Profitable Farmer

This week, Sam Johnsson hijacks the podcast while I’m off on a skiing holiday in Austria and he takes on a topic that might not sound flashy, but can quietly change everything in a farm business: building a strong financial system. 

 

Because for a lot of farm owners, the numbers are still something that sit in the background until they become a problem. 

 

And that’s a hard way to lead. 

 

When the books are behind, the reporting is patchy, or the numbers only come out at tax time, it leaves people making big decisions without a clear view of where the business is actually at. That creates stress, second-guessing, and a constant sense of being on the back foot. 

 

In this conversation, Sam is joined by Jayne Walsh, Tim Fowler, Renee Nicholls, and Bec Balfour to unpack what good financial management actually looks like in a real farm business. 

 

Between them, they bring lived experience from multi-generational farming operations, succession, enterprise management, and bookkeeping support for rural businesses. And what comes through clearly is this: strong financial systems are not just about compliance. They are about clarity, confidence, and better decisions. 

 

We explore the gap between “doing the books” and actually using your numbers to lead the business well. From clean data and simple chart-of-accounts structures, through to forecasting, enterprise analysis, cashflow visibility, and stronger conversations with banks, this is a practical discussion about getting out of reactive mode and into a much more proactive way of operating. 

 

Here’s what we uncover: 

Why weekly reconciliations and end-of-month processes create confidence in the numbers  

How forecasting helps you adjust as the season changes instead of reacting too late  

The value of enterprise-level reporting to understand what is and is not making money  

Why banks and lenders respond better when your numbers are current, clear, and well presented  

Practical first steps for farm businesses wanting to improve their financial systems this year 

 

If you’ve ever felt like the financial side of the business is heavier than it should be, this episode is a good reminder that you’re not bad at business, you just might not have the right system yet. 

 

Because the goal here is not to become an accountant. 

 

It’s to build enough visibility and rhythm around the numbers that you can lead with more confidence, make better decisions earlier, and stop carrying that constant uncertainty in your head. 

 

Bec Balfour from Rembiz Bookkeeping and Renee Nicholls from RN Business Consulting both work with rural businesses to bring more clarity, structure, and confidence to the numbers. You can reach Bec at rembiz.com.au or [email protected], and Renee at rnbusinessconsulting.com.au or [email protected]. 

 

Sam, Jayne, Tim, Renee, and Bec - thank you for a conversation that gets to the heart of what strong farm finance looks like. There’s real value in this one for any farm owner who wants to feel more in control of the business, rather than be overwhelmed by it. 

 

Keep winning, 
Jeremy Hutchings & the Farm Owners Academy Team

Selling the family farm can feel like the ultimate failure. For a lot of farming families, it can carry guilt, grief, and the sense that something precious has been lost.  

 

But Mike Stephens challenges that story head-on. 

 

Mike is the founder of Meridian Agriculture, one of Australia’s oldest and most  experienced agricultural consulting firms, and the author of Life After Farming. For decades, he has helped farming families navigate the people side of agriculture with practical support around succession, transition, and decision-making.  

 

He argues the real measure of “successful succession” is not whether the land stays in the family, but whether the outcome meets the needs of the whole family, passes the fairness test, and protects relationships. 

 

We explore why the “never sell” narrative adds pressure to families already carrying enough, how to get the right conversations on the table (early), and what it looks like when a family chooses a positive exit and thrives in the next chapter. 

 

Here’s what we uncover: 

Why selling the family farm is not a failure of succession 

Why fairness is the hard but necessary test, especially between farming and non-farming siblings 

The cost of staying in the game at all costs, including debt, pressure, and resentment 

How to approach succession conversations properly, starting with confidential one-on-one input before bringing key issues to the family table 

The power of starting early: it may be too early for a succession plan, but it’s never too early to plan for succession 

 

If your family is carrying the weight of succession conversations, this episode offers a clearer reference point for what good decision-making can look like. Not perfect. Not painless. But fair, practical, and grounded in what matters most. 

Mike, thank you for bringing such clarity and steadiness to one of the hardest conversations farming families ever face. Your perspective gives people permission to think more honestly about legacy, fairness, and what a good outcome really looks like. 

In your corner,   
Jeremy Hutchings & the Farm Owners Academy Team

As we step into 2026, there’s a lot of noise out there. 

 

Geopolitical tension. AI hype. Market highs. Media drama. 
 

And if you’re a farm owner trying to make steady, strategic decisions in the middle of a tight season… it can feel like one more thing to carry. 

 

In this episode, I sit down with my good mate Terry Tran, founder of Freedom Trader, to cut through the headlines and look at what the data is actually telling us. 

 

Because while the media sells emotion, markets move on numbers. 

 

And if you’re building off-farm wealth whether inside super, a managed fund, or direct equities, this matters. 

 

We uncover: 

What’s really driving the market surge (and why it’s not as broad as it looks) 

Why AI investment is inflating valuations across tech 

What Warren Buffett and other “smart money” investors are quietly doing 

What questions you should be asking your advisor or super fund 

And how to prepare so you’re not a spectator when opportunity returns 

 

If you’re looking for a clear, practical framework to assess markets, filter quality investments, and build an off-farm portfolio with confidence, join Terry’s exclusive FOA webinar on March 17th at 7:20pm AEDT. Register here. 

You can also learn more about Terry’s philosophy, real-money approach to risk management, and the Freedom Trader Blueprint program via his website here. 

Thank you Terry for your generosity, your clarity, and for continuing to equip farming families with the tools to invest with confidence and discipline. 

Yours in investing, 

Jeremy Hutchings & the Farm Owners Academy Team

What if the real constraint in your business isn’t effort, seasons, or skill, but the role you’re still stuck playing? 

 

For Ben and Kate, this question didn’t arrive neatly. It crept in over time. 

 

Their journey took them far from the farm first, through university, into investment banking in London, and straight into the pressure cooker of the GFC. Long hours. High stakes. A world where structure and accountability were non-negotiable. 

 

Choosing to come home to the family farm wasn’t about escaping work. It was about building something of their own. 

 

What they returned to was a third-generation Darling Downs farm growing irrigated silage for Wagyu feedlots. A good business, but one run largely from people’s heads, with no clear leadership role and a heavy reliance on who was on the ground each day. 

 

Here’s what we explore: 

What it really took to come home and spend years earning influence before having authority 

Why their succession took close to two years, and why slowing it down led to better decisions and stronger relationships 

The point where expanding pivots and working harder stopped delivering growth 

What changed once Ben stepped out of daily operations and into a full-time CEO role 

How simple rhythms now hold the business together, including weekly meetings, clear roles, and a 90-day operational focus 

 

If you know your business could handle more, but not the way it’s currently being run, this conversation will give you a clearer reference point for the next shift. 

 

Ben and Kate, thank you for sharing what leadership looks like when it’s intentional, well-timed, and anchored in long-term thinking. The clarity you’ve built into your roles, your team, and your systems is a benchmark for what’s possible when committed leaders give good decisions the space to compound. 

 

Cass, thank you for walking alongside Ben and Kate as their coach. The decisions, structure, and confidence reflected here show what’s possible when farm businesses are supported, not left to figure it out alone. 

Sincerely,  
 
Jeremy Hutchings & the Farm Owners Academy Team

There comes a moment in every farm business where the question isn’t how much more can we do, it’s what do we actually want to build? 

 

For Simon and Naomi Goode, that moment came after years of doing everything: cropping, hay, livestock, all while raising four kids and managing 3,200 hectares in Victoria’s eastern Wimmera. They weren’t in crisis. In fact, from the outside, they were flying. But inside, they were carrying too much. Too many moving parts. Too many long days. Not enough space to step back, lead strategically, or live the life they were working so hard to create. 

 

In this episode, their FOA Accountability Coach, Rick Morris sits down with Simon and Naomi to explore what it really looks like to evolve a fifth-generation family farm into a professionally run business without losing the heart of it. 

 

From completing full succession to stepping into defined leadership roles, they share what it took to: 

exit a legacy enterprise that no longer served them; 

restructure the business and move Naomi into the CEO seat; 

create a trusted “Core Four” advisory team to guide decisions; 

redefine success around clarity, family time, and aligned growth. 

 

You’ll hear Simon speak candidly about letting go of old work patterns, building a team he can trust, and learning to prioritise leadership over busyness. And Naomi with her background in public health and local government unpacks how she’s brought structure, financial discipline, and long-term planning into the heart of the business. 

 

If you’re running a solid farm but craving more alignment… if you’re stuck in the weeds but ready to step up and lead… or if you simply want to see what’s possible when a couple gets clear, strategic, and intentional, this episode is for you. 

 

Thank you Simon and Naomi for your candour, courage, and willingness to share the journey so generously. You are a brilliant example of what’s possible when structure meets heart, and business meets life. And Rick, thank you for being a steady guide and coach on their journey, and for holding this conversation with such care. 

 

Here’s to more farmers leading like this. 

 

Keep winning, 
 

Jeremy Hutchings & the Farm Owners Academy Team