leads to better audience connection.Adapting strategies in response to challenges is vital for growth.Effective advertising requires a combination of organic and paid strategies.Growing a podcast involves understanding audience demand and intention.Every action taken in business contributes to the bigger picture.Want to join me in Aussie in September at The Social Summit? Use code SOCIAL50 at checkout for a wicked discount!!Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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• Growth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset Shift

  In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO.If you're craving momentum, clarity, and more ease in how you show up, this one's for you!Inside this episode:The CEO mindset shift that changed everything for meHow I created five-figure mornings by simplifying my systemsThe importance of setting non-negotiables and honoring your energyWhy boundaries are a business growth tool (not just a nice-to-have)Clarifying your messaging to attract aligned clientsBuilding a marketing ecosystem that works for you - not the algorithmWhy being in the right rooms with the right people accelerates successThis is your invitation to simplify, realign, and grow with intention.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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