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The Focus Group Podcast

The Bulwark
The Focus Group Podcast
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167 episodes

  • The Focus Group Podcast

    S6 Ep54: MAGA's Future is in Florida (with Will Sommer)

    15/08/2026 | 43 mins.
    The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about), there's a flamboyantly racist groyper with a wild personal life, and a more Ron DeSantis-aligned candidate struggling to catch on. False Flag author Will Sommer joins Sarah to talk about:

    The Florida governor's race

    The future of the 'America First' faction that Tucker Carlson is leading

    The growing dissatisfaction among rank-and-file Trump voters

    Bulwark LIVE: The GOOD FIGHT TOUR with Tim, Sarah, Sam and JVL is coming to the Southeast in October. Tickets go on sale August 21. Bulwark+ members get early access via our presale starting August 18. Watch your inbox for details. Head to TheBulwark.com/Events for details and to get your tickets.
    There are more tickets to see Sarah and JVL on September 8 in NYC! We are about to sell out the orchestra section—but we want to sell out the balcony, too. It’s a point of pride. Come hang with us. Tickets are here.
  • The Focus Group Podcast

    S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)

    08/08/2026 | 42 mins.
    After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group) suggests that that may not be enough to fend off a cadre of other challengers. Associated Press national politics reporter Meg Kinnard joins Sarah to discuss Lindsey Graham’s legacy among South Carolina Republicans, and the state’s unexpected (and fast) special election.
  • The Focus Group Podcast

    S6 Ep52: Jonathan Cohn: Pure Michigan Chaos

    01/08/2026 | 1h 3 mins.
    At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they like (and don't like) about each candidate. Jonathan Cohn, author of the newsletter The Breakdown and The Bulwark's resident Michigander, joins the show to discuss a primary that Sarah thinks has gone on for way too long.
    episode links:
    How Old-School Race Animus Could Shake Up the Michigan Senate Race
    Why Gretchen Whitmer’s Senate Endorsement Matters
    Why Mallory McMorrow’s Campaign Didn’t Survive
  • The Focus Group Podcast

    S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters

    25/07/2026 | 56 mins.
    In Pennsylvania, Gov. Josh Shapiro is on track for a pretty big win in November. And he can't do that without winning over a lot of former Trump voters, including the ones in our focus group. Cook Political Report editor in chief Amy Walter returns to the show to discuss how our Pennsylvania focus group felt about Shapiro, AND Sen. John Fetterman, and about the Trump administration. They also break down whether Democrats should be concerned about the generic ballot polling we're seeing right now.
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    show links

    Subscribe to the Cook Political Report!

    CPR’s PollTracker (Trump Approval Rating Aggregator)

    CPR’s “Find a Race” sorter

    CPR’s Battleground District Project
  • The Focus Group Podcast

    S6 Ep50: David French: Character Counts For Less

    18/07/2026 | 53 mins.
    American politics and politicians are decidedly lower-character than they used to be. So, how did we get here? And why have voters seemingly lowered their expectations?
    The New York Times’ David French joins the show to discuss Americans’ relationship with low-character politicians like Richard Nixon, Bill Clinton, and Donald Trump, and how our major political parties have handled candidates like Ken Paxton and Graham Platner in 2026.
    Show notes:
    David French: The Platner Trap
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About The Focus Group Podcast
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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