Back in 2011, Anna needed a topic for her masters thesis, and fell in love with the idea of crowdfunding. Her background was grants administration and she thought there must be a better way to fund things. She met a guy building the backend to a crowdfunding platform, and they joined forces to launch PledgeMe in 2012. Over the years, she’s funded PledgeMe in a variety of ways - personal investment, private rounds, equity crowdfunding, and organically through revenue. This episode will explore some of the ways she funded the funding platform PledgeMe (meta, we know).-- Kia ora and welcome everyone to THE FUNDING FILES, where we explore the highs, lows and cashflows of funding a business in Aotearoa New Zealand. Huge thanks to the founders for sharing their stories, to our board for inspiring us to make this pod, and to Rory Harnden for making our design and intro string.