Why Most Influencers Will Fail | Anthony DeLuca on The Art of the Brand
In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal brands will outperform agencies, and the critical shifts every business owner and creator needs to understand right now.If you’re a marketer, creator, or business owner looking to stay ahead of the next evolution of branding and marketing — this is the episode you can’t afford to miss.
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1:12:19
How Hally Leadbetter Is Changing the Game in Sports Media
In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally opens up about how she’s building a modern media brand rooted in creativity, community, and unapologetic authenticity.
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59:21
From Augusta to AliExpress: What Golf, Luxury, and Space Travel Teach Us About Branding.
In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity, craftsmanship, and consumer trust. Finally, they break down the Blue Origin space launch—a PR stunt-turned-crisis—and why it flopped so hard online.Whether you're building a brand, leading a company, or just watching it all unfold, this episode is a playbook on what to protect, when to evolve, and how to build lasting brand equity in a chaotic digital era.
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1:27:29
Why Your Podcast Isn’t Making Money—And What To Do Instead
Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the real reason longform content still matters in 2025.You’ll learn:The hidden data on who actually makes money from podcastsHow to build a brand platform instead of chasing ad revenueWhy your opinions matter more than trying to please everyoneThe top content mistake that’s costing women influence and growthWhy controversy isn’t the enemy—it’s the strategyThis is the no-BS roadmap to using podcasting (or any longform content) to grow your influence, not just your downloads.
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13:49
How White Lotus Mastered Branding and Marketing Strategy
From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation builds obsession, and what every business needs to know about new platforms like WhatsApp and Snapchat. Plus, we call out the biggest marketing mistakes with our hilarious "Tariff List" you won’t want to miss. Subscribe for weekly breakdowns on branding, marketing, and how to actually stand out.
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.
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