BRAND (by design) the Podcast I Branding + Marketing

• (212) The 3-Step Framework to Build a Values-Driven Personal Brand (BG5, Gene Keys, Brand Archetypes)

  Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand or scaling an existing business, this is the exact process I use with my private clients to create iconic legacy brands.You’ll learn: • How to combine BG5, Gene Keys, and brand psychology for ultimate clarity • The real secret to building a business that feels easy AND profitable • Why values-driven brands win in 2024 (and beyond)Subscribe, screenshot, and tag me on IG @ashleybrianaeve if this episode hits home for you!Ready to work together on your personal brand? Check out: https://www.ashleybrianaeve.com/ or email [email protected] to discuss the BG5 Success Codes Package!Learn more about Gene Keys here: https://genekeys.com/ref/1717/

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• (211) The Psychology of $10K+ Offers: Why High-Ticket Clients Are Easier (Backed by Research)

  In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.We’ll cover:Why high-ticket clients think + buy differently than low-ticket buyersThe toxic trap of high-volume, low-margin business modelsHow premium offers simplify your business + attract decision-makersThe exact psychological triggers that make high-ticket buyers easier, faster, and more loyalIf you’re done spinning your wheels for $97 sales and ready to claim Outlaw-level authority + freedom, this is the roadmap.Research studies referenced in this episode:Price-Quality HeuristicRao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality. Journal of Marketing Research.Decision Fatigue + Overchoice EffectIyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology.Endowment Effect (Skin in the Game Psychology)Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy.Loss Aversion (Behavioral Economics)Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica.Customer Lifetime Value (Business Scaling Principle)Harvard Business Review & Bain & Company Research: A 5% increase in customer retention increases profits by 25% to 95%.Ready to stop chasing crumbs and start scaling simply?DM me “SIMPLE SCALING” on Instagram or email through https://www.ashleybrianaeve.com/

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• (210) FREE Workshop! Human Design (BG5) for Entrepreneurs: How to Scale your Personal Brand with BG5 Strategy

  Ready to turn your Human Design into your biggest business advantage?In this free workshop, I show you understand the foundations of how to leverage your Human Design (and the advanced business system BG5) to skyrocket your sales — without burning out or overcomplicating your strategy.This was originally a private bonus for my students, but I’m releasing it publicly because too many entrepreneurs are still trying to “fit the mould” — when the real power comes from building a brand aligned to who you actually are.Want to go deeper?Take my free Brand Archetype Quiz to find out how you’re naturally designed to create impact using branding Psychology— and get exclusive access to trainings and insights for building your brand with Human Design and BG5.Take the quiz here: https://form.typeform.com/to/v8UpCW75And if you are interested in learning more about how to leverage Human Design/ BG5 in building a personal brand that stands out & gets you paid for what you are best at- stay tuned as I am launching my 2025 round of BRAND (by design), my signature course, in May!Learn more about me here: https://www.ashleybrianaeve.com/

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• (209) How to Use "Flood the Zone" Marketing & PR to Grow Your Brand

  In today’s episode of Brand (by design), we’re breaking down a VERY popular form of marketing & PR currently being utilized by Ryan Reynolds & Blake Lively: "Flood the zone".I’m pulling back the curtain on what flood-the-zone PR actually is, the psychology behind why it works (even when it feels fake), and why — if their goal is long-term power and visibility — this is actually their smartest move right now.We’ll cover:The real difference between SEO flooding and SEO manipulationHow salience bias, cognitive fatigue, and narrative saturation are shaping public perceptionHow you can apply this to your next launch!If you love understanding the strategy behind visibility — not just the surface-level celebrity gossip — this episode is for you.https://www.ashleybrianaeve.com/Keywords:Ryan Reynolds PR, Blake Lively PR, Celebrity Branding, Flood the Zone, Media Strategy, SEO Flooding, Narrative Control, PR Strategy, Brand Positioning, Brand Psychology, Brand by Design Podcast

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• (208) The Jester Archetype in Crisis: What Ryan Reynolds PR Crisis Teaches About Brand Archetypes

  What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why archetypes are more than aesthetics—they’re psychological contracts • And how to leverage them for aligned, long-term influencePacked with insights for creators, entrepreneurs, and pop culture nerds alike—this isn’t just gossip. It’s a branding masterclass.Take my BRAND Archetypes Quiz here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/

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