BigDeal

You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes.

Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts.

In this episode, you'll learn:

Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value

The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start

Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down

Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone

The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing

Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first.
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(00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client
(00:00:40) The Chris Do Move: How to Ask for What You're Worth Without Being Delusional
(00:02:48) With or Without You Energy: The Mindset That Changes Every Deal
(00:07:01) Charging More Is More Ethical Than Charging Less
(00:08:53) The Pricing Game: Price Bracketing, Anchoring, and Never Justifying Your Number
(00:12:50) How to Find Out What Clients Really Have: The Budget Excavation Method
(00:17:01) The Manipulation Behind Luxury Goods: Stories, Scarcity, and Status
(00:22:48) Money Is a Construct: The $800 Day Rate Story and Playing the Game
(00:25:05) From Vietnam to Mercedes: Writing Your New Self-Story Through Mastery
(00:27:16) What Is Brand and Why Does It Matter More Than Marketing
(00:31:13) Don't Try to Be Better, Be Different: The Sea of Sameness Problem
(00:32:25) The Imogene and Willie Test: What Story Are You Telling Yourself
(00:35:18) Fake It Till You Make It or Believe It Till You Achieve It
(00:37:41) You Don't Have a Marketing Problem, You Have a Positioning Problem
(00:42:03) The Three Monsters: Perfection, Advice, and People Pleasing
(00:49:15) Visualizing Success: Designers Are Futurists Who Imagine the Optimal Path
(00:54:52) Passion Follows Mastery: The YouTube Origin Story
(00:59:25) The Rich Owner Versus Poor Owner Mindset: Business Archetypes and Self-Sabotage
(01:05:54) I'm My Own Number One Fan: Loving Yourself and Handling Trolls
(01:09:37) Infusing Soul Into Your Brand: Flip the Cliché and Build Your World

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You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through.

This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it.

In this episode, you'll learn:

Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself

Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either

How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed

The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real

Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying

Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding.
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(00:00:00) Introduction: The 30-Year Truth About What Actually Matters
(00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift
(00:02:17) Heartbreak and the Decision to Choose Yourself
(00:02:50) The Grit Factor: God Gives You What You Can Handle
(00:03:13) Cut Them Out: Losers Don't Like Winners
(00:04:34) Work Harder Than a Crackhead: The Obsession Test
(00:05:50) Get in Rooms Where You're the Dumbest: The 100 Million Dollar Lesson
(00:07:03) Your Light Shines on Someone Else's Darkness: Setting Boundaries
(00:08:18) Do Not Be Afraid: Faith, Flow, and Killing the Mosquitoes
(00:09:58) Winners Love Pressure: The Mexico City Story and Game Time Mentality
(00:12:32) Regret Is Greater Than Failure: The CEO Who Almost Lost Everything

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What if everything you think you know about success is wrong? What if the biggest risks aren't reckless, they're required? And what if the person everyone loves to hate is actually the one we should all be studying?

Eric Jorgenson spent five years studying Elon Musk and distilled everything into his new book, The Book of Elon. He's the bestselling author of The Almanack of Naval Ravikant and has built a career decoding how the world's most effective people think, operate, and win. In this episode, we break down the exact frameworks Elon uses to build companies that rewrite entire industries, why he takes insane risks that would bankrupt most people, and how his relentless focus on speed, truth, and deletion makes him the most leveraged human alive.

In this episode, you'll learn:


Why Elon split his last $30 million between SpaceX and Tesla when everyone told him to pick one, and how that decision proved he's mission driven, not money driven


The five step algorithm: question requirements, delete, simplify, accelerate, automate, and why doing them out of order wastes millions


The idiot index: how to identify parts or processes where you're paying 100x more than the raw materials cost and why aerospace was a thousand to one before SpaceX


Why Elon fires fast, moves into factories during production hell, and demands hourly updates on bottlenecks, and how that hardcore culture filters for missionaries


Why demos beat PowerPoints every time and how showing physical progress collapses communication gaps and accelerates decisions

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(00:00:00) Introduction: The Risk-Seeking Mission-Driven Mindset of Elon Musk
(00:01:42) The 2008 Story: When Elon Split His Last 30 Million Between Two Dying Companies
(00:05:40) Feel the Fear and Do It Anyway: How Elon Pushes Through Obstacles
(00:06:57) Why Elon Is Polarizing: Politics, Billionaires, and the Nerd Who Became Controversial
(00:08:33) The Bottleneck Formula: Working on the Right Thing at the Right Time Right Now
(00:09:31) Production Hell and Sauron Focus: The Model 3 Story
(00:19:11) Hardcore Purpose: The Rage Demon, Torture, and Being Wired for War
(00:31:25) The Path to Billionaire Icon: Focus Intensely on What Nobody Else Can Do
(00:33:31) Never Burn Bridges: The PayPal Mafia and Founders Fund Investment
(00:36:51) The Idiot Index: Why Your Parts Cost 100 Times More Than They Should
(00:42:37) Speed Is the Ultimate Advantage: Rejecting the Fast-Cheap-Good Trilema
(00:47:57) Empathy at the Mission Level, Not the Individual: The Firing Philosophy
(00:53:29) Show Don't Tell: Demos Over Decks and the Power of Physical Progress
(01:01:06) The Algorithm: Question, Delete, Simplify, Accelerate, Automate
(01:06:44) The One Sentence Onboarding: Be So Good They Talk About You at Dinner
(01:11:21) Is Elon Happy? The Storm in His Head and What We Can Learn

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The best investors in the world aren't gambling. They're copying. They're patient. And they're finding asymmetric bets where the downside is capped and the upside is unlimited.Mohnish Pabrai is a legendary investor who turned $1 million into $14 million in five years by openly copying Warren Buffett's playbook, and now manages $1.4 billion using the exact same principles that built Berkshire Hathaway. No secret formulas. No complex algorithms. Just discipline, patience, and the willingness to look for weird things that make no sense.In this episode, you'll learn:* Why you don't need original ideas to make money and how shameless cloning beats innovation every time* The 10 bet rule: why concentrating your investments in a few great businesses outperforms diversification by 10x* Why selling too early is the biggest mistake investors make* The downside protection framework: how to structure bets where you can't lose more than 10% but could gain 100x* Why most people fail at investing because they chase what's popular instead of looking for anomalies that make no sense

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(00:00:00) Introduction: Never Sell Your Winners Too Early
(00:00:34) The Laws of Investing: Why Buffett Wrote the Physics of Money
(00:01:04) Spend Less Than You Earn: The Nonlinear Power of Compounding
(00:02:02) The 168 Hour Week: Don't Quit Your Job, Build Your Side Venture
(00:03:46) Entrepreneurs Don't Take Risk: The Upside Without Downside Framework
(00:08:12) Selling Skills and Unique Value Propositions: The Only Two Things That Matter
(00:09:58) Shameless Cloning: Why Original Ideas Are Overrated
(00:15:43) The 650K Lunch: How Warren Buffett Led to a Friendship with Charlie Munger
(00:18:12) From One Million to Fourteen Million in Five Years: The Buffett Approach in Action
(00:23:51) If Wealth Is Lost, Nothing Is Lost: Surviving 2008 and the Character Test
(00:26:08) Finding 100-Bagger Investments: The Turkish Company That Went 100X
(00:27:11) When to Sell: Only When It's Egregiously Overpriced
(00:29:59) Looking for Anomalies: The Mental Model for Total No-Brainers
(00:31:57) The Level 3 Communications Bet: Tripling Money on Fixed Income
(00:36:31) Pokemon Cards and Rembrandts: Understanding Asset Classes and Circular Competence
(00:41:30) The Truth Framework: Why Lying Weakens You and Honesty Creates Strength
(00:47:26) Screening CEOs: The Competitor Question That Reveals Everything
(00:49:35) A Day in the Life: Managing 1.4 Billion with Four People
(00:52:57) Warren's Pinball Business: The Blueprint for Finding Great Business Models
(00:55:58) Ambitious But Lazy: The Filter for Two-by-Four Business Opportunities

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As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal

You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale.

In this episode, you'll learn:


The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list


Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity


The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson


How to anchor the conversation around consequence, not cost, so price becomes irrelevant


The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close


Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path


The premium close that gives control back to the buyer and makes them feel smart for saying yes

Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.

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(00:00:00) Introduction: Why Rich People Don't Care About Your Price
(00:01:02) The Four Currencies Rich Buyers Protect With Their Lives
(00:03:59) The Ego Framework: Earn, Gap, Outcome
(00:06:30) Stop Describing, Start Diagnosing: The Authority Shift
(00:12:54) The Three Types of Rich Buyers and How to Close Each One
(00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step
(00:19:42) Say the Number and Shut Up: The Silence After Price
(00:23:01) The Three-Piece Follow-Up: Point, Proof, Path
(00:26:23) The Prize Is Trust, Not Money: Building Referral Engines
(00:26:57) Clear Over Cheap: Selling Like an Operator

___________

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📸 Instagram: https://www.instagram.com/bigdeal.podcast

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🎥 YouTube: https://www.youtube.com/@codiesanchezct

📸 Instagram: https://www.instagram.com/codiesanchez

📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO

🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID

📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp

📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN

🏠 Resibrands: https://resibrands.com/

💰 CT Capital: https://contrarianthinking.biz/4eRyGOk

🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
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