Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

• Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Jacob Gee, Chief Financial Officer at Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC. They discuss how HVAC businesses can boost profits through extended warranties and reinsurance. Jacob and Wil explain how setting up a warranty company can help contractors keep more of the premium money and reduce risks. They also share how simple warranty plans improve customer trust and financial security, leading to steady business growth without extra complexity. This conversation focuses on using extended warranties and reinsurance to grow HVAC businesses. Jacob and Wil explain how setting up a warranty company helps contractors keep more money and lower risks. They share how simple warranty plans improve customer trust and financial stability. The talk emphasizes how clear goals and offering peace of mind can lead to steady growth and fewer complications in business. In this episode, here's what you can expect to learn:  How Extended Warranties and Reinsurance Help HVAC Businesses: Jacob and Wil explain how offering warranties can keep more money in contractors' hands and reduce risks. Why Simple Plans Lead to Success: Learn how simple warranty structures and clear goals can improve financial security and customer trust. Using Smart Strategies for Growth: Jacob and Wil share how focusing on warranties and reinsurance can help businesses grow without unnecessary complications. Improving Customer Satisfaction: Hear how offering warranties gives customers peace of mind and boosts their experience. Growing Through Strong Foundations: Understand why staying consistent with warranty programs and setting clear goals leads to long-term business growth. Timestamps ⏰ 00:00 - Episode Recap 02:33 - Meet Justin Riley and What UpFrog Does 04:41 - Market Trends: Soft Demand and Smart Advertising 07:06 - Why Timing and Lead Cycle Matter for Marketing 09:41 - Simple Installs vs. Complex Systems: What Sells Best 12:48 - Building a Better Booking System and Lead Follow-Up 16:08 - The Semper Fi Story: Scaling from $5K to $80M 19:48 - Lower Job Costs and Better Financing Options 23:40 - Challenges of Communicating Systems and Callbacks 28:35 - Selling the Service, Not Just the Equipment 30:40 - Focusing on Strengths to Grow Your Business 34:21 - When and Why to Invest in Branding 37:20 - Data-Driven Marketing: Tracking Every Dollar 40:36 - The Role of Grassroots and Social Media Content 49:10 - Justin on Balancing Business and Family Life 53:46 - New Tools Coming Soon for Small Contractors If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn:  Jacob Gee Gee Heating and Air Website:  Gee Heating and Air This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

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  1:09:41
• The Service Business Strategy to Hit $137M in Sales with No Branding or Fluff with Justin Riley

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of Service Business Mastery, hosts Tersh Blissett and Josh Crouch sit down with Justin Riley, President of UpFrog. They explore how UpFrog helps HVAC businesses grow through online pricing tools and smart ad strategies. Justin explains how tracking customer buying habits, improving follow-up, and simplifying installs can lead to better results. He also shares the value of using data for marketing decisions and why consistency is key to fast, reliable business growth. This talk covers key points like using online pricing, smart ad strategies, and consistent follow-up to grow HVAC businesses. Justin explains how tracking lead times, simplifying installs, and using real data helps boost sales. He shares why understanding customer behavior and focusing on proven methods leads to better results and steady business growth. In this episode, here's what you can expect to learn:  How UpFrog Helps HVAC Businesses Grow: Justin shares how UpFrog uses online pricing and smart ads to drive more sales and better leads. Why Timing and Simplicity Matter: Learn how knowing when customers are ready to buy and offering simple installs can improve results. Using Data to Make Smart Moves: Justin explains how tracking lead behavior and follow-up rates helps businesses grow smarter. Boosting Customer Experience: Hear how avoiding complex installs and focusing on clear communication keeps customers happy. Growing Through Consistency: See why staying consistent with lead handling and smart hiring leads to fast, reliable business growth. Timestamps ⏰ 00:00 - Episode Recap 02:33 - Meet Justin Riley and What UpFrog Does 04:41 - Market Trends: Soft Demand and Smart Advertising 07:06 - Why Timing and Lead Cycle Matter for Marketing 09:41 - Simple Installs vs. Complex Systems: What Sells Best 12:48 - Building a Better Booking System and Lead Follow-Up 16:08 - The Semper Fi Story: Scaling from $5K to $80M 19:48 - Lower Job Costs and Better Financing Options 23:40 - Challenges of Communicating Systems and Callbacks 28:35 - Selling the Service, Not Just the Equipment 30:40 - Focusing on Strengths to Grow Your Business 34:21 - When and Why to Invest in Branding 37:20 - Data-Driven Marketing: Tracking Every Dollar 40:36 - The Role of Grassroots and Social Media Content 49:10 - Justin on Balancing Business and Family Life 53:46 - New Tools Coming Soon for Small Contractors If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn:  Justin Riley UpFrog Website:  UpFrog This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

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  55:34
• How Entrepreneurs Fix Burnout & Libido Loss using Testosterone & Peptides - Dr Adam & Paul Bakhtiar

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte --------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this Service Business Mastery podcast episode, hosts Tersh Blissett and Josh Crouch chat with Dr. Adam Boender, the strategic implementor at QA, Regen Consultants,  and Paul Bakhtiar, the business strategist at Helios Consultants, about how business owners can feel better and live healthier. They talk about how hormone and peptide therapy can help with energy, focus, and weight. The guests explain how stress and age affect health, and why testing, good food, and simple routines can make a big difference in daily life. This talk covers key points like how hormones and peptides can boost energy, focus, and health. Dr. Adam and Paul explain how stress, age, and poor habits affect the body. They share why testing, good sleep, better food, and staying active help business owners feel better and live stronger lives. In this episode, here's what you can expect to learn:  Why Health Gets Ignored: How stress and busy lives lead business owners to feel tired and out of shape. How Hormone Help Works: Learn how simple tests and treatment can boost energy, mood, and focus. The Power of Peptides: Find out how peptides support recovery, sleep, and brain clarity. Making Smart Health Changes: Hear how eating better, moving more, and tracking progress can improve life. Living Strong at Any Age: See how balance and routine help you feel good and stay sharp long-term. Timestamps ⏰ 00:00:00 - Episode Recap 00:03:48 - Why Health Often Gets Ignored by Business Owners 00:06:48 - Meet Dr. Adam and Paul & Their Wellness Backgrounds 00:09:28 - Moving from Chiropractic to Full Health Optimization 00:11:16 - Breaking Down Peptides and What They Do 00:16:07 - Understanding Hormone Therapy and Its Benefits 00:20:43 - How Stress, Food, and Environment Affect Your Health 00:26:04 - Real Stories of Transformation and Better Living 00:32:14 - Injections vs. Pellets: What Works Best and Why 00:39:56 - Peptides for Sleep, Focus, and Mental Clarity 00:46:40 - Testing, Tracking, and Building Your Health Plan 00:55:26 - What Is the CEO Stack and Why It Matters 01:00:56 - Why Women’s Hormone Health Is Often Overlooked 01:02:25 -  Contact Info and Listener Discount Offer If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn:  Dr Adam Boender Paul Bakhtiar Helios Consultants Website:  Helios Consultants This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

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  1:06:12
• AI Call Tracking for Contractors to Maximize Marketing ROI with CallRail Tools – Nick Jascomb

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of service business master podcast, host Josh Crouch sits down with Nick Jascomb, Sales Manager at CallRail. They discuss how CallRail’s tools help businesses track calls, measure marketing performance, and improve lead follow-up. Nick shares how AI-powered insights quickly identify valuable leads and boost customer experience. He also talks about the importance of using data to make smarter marketing decisions and grow your business. This talk covers key points like using call tracking, understanding marketing data, and improving follow-up to boost business growth. Nick explains how AI insights help identify quality leads, track customer behavior, and make smarter marketing decisions. He shares why using data to measure success helps companies improve customer experience and grow their brand. In this episode, here's what you can expect to learn:  How CallRail Helps Businesses Grow: Nick explains how CallRail’s tools track calls and improve marketing performance. Why AI Insights Matter: Learn how AI-powered summaries help identify quality leads and boost follow-up. Making Data-Driven Decisions: Nick shares tips on using data to make smarter marketing choices. Improving Customer Experience: Hear why tracking call behavior helps businesses provide better service. Growing with Smart Tracking: See how tracking all marketing channels leads to stronger growth and better results. Timestamps ⏰ 00:00 - Recap of the Episode 02:44 - Meet Nick Jascomb and His Journey with CallRail 04:06 - How CallRail Helps Businesses Track Calls and Improve Marketing 07:24 - Using AI Insights to Identify Quality Leads 11:31 - Honhoiw Data Helps Make Smarter Marketing Decisions and Attributions 15:36 - Boost ROI with Call Tracking Across All Marketing Channels 19:33 - Using Data to Fine-Tune Marketing Strategies 22:54 - The Power of Tracking and Measuring Every Marketing Effort 24:23 - Why Data-Driven Decisions Lead to Stronger Business Growth 27:00 - How AI Can Speed Up Reporting and Insights 29:18 - Understanding Call Behavior to Improve Team Training 33:04 - Tracking Client Interactions: Unlock Success with Smart Marketing Data 36:16 - AI Search and Its Attributions in Call Tracking and Marketing 38:53 - Details about CallRail and Its Free Trial If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn:  Nick Jascomb CallRail Website:  CallRail This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

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  41:06
• Using TikTok to Attract Customers For HVAC and Plumbing Businesses with Jen McKee

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode, recorded live at EPIC 2025 in Orlando, hosts Tersh Blissett and Josh Crouch chat with Jen McKee, owner of Kee Hart Marketing and host of The Kee to Growth podcast. They explore how Jen’s early success with a plumbing client on TikTok led her to start her agency. She shares why simple videos and real storytelling help brands grow. Jen also talks about how testing content, using strong hooks, and staying real online can build trust and stronger businesses. This talk covers key points like using simple videos, understanding TikTok’s algorithm, and testing content to grow a strong brand. Jen shares why staying real, using good hooks, and focusing on storytelling help companies build trust and lasting success with their audience. In this episode, here's what you can expect to learn:  How One Client Changed Everything: Jen’s first plumbing client helped spark her journey into marketing for the trades. Simple Videos Win Big: Learn why natural, real videos perform better than polished, fancy ones. Mastering TikTok’s Algorithm: Jen shares tips on reaching the right audience with strong hooks and stories. Growing by Testing Content: Hear why trying different ideas helps find what works best online. Building Trust Through Real Content: See how staying true and consistent builds stronger brands. Timestamps ⏰ 00:00 - Recap of the Episode 03:26 - Meet Jen McKee and Her Social Media Journey 04:54 - How a Plumbing Client Led to a New Career 05:57 - Early Days on TikTok and Getting Results 07:15 - Why TikTok’s Algorithm Works Differently 10:15 - How Location Shapes Content and Markets, & Why Simple Videos Win 12:02 - Talking About TikTok Shop and Consumer Behavior 15:51 - Making Ads Feel Native to Boost Success 19:12 - Finding the Right Hooks for Great Videos 21:32 - Testing Content to Find Winners and Prioritizing Engagement Over Views 23:45 - Dealing with Trolls and Negative Comments 27:57 - Why Building a List is Key to Long-Term Success 34:57 - Tips for Batch Creating Content Like a Pro 41:13 - Smart Scheduling and Cross-Platform Engagement 45:45 - Mixing Personal and Business Posts for Stronger Brands 55:23 - Photo Management, AI Ideas, and How to Stay Organized If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References: LinkedIn:  Jen McKee Kee Hart Marketing Website:  Kee Hart Marketing The Kee to Growth Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Avoca.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

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