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Now Go Create

Podcast Now Go Create
Claire Bridges
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mi...

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  • Ep 04: On Grammy dreams and grit, behind the songs with Dyo
    Ever wonder what goes on behind the scenes of creating hit records? The immensely talented singer and songwriter, Dyo joins Claire Bridgers to talk about the creativity behind music. You might know Dyo from her empowering anthem "Sexual," or from her collaborations like the Grammy-nominated soundtrack of "The Color Purple". Dyo offers us a fascinating glimpse into the work that goes on behind the music. Join us as we listen to her thoughts on writer's block, the importance of persistence, and the art of collaboration. Plus, she shares inspiring stories about overcoming self-doubt and trusting the creative process. So, if you're ready to uncover the secrets of a chart-topping artist and learn how you can apply these lessons to your own creative projects, this episode is for you. Here are the highlights:04:33 Dyo shares how songwriting is like therapy for her.06:12 Less pressure in writing songs for others: creative expression without personal vulnerability.12:18 There's excitement for new songs, but over time tastes and trends change.14:56 How mood affects songwriting and why forcing creativity isn't inspiring.19:27 Find a compatible team for successful collaboration.20:35 Say "yes" to unexpected opportunities and navigate any self-doubt.Check out Dyo’s Firestarter playlist created for Now Go Create: https://open.spotify.com/playlist/0u7RKJ3fz7MKAQcGJpWRco?si=0_hHW7VdRYSRYT6gbFSJiQ&pi=e-ss7yHiSMTrasAbout Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram:https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Dyo:Dyo, is a Nigerian-British singer and songwriter. She began her music career in 2009 and gained popularity after writing songs for and with, several prominent musicians, including Wiley, Iggy Azalea, Flo and Jess Glynne amongst many others. Her single Sexual earned her an Ivor Novello award nomination for Best Contemporary Song and Dyo’s vocals feature on The Color Purple movie soundtrack, nominated for a Grammy in 2024.Her music is known for its blend of Afrobeat, R&B, and pop influences, and she is admired for her soulful vocals and relatable lyrics.Connect with Dyo:Spotify: https://open.spotify.com/artist/4H1PNuHElBLVok0lnYMrRbTik Tok:
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  • Ep 03: Why Brainstorms Fail and How to Fix Them
    Does the word ‘brainstorm’ fill you with dread? In this conversation your host Claire Bridges is joined by a special guest, strategist and facilitator Anahita Milligan, to explore the art of hosting effective creative sessions. Having run thousands of brainstorms between them, together they delve into common pitfalls, explore alternatives like ‘question storming’, discuss why brainstorming can be torturous for introverts, and what to do instead. Join us as we break down the barriers to collaboration, debunk myths, and equip you with tools to make your creative sessions more effective. Here are the highlights:03:11 In-person brainstorming is prompting requests for staff to return to offices. Alex Osborne coined "brainstorming" in the 1950s. 06:26 Discusses brainstorming experiences, challenges, and pros and cons, including virtual adaptations like MURAL.10:44 Choose brainstorm participants wisely.15:48 Facilitators can manage dominant participants by using body language and employing silent brainstorming techniques.18:05 Encourage individual idea generation before group brainstorming.20:53 Emphasise collaboration by listening and responding well26:09 Nurture ideas gently; reframe negativity into possibility.28:26 Trust and psychological safety are crucial for creativity.36:26 Invite outsiders to a question storm for fresh, unbiased perspectives.38:42 Experience the thing you're brainstorming firsthand to understand it.47:13 Blend styles for balanced, effective group facilitation.50:13 A ‘pitchers and catchers’ analogy about creative collaboration and throwing ideas around.About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011Connect with Claire:Website: https://nowgocreate.co.uk/Instagram:https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Connect with: Anahita MilliganAnahita is the Insight, Strategy & Creative Trainer at Now Go Create. She has been running our strategy, creative and brainstorming training course for over a decade. In her previous career as ex-Head of Strategy at the award-winning planning agency Manning Gotlieb, she ran hundreds of brainstorming sessions and client workshops, winning awards for her work. She shares her experience in how to best solve problems and become an expert in thinking tools and group idea generating tools. She is qualified in creative problem solving and loves unravelling a problem! Anahita is experienced in working with young adults with special needs, and is passionate about making creativity accessible to all.Connect with Anahita: https://www.linkedin.com/in/anahita-milligan-0377b02b/Produced by
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  • Ep 02: How To Be Creative On Demand with Max Dickins
    Claire sits down with improv performer Max Dickens, scriptwriter and the author of "Billy No Mates" and director at Hoopla, the UK's first improv theatre school. Max believes that being good at improv can make you better at almost everything, and it’s particularly good for creative thinking. Max shares his insights on how improv fosters a more collaborative mindset and offers practical ways to enhance spontaneity. Claire and Max practice the famous improv exercise ‘Yes, and’ together explore practical strategies to improve brainstorming sessions, handle difficult team dynamics, and engage in successful creative collaborations. Whether you're looking to upskill your creative processes or simply want to unlock your innovative potential, this episode is packed with advice and inspiring stories.Here are the highlights:05:29 How structuring the creative process can help you to brainstorm.09:08 Collaboration in relaxed, open spaces can help you structure creative processes.13:40 Active listening builds trust in a phone-distracted world.21:48 People "learn by doing" and feedback is more effective than over-planning.25:56 Focus on really understanding a problem deeply before jumping to solutions.32:42 Why it's important to clarify your purpose and manage your expectations.35:40 Claire and Max practice the famous improv exercise ‘Yes, and’ to help build on your creative ideas.44:11 How to ask questions to broaden your perspective and generate ideas and solutions.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011.About Max DickinsMax is the Director of the UK’s first dedicated improv theatre and school, Hoopla! In his other life, he is the author of three books, most recently the best-selling Billy No Mates. He loves applying what he’s learned writing for the page - and performing on the stage - to the business world and has worked previously with Tyra Banks, Richard Branson and - less good, admittedly - the candidates on BBC1’s The Apprentice.Connect with Max: Website: https://www.maxdickins.com/LinkedIn: https://www.linkedin.com/in/max-dickins-improv/Connect with Claire:Website: https://nowgocreate.co.uk/Instagram:https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Connect with Max: Website: https://www.maxdickins.com/LinkedIn:
  • Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the series. The two Claires talk about everything from creative inspiration and where ideas come from, to the intricate neuroscience and psychology of creativity. They talk about Claire’s journey from PR to Creative Director to becoming a trainer, and the challenges along the way. In this series you'll be introduced to creative techniques, learn about overcoming creative blocks, and hear the personal highs and lows over three decades of a creative career.Here are the highlights:01:33 Let's demystify creativity, together.05:38 When Claire became Creative Director in charge of 120 people, she really started to explore how creativity is a skill that can be learned and honed, and not something you ‘have or have not’.08:35 Creativity involves many different elements including grit, determination, resilience, and imagination.11:03 Trust is essential for creativity and without it, teams will feel inhibited and collaboration is unlikely.14:06 How to embrace the creative process as an experiment that you can't fail.19:23 Why you need clarity in innovation processes.21:32 Creativity tools provide structure to support diverse thinking.25:53 Exploring creativity through mindset and neuroscience.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose aim is to democratise creativity and make it accessible to all.Claire worked as a PR agency Managing Director and Creative Director with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram:https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Email [email protected] by winteraudio.co.uk
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  • The Now Go Create Podcast is here!
    In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.The brand new Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with unleashing creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good.Each week, Claire will explore all things creative in business with actionable advice and practical tools that you can use right away. Plus, you'll get a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice.She’ll also be chatting with some of the smartest creative thinkers out there to get the inside scoop from award-winning songwriters, brand marketers, improv performers, and a neuroscientist, to name just a few, to find out what makes us creative and what we can learn. Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Make sure you tune in and follow the show to unleash your creative potential.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone is creative.Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 people around the world.About Now Go Create Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum calls a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour.Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day-to-day.Find out more about our creative thinking training courses at www.nowgocreate.co.ukConnect with ClaireEmail:[email protected]: www.nowgocreate.co.ukLinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/Instagram: https://www.instagram.com/nowgocreate/Buy Claire’s book In Your Creative Element...
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About Now Go Create

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few. In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again! Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential. Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science. Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day. Find out more about our creative thinking training courses at www.nowgocreate.co.uk Connect with Claire Email:[email protected] Website: www.nowgocreate.co.uk LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/ Instagram: https://www.instagram.com/nowgocreate/ Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB
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