The Beauty Sessions

Welcome to Season 2!In this episode, Sophie Blowfield goes inside Pamela Anderson's mindful beauty brand Sonsie with CEO Kailey Bradt—the chemical engineer turned founder turned leader driving the brand's most successful year yet. Kailey breaks down what it's really like working with Pamela, how they're building a plastic-negative brand without compromising performance, and why her product obsession is the secret weapon behind Sonsie's growth. From sustainability practices every brand should adopt to her biggest life hacks as a woman in business, this conversation reveals what happens when purpose-driven leadership meets serious formulation expertise. If you want the real story behind one of beauty's most authentic brands, this is it.I hope you enjoy!Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sonsie Skin on Instagram

Isan Elba is building something radically different in beauty. As founder of Beauty Access and Beauty Forward, she's created a scalable, tech-enabled system that turns the industry's excess of beauty PR packages into dignity for underserved communities. In this conversation, Isan shares how receiving 1-3 PR packages daily led her to build custom inventory technology, redistribute over 3,000 products to women in need and partner with major brands like MAC, Giorgio Armani Beauty, and Tarte Cosmetics to do so. From recently speaking at Harvard Business School to challenging beauty's most entrenched gifting practices, this is the unfiltered story of building purpose-driven impact and using AI and tech for good.I hope you enjoy!Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Isan Elba on⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠Follow Beauty Access on Instagram

Your founder story isn't just background information—it's one of the most powerful tools you have to build trust, attract press, and position yourself as a leader in the beauty and wellness industry.In this solo episode, Global Brand Builder, Sophie Blowfield breaks down exactly how to strategically tell your founder story in a way that actually drives results. She shares why most founders get this wrong, the framework she uses with her consulting clients to craft compelling founder narratives, and how to weave your story consistently across your content strategy.You'll learn:​Why your founder story is a strategic asset, not a one-time post​How to lead with the problem, not the product​The transformation arc that makes people connect with your journey​How to define your signature aesthetic and content pillars ​A practical framework you can implement immediatelyWhether you're just starting out or looking to elevate your existing brand founder story, this episode will change how you think about sharing your story.Work with Sophie Blowfield hereFollow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on LinkedIn

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Michelle Hu, founder and CEO of Étoile - the beauty accessories brand that's brought calm to the chaos of our beauty routines. What started as a chaotic morning in 2016 - getting ready in the dark with shocking lighting and constantly misplaced items - sparked the idea for a business that would transform how we organize and experience our beauty rituals.Michelle unpacks the scrappy early days of building from her bedroom with pixelated imagery and a living room converted into a warehouse, the moment she nearly ran out of cash and questioned if she'd make it, and the game-changing iPhone timelapse video that went viral and catapulted sales. Tune in to discover the strategic insights behind turning everyday beauty chaos into a multimillion-dollar solution, why scrappy content can outperform big-budget production, and how Michelle's approach to intimate, transformative beauty rituals is reshaping the accessories category.I hope you enjoy!Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Follow Étoile on⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

In this episode Sophie Blowfield sits down with Alex Goldney, founder of Née and Slope Siren, for a conversation about building modern luxury brands that solve real problems. After her own frustrating name-change experience following her wedding, Alex identified a major gap in the market and created Née - the elevated name-change brand that's become the go-to gift for modern brides. In the same year, she launched Slope Siren, a luxury women's skiwear label that merges high fashion with performance.In this episode, Alex shares her journey from corporate digital marketing to founding two successful brands simultaneously. Plus, all the beauty secrets, what it's like living between Miami and Paris, and the upcoming product launches that are set to expand the Née universe.I hope you enjoy!Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠Follow Alex Goldney on⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠Follow Née on ⁠⁠⁠⁠⁠Instagram⁠Follow Slope Siren on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠