Profitable Farmer

• # 168 - A Shout-Out to the Great Work of Agri-Entrepreneurs - The Wayne Perkinz Story

    Every great innovation starts with a question — Could this be done better?    For Wayne Perkins, that question came in a wool shed, with a busted back, and a view of shearing that hadn’t changed in a century. He wasn’t looking to build a business. He was looking to fix a problem.    And in true agri-entrepreneur fashion, what followed was part invention, part persistence — and one heck of a story.    In this episode, we shine a light on the doers. The tinkerers. The farm-based problem-solvers who aren’t waiting for permission — they’re out there building something better.    Wayne Perkins is the founder of Perkinz, and the creator of the CrutchMaster and ShearMaster — two breakthrough systems in sheep handling that have become a lifeline for farmers and shearers across Australia and New Zealand. Backed by a background in shearing and solid grounding in farming, Wayne's story is a raw and real account of what it takes to create, adapt, and endure.    We explore:  Why practical farmer feedback — not engineering perfection — led to breakthroughs  What it’s like to lead a growing business when the industry you serve is under pressure  And why innovation sometimes starts with a hunk of steel and the belief that things can be better  Wayne has been through the wringer — financially, physically, emotionally. And yet, through all of it, he’s held onto a simple, powerful vision: make shearing better. He is one of the most determined, self-made thinkers in our space — and someone who reminds us all that real progress often starts with having a go.  If you’re an agri-entrepreneur forging your own path, this episode is for you. And if you're looking to reduce the strain and sharpen the system on your own farm, check out the Perkinz CrutchMaster and ShearMaster at perkinz.com.au.  Wayne — thank you for showing us what it means to stay the course, solve the real problems, and lead with vision (and a bit of good Kiwi cheek).  Here’s to every farmer and agri-entrepreneur asking that same question: Could this be done better?    Keep building. Keep asking. And keep believing in better.    Sincerely,  Jeremy Hutchings & the Farm Owners Academy Team    P.S. If you’ve got a spark of something — an idea, a side project, a better way — the challenge is keeping it alive while everything else demands your time. That’s where our planner comes in. In just 10 minutes, it will help farm owners like you, get back in control and keep your good ideas moving forward. 👉 Click here to download your free planner  

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• # 167 - Enrolling the next generation - the MacArthur Family Story

  Succession isn’t just a plan on paper — it’s a living, breathing conversation about legacy, leadership, and what we’re really passing on. And when it’s done well, it can strengthen not just the business, but the family behind it.  This episode is a testament to that. Rob and Ainsley McArthur aren’t just managing a successful beef operation in central Queensland — they’re guiding a generational transition with intention, structure, and a whole lot of heart. Alongside their six children, they’ve created a culture of contribution, where ownership and responsibility are shared from the ground up. In this conversation, I am joined by the McArthur’s and their Platinum Mastermind coach Sam Pincott. Together we dive into the nuts and bolts of a family business that’s thriving because it’s been built on purpose and participation. Here’s what we explore:  How Rob and Ainsley stepped into leadership early and chose to rewrite the script on what succession could look like  Why they treat their kids as stakeholders — inviting them into planning, strategy, and even financial oversight from a young age  The real impact of strategic rhythm — from quarterly meetings to goal-setting retreats — in building trust and vision across generations  What it means to balance the “family business” with the “business of family” — and why both need attention  How FOA frameworks and lifelong learning have helped them shape a business that’s bigger than any one person  You’ll hear how their children have stepped up to run operations and organise camp drafts, and how strategic grazing lifted their carrying capacity from 1,500 to over 5,000 — all while staying true to their family-first values.  But more than anything, you’ll feel the deep pride and strength that comes from leading a family, not just a farm. To any family listening — whether you’re navigating succession, shaping strategy, or simply wondering how to get your kids more involved — this episode is full of gentle guidance, real-world tools, and hope. Rob, Ainsley — thank you for showing us what’s possible when you lead with vision and raise the next generation to do the same. Sincerely,  Jeremy Hutchings & the Farm Owners Academy Team    P.S. If this episode got you thinking about legacy, family alignment, or setting the next generation up well — and you know your finances could be more structured — the Cash Flow Optimiser course is a great first step. Designed for farming families, it offers practical tools to reduce stress, improve decision-making, and help you build a business that supports the future you’re all working toward. Take the step as a family — because the best legacies are built together.  Right now, it’s on sale for just $9 (save $188) — and you’ll get the exact forecasting tools, templates, and budgeting systems used by top-performing farm businesses. You can apply them in just a few hours and start taking control of your numbers — fast.  👉Click here to learn more about the short course   P.P.S. This is your FINAL chance to secure discounted tickets to our last TOP Producers 2-Day Workshop for the year!! Early bird tickets special closes TODAY at 7pm AEST – save a whopping $1,195 on tickets. Join us in person in June in Melbourne or online. If you have ever considered attending an event, don’t wait any longer. This is the exact event that has already changed the lives of hundreds of farming families across Australia and New Zealand Click here to secure your spot

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• # 166 - The TOP Producers Workshop: 10 Years In The Making

  Now and then, you get the chance to pause, look back, and really take stock. And when that moment rolls around, it can be quietly powerful.    That’s exactly what this episode is. A milestone. A moment. A celebration.    This year marks 10 years of Farm Owners Academy, and I wanted to sit down with two people who’ve been there from the start — FOA founder Greg Johnson and our CEO Sam Johnson — and reflect not just on where we’ve come from, but where we’re going.    In this one, we unpack the heart behind FOA, the thinking that shaped the Top Producers Program, and the impact it’s had on farming families across Australia and New Zealand.    But more than that, we talk about what truly sets top producers apart — and why, now more than ever, mindset, business acumen, and strategic focus are the critical tools for leading through uncertainty.    Because right now, volatility is the new normal.    Climate, markets, costs — they’re all shifting. And that means farming families need a stronger compass and clearer tools than ever before.    In this episode, we explore:  How FOA began, the purpose behind its creation, and the real-world gaps it was built to fill  The 9-step Top Producers Model — and how it’s helped thousands build more robust, profitable, and scalable farm businesses  How top producers use entrepreneurial thinking to stay ahead in uncertain times  The power of mindset — and how inner growth creates lasting, external transformation  Real-life examples of families who’ve doubled their scale, renegotiated better finance, and gained strategic clarity — all within months    So wherever you’re at — whether you’re in growth, in a rut, or somewhere in between — this episode is an invitation to step up, get clear, and take charge.    Our last Top Producers 2-Day Workshop for the year is happening June 23rd and 24th in Melbourne (or online if you can’t be there in person). And I can tell you, it’s two days that could completely change the trajectory of your business.    This is your chance to step out of the day-to-day and rebuild from the top down—with the same framework the top 20% of farmers are using to outperform, year after year.    We’ll walk you through how to transform your thinking, optimise your business model, and propel your farm forward—with clarity, purpose, and a clear plan in hand.    But here’s the truth: you’ve got to choose it.    Because the best businesses don’t happen by chance—they’re built by people who make time to grow, who lean in when it’s hard, and who say yes when most would sit back.    Get off the tools. Step out of the chaos. And create space to lead with purpose.  👉 Early bird tickets are available now — reserve your seat here!  Greg, Sam — thank you for the wisdom, leadership, and heart you’ve poured into this community.    And to every FOA member and listener — thank you for backing yourselves and walking this road with us.    Here’s to the next 10.    Jeremy Hutchings & the Farm Owners Academy Team 

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• # 165 - Tariffs, Turbulence & Tough Decisions: How Farmers and Investors Can Navigate Economic Uncertainty

  The markets are rattled. The headlines are loud. And for farmers trying to plan ahead, it’s starting to feel a bit like trying to build a fence in shifting sand. That’s exactly why, in this episode of Profitable Farmer, I’ve invited back our trusted investment specialist, Terry Tran from Freedom Trader - because when the world gets noisy, Terry brings sharp thinking and clear-eyed strategy.   At present, we’re diving deep into one of the biggest economic curveballs we've seen in years — the Trump-imposed US tariffs. This conversation is as timely as it is important. We explore: What this means for Australia & NZ, for agriculture, and for the way we make decisions in uncertain times What these tariffs actually are, and how they were calculated The ripple effects on global trade, inflation, interest rates — and yes, our ag exports. Where the risks lie… and where the opportunities might just be hiding in plain sight. Smart, proactive strategies to help you safeguard your business and potentially thrive on the other side of this storm. Terry doesn’t sugarcoat it — and that’s what makes this episode so valuable. He brings the data, the insight, and most of all, a calm, measured voice in the middle of all the noise.  Whether you’re feeling rattled, curious, or fired up to adapt and invest wisely, this one’s worth your time. Because when everyone else is panicking, the best in the game are positioning. If you're wondering how to navigate the months ahead and where to look for your next smart move — tune in. And a reminder that Terry is running an exclusive Freedom Trader Webinar for our community. It’s designed to help you get ahead of the headlines and build real financial resilience for your future. 👉 You can register for the webinar here Terry, thank you for your wisdom and generosity. And to all of you listening — keep leaning in, keep learning, and above all, keep taking care of yourselves and each other. The times may be uncertain, but your next step doesn’t have to be.   Just a quick note, this conversation is general in nature and reflects the personal opinions of our guest, Terry Tran. It does not constitute personal financial advice. So as always, take a moment to consider your own circumstances — and if needed, have a chat with a qualified advisor before making any big financial decisions.  Keep winning, everyone. Jeremy Hutchings & the Farm Owners Academy Team P.S. If this episode’s got you thinking more seriously about your finances — about how to protect what you’ve built and position yourself for what’s next, then we invite you to join us at the TOP Producers 2-day Workshop this June. It’s where strategy meets clarity. You’ll join hundreds of growth-minded farmers diving into what it really takes to build a financially strong, resilient, and scalable farm business. From managing volatility to creating consistent profits — this workshop is packed with the financial know-how and tools every modern farm needs. 👉 Early bird tickets are available now – reserve your seat here! P.P.S. Got 60 seconds? That’s all it takes to help us make this podcast even more powerful — and go in the draw to win a $100 gift card. What resonated with you today? What do you want more of? Your feedback helps us improve our episodes and deliver exactly what you need to grow, lead, and thrive. We’d love it if you could take a moment to reflect and share. Your feedback helps guide where we take this next — and keeps the conversation meaningful and focused on what really matters. Take the quick survey here!

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  35:42
• # 164 - Work Harder On Yourself Than You Do In Your Business

  Let’s be honest - running a farm can feel like a never-ending list of things to do. The sun comes up, and we’re off… chasing the day, solving problems, making it all happen. But here’s the question we’re leaning into on this episode: What if the biggest breakthrough for your business isn’t out there in the paddock… but in here, inside you?  At Farm Owners Academy, we’ve learned time and again that real transformation - the kind that sticks - starts with mindset. When farmers turn the focus inward and start doing the inner work, everything shifts. And this episode of Profitable Farmer is a powerful reflection of just that.  We’re unpacking the theme: “Work harder on yourself than you do on your business.” It's a simple idea, but it cuts deep. And it’s at the very heart of what made our recent Tune In, Deep Dive event so special. Over 500 farmers joined us to dive into the mindset, wellbeing, and emotional intelligence tools that don’t just improve your business - they change your life.  I’m joined by two people I respect deeply - Tracy Secombe, our Head of Wellbeing, and David Westbrook (Westy), one of our most loved coaches and a farmer through and through. Together, we get real about:  Why mindset matters - and how looking inward can unlock better relationships, stronger leadership, and a more fulfilling life.  Breaking old habits - especially the tough-it-out, stoic mentality so many of us were raised with.  Simple, practical tools that build self-awareness and keep you grounded, even on the hardest days.  Real stories of transformation - Westy shares his own journey - raw, honest, and incredibly powerful - from living on autopilot to becoming intentional and aligned in life and business.  If you’re ready to lead with clarity, step into your potential, and show up as your best self - on the farm, at home, and in life - this episode is for you.  Tracy and Westy, thank you for sharing your wisdom and experiences. To everyone listening - my hope is that something in this conversation stays with you, nudges you forward, and reminds you just how powerful you really are.  Keep winning everyone!    Jeremy Hutchings & the Farm Owners Academy Team 

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