Coffees and Content

• {MINI} The Reality Behind Social Media: Influencer Truths

  In this mini episode of the Coffees and Content podcast, we explore the authenticity and effectiveness of smaller content creators. We discuss the curated nature of content from influencers with large followings and contrast it with the genuine, raw content produced by smaller influencers. We also share why we love collaborating with smaller creators at TSC, their hustle, and their ability to create some of the best content, even without going viral. Additionally, we touch on strategies for using user-generated content (UGC) and smaller creators to build brand awareness and drive advertising, emphasising the importance of genuine engagement over polished perfection. Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

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• {MINI} Making Genuine Connections in a Digital World

  In this mini episode of the Coffees and Content podcast, I'm diving into why creating authentic, less polished content leads to higher engagement. We discuss the benefits of collaborating with smaller content creators over influencers, highlighting cost-effectiveness and the importance of multiple touch points. Tune in to understand why spreading your budget across multiple creators offers greater benefits for smaller brands. Click the link to listen to the full episode on Spotify and Apple Podcasts.

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• {MINI} Step into the Spotlight: Share Your Business Story!

  In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content. We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch. The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth. Click the link to listen to the full episode on Spotify and Apple Podcasts.

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• {MINI} Master Your Online Presence: Build Your Confidence!

  In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content. We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch. The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth. Click the link to listen to the full episode on Spotify and Apple Podcasts.

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• {MINI} Can AI Truly Replace Human Ingenuity?

  In this mini episode of the Coffees and Content podcast, I'm exploring the role of AI in enhancing business processes without replacing the invaluable human connection. We discuss how AI can speed up workflows, improve strategies, and generate content ideas, while still highlighting the irreplaceable human elements like face-to-face interactions and emotional connections. Tune in to learn how to integrate AI effectively into your business practices without sacrificing authenticity. Click the link to listen to the full episode on Spotify and Apple Podcasts.

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