The Measure Pod

• #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)

  Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF Watch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancements 00:12:55 - Competitive image editing software 00:16:03 - Google Translate's new features 00:18:40 - Future of language learning 00:22:39 - Attribution models in digital analytics 00:27:50 - Using MCPs in digital analytics 00:30:20 - MCP servers and LLM integration 00:35:14 - Browser testing with Playwright 00:38:34 - Automated e-commerce tracking implementation 00:40:54 - API call translation challenges 00:45:43 - Customising prompt templates in MCP 00:49:41 - AI functionality and governance balance 00:51:05 - User level access in analytics 00:54:25 - Authentication challenges in MCP 00:58:59 - Customised UI for analytics workflows 01:02:05 - Agent to agent workflows 01:06:51 - Future of chat interfaces in analytics 01:10:46 - AI outsourcing mundane tasks 01:12:40 - Data activation challenges in business ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) appeared first on Measurelab.

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• #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez)

  Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm Watch on YouTube - https://youtu.be/Bz4YYZCjT6g 00:00:00 Introduction 00:03:11 GPT-5 release predictions 00:06:15 Incremental updates in AI 00:10:14 AGI as a marketing label 00:14:41 Regulation catching up with AI 00:18:24 Google Cloud Marketing Analytics Partnership 00:20:07 Dataform's impact on data quality 00:25:39 First computer experience 00:27:52 AI coding and productivity challenges 00:31:24 Data collection challenges in analytics 00:34:18 Collaborative tracking in companies 00:40:45 Data anomaly detection capabilities 00:41:40 Reducing noise in analytics alerts 00:45:06 Innovators dilemma in analytics 00:50:01 Customer indifference to tracking issues 00:54:49 Data quality and business impact 00:56:03 Automation leads to more problems 00:59:40 Data quality in AI usage 01:02:30 AI in anomaly detection 01:08:00 Self-service in product interactions 01:09:14 Voice interfaces and attribution changes ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) appeared first on Measurelab.

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• #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow)

  Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe Watch on YouTube - https://youtu.be/Leb1rjtODGc 00:00:00 - Introduction 00:03:26 - Google Analytics and AI News 00:05:06 - ChatGPT Agent Tool and Pizza Ordering 00:07:06 - ChatGPT 5 Speculations 00:09:09 - Google Notebook LM and Video Generation 00:12:24 - Google AI Search in the UK 00:14:27 - Google's AI Strategy and Advertising 00:15:10 - ChatGPT Study Mode 00:16:12 - Introduction of Guest Roman Petrochenkov 00:18:00 - Roman's Background and Role at Carwow 00:20:03 - First Party Data Strategies 00:22:01 - Importance of First Party Data 00:25:35 - Collecting First Party Data 00:28:13 - Carwow's Progress with First Party Data 00:30:01 - Incentivizing Users to Share Data 00:32:10 - AI's Impact on Data Collection 00:35:06 - Technical Steps for First Party Data Strategy 00:38:21 - Challenges with User-Provided Data in GTM 00:39:37 - Direct Data Routing to Cloud Data Warehouse 00:41:07 - Implementing Enhanced Conversions 00:43:40 - Experience with Facebook CAPI 00:45:24 - Communicating Complex Data Strategies Internally ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) appeared first on Measurelab.

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• #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable)

  Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shifting left in data quality 00:28:19 Tools for data engagement 00:31:12 Data contracts as agreements 00:34:06 Power dynamics in data relationships 00:37:27 Data contracts for marketing analytics 00:41:28 Bridging tech language gaps 00:45:12 Adoption challenges in technology 00:50:17 Coordination and structure in data 00:54:10 AI's impact on software dependencies 00:58:14 Use cases for data contracts 01:00:09 Data contracts for business value 01:05:23 Use case-driven data strategy 01:08:08 Data contracts in software development 01:10:17 AI's role in data engineering 01:13:30 Predictions for the future ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Chad Sanderson from Gable.ai, a seasoned expert in the data space with a diverse background ranging from journalism to data science. Chad shares insights from his extensive career, which includes roles at large corporations like Subway, Oracle, and Microsoft, as well as at smaller startups. They discuss the concept of shifting left and how this approach aims to improve data quality, reduce costs, and accelerate data delivery by addressing issues earlier in the data lifecycle. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) appeared first on Measurelab.

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• #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)

  Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:23 - WhatsApp Introducing Advertising 00:11:13 - VO3 Video Model from Gemini 00:12:55 - AI-Generated Content and Deepfakes 00:14:29 - Webinar Announcement 00:15:23 - Introduction to Guest: Dennis from Stape.io 00:17:04 - Dennis' Background and Stape.io Overview 00:19:30 - Stape.io's Community Engagement 00:24:17 - Technical Requirements for Using Stape.io 00:27:09 - Scaling and Cost Management with Stape.io 00:30:10 - Seasonal Traffic and Server Scaling 00:31:26 - Server Infrastructure and Data Compliance 00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions 00:36:00 - Benefits of Server-Side GTM 00:40:43 - Ad Blockers and Data Collection 00:41:16 - Privacy and Data Control with Server-Side GTM 00:42:00 - Novel Use Cases for Server-Side GTM 00:44:34 - Who Should Not Use Server-Side GTM 00:47:21 - Data Quality Improvements with Server-Side GTM 00:48:16 - Justifying Server-Side GTM for Data Quality 00:49:38 - Open Source Tooling and Community Engagement 00:51:52 - Contribution to Google Tag Template Store ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) appeared first on Measurelab.

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