Coffees & Content | Marketing, Social Media & Digital Strategy Podcast

In this episode, Loren shares the talk she gave at the NZ Winter Gift Fairs in Christchurch on how to keep sales coming in after customers walk away from your stall. She breaks down the three things your marketing needs (visibility, nurturing and conversion), why your email database is your biggest hidden asset, and how she uses AI to create authentic content that still sounds like you.
Grab the free 20-minute content system workbook mentioned in this episode here: https://thesocialco.myflodesk.com/20-minute-system
"The businesses that are thriving don't have to have the biggest budgets. You just need to show up consistently."
Have a question? Click here to send it to me!
Links:
Join the IHEE WhatsApp community
Follow on Instagram: @inhererampireerapod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: inherempireera.com
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version.
What's covered:
Why treating AI like a vending machine instead of a thinking partner is the real reason content turns into "AI slop"
How our Senior Account Manager went from spending an entire week on client reporting each month to half a day, and what that freed her up to do instead
The three places AI really earns its keep in an agency: content creation, reporting and analysis, and campaign optimisation
Real examples from client pitch decks, training rollouts, and our weekly "thought anchor" process
Why I never treat AI as anything more senior than our most junior team member, and what that mindset protects
If you're in business and wondering where AI actually fits versus where it's just noise, this is a practical, no-fluff look at what's worked for us.
Have a question? Click here to send it to me!
Links:
Join the IHEE WhatsApp community
Follow on Instagram: @inhererampireerapod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: inherempireera.com
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too.
I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a discipline problem when it comes to showing up consistently, we have a friction problem. The gap between "I know I should post" and actually doing it is almost always logistics, not motivation.
In this episode:
Why I stopped blaming myself for inconsistency and started looking at my systems instead
The habit stacking approach I use every single morning (and why it works)
How to spot where friction is quietly costing you momentum in your own content and marketing
One question to ask yourself that changes everything
Press play, then go find your own friction point.
Have a question? Click here to send it to me!
Links:
Join the IHEE WhatsApp community
Follow on Instagram: @inhererampireerapod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: inherempireera.com
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

Quick one this week, besties.
There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it.
In the meantime, the news is dropping on social media first. Head to the @inherempireerapod Instagram or my personal account (@loren.thesocialcollective) to find out what's coming.
Full breakdown, all the details, next week's episode. See you then.
Where to find the news:
@inherempireerapod on Instagram
@loren.thesocialcollective on Instagram
Have a question? Click here to send it to me!
Links:
Join the IHEE WhatsApp community
Follow on Instagram: @inhererampireerapod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: inherempireera.com
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait.
We're covering what AI is actually doing to how people find businesses right now, why your LinkedIn personal profile has become one of the most powerful visibility tools you're probably underusing, and a few rapid fire updates from the past week you need on your radar.
What's covered:
How LinkedIn personal profiles are now being cited by AI tools like ChatGPT, Gemini and Perplexity for business queries
68% of Google searches ending without a click - and what that means for your visibility
The simple self-audit: keywords, email marketing, website accuracy and paid ads
Rapid fire: Google's Gemini Spark, Meta's AI creative tools for ads, and the big conversation at Cannes Lions
Get your tickets for our next event (13th August): https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations
Have a question? Click here to send it to me!
Links:
Join the IHEE WhatsApp community
Follow on Instagram: @inhererampireerapod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: inherempireera.com
Loved this episode? Leave a review - it would mean the world!!
If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.