Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based on...
Offer Suite Magic: The Three Offers For Growing to A Million Dollars Without Stress, Complexity or Burn Out
Your offer suite is the beating heart of your business. Without it, you don’t have a business. In this episode, I will show you how to map out an offer suite with one flagship offer as the crown jewel. You'll discover why small (and might is best) and the ONLY three offers you need to hit a million dollars (plus, how to structure to reach your time and money goals. I cover: Why a simple offer suite is the key to a lifestyle business that prioritises balances; The only three offers you need, which order to create them in and the job each does; How to map a profitable offer suite. Episode Show Notes:00:00 The importance of an offer suite00:37 Creating a high-converting offer suite01:48 The case for a simple, streamlined offer suite12:26 First offer: Flagship offer16:10 Second offer: Entry offer21:33 Third offer: Anchor offer25:22 Mapping out your offer suite34:04 Conclusion and next steps———Recommended next episode: → Ep 252: How to Create an Irresistible, “Hell Yes” Online Course, Coaching or Membership Offer (Inspired by 2am Flights and Toddler Meltdowns)Links Mentioned: → Get Create and Validate for 60% off to create your first or next irresistible online course in the next 12-weeks→ 66% off Dream & Design where you can design (or re-design) a wildly aligned, time leveraged expertise-based business model that feels just right for youWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
--------
35:40
[Podcast Best Of] 💸 Money: How I Make It, Manage It and Grow It to Make Work Optional
In this week's podcast, we'll be revisiting through our Podcast Best Of series on how we make, manage and grow money in order to make work optional.Active income is never passive. Work is work.But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game.These days, I am passionate about sharing that message with others. Even moreso in this online business world, where we have the capacity to build high profit margin businesses.And, where a little know how on what to DO with that income is life-changing. And so, in this throwback episode, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income. ———Recommended next episode: → ❤️🔥😍 Sexy Budgeting, Finances and PROFIT for Online Business OwnersWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
--------
50:25
Behind the Fold: Finding Balance and Alignment in Motherhood
Let's talk about finding alignment and balance in new motherhood, especially when your traditional business model and success no longer serves the life you want to create.In this podcast episode, I share my experience with running a business and raising 2 young kids, finding myself again and building a business that truly lights me up.This is an interview that first aired on Rachelle Saevils 'Behind the Fold' podcast, where she shares interviews breaking down the real and raw BTS of motherhood and business. We discussed: • 5:38 - My business growth, fears and preparation during and after my first pregnancy.• 12:57 - The time in between my first and second child of feeling unaligned and conflicted, that caused me to rethink my whole business model.• 20:00 - The experience and struggles of having my partner become the primary care giver while I continued working.• 23:30 - How my motherhood identity and mindset changed from one birth to the next.• 26:15 - Learning about the power of self care, slowing down and being okay with extended timelines when it comes to goals.• 34:00 - Focusing on what matters most to you, even if it means a revenue dip in your business for a season.I hope this episode encourages you to seek balance among all the areas you may be juggling in whatever that might look like for you- give yourself some grace. If you love this episode, definitely check out Rachelles podcast, Behind the Fold.———Recommended next episode: → I'll be doing a motherhood and business Q+A podcast episode soon. Have a question for it? DM me on Instagram here: @steviedillon_Links Mentioned: → Behind the Fold Podcast on Spotify→ Behind the Fold Podcast on Apple PodcastsWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
--------
43:14
Pay Me Attention: How to Grow, Fast.
Ahhhh, attention (aka traffic, aka your ‘top of funnel’ in marketing speak). The darling of the Internet!Understandably so, it’s the tip of the proverbial Internet iceberg and the ONLY thing that’s visible when we’re scrolling online. And for that reason, we’re obsessed with it and start to think that the ultimate success of our online businesses lives and dies by it. And whilst it’s true that it matters, it’s just one piece of the marketing funnel pie. Let’s talk all things top of funnel – aka traffic, aka the darling of the Internet – and answer some of the biggest questions.[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/Episode Shownotes00:00 Introduction: Capturing attention and growing your audience00:29 Understanding the marketing funnel01:13 Five hot tips: Top of funnel strategies01:25 Tip 1: Top of funnel comes last05:11 Tip 2: Clarify your business model09:50 Tip 3: Build your email list16:20 Tip 4: Message market fit21:33 Tip 5: Getting attention40:58 Conclusion and summary———Recommended next episode: → Ep 270: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here's What to Do About It)Links Mentioned: → Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.→ Click Power Podcast EpisodeWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
--------
44:46
Are Funnels Dead? No, But Things Are MESSY Right Now (Here's What to Do About It)
Recently, Google embarked on a mission to answer one question: ‘How do consumers decide what they want to buy and who they want to buy it from?’The answer was.. squiggly, the say the least. To stand out and sell in 2025, you’re not just ‘one funnel away’ anymore. Instead, it’s essential to build an ecosystem of touchpoints to satisfy the savvy, skeptical buyers that you’re the real deal. The 'middle of funnel' is more important (and squiggly) than ever, and to stand out and sell? Yours needs to be robust. The test is this — if someone found you right now, would they have 7-9 hours of touchpoint available with you to binge on demand? If not, you need today's episode. And if you do, you still need it - because there's four other tests I share, too. Episode Show Notes:00:00 The changing landscape of marketing00:14 The middle of funnel squig02:25 Reasons why the landscape has changed02:26 Reason one: Trust desert03:30 Reason two: A more discerning market04:33 Reason three: Savvier research abilities05:41 Five tips for standing out08:18 One: Build a strong brand14:34 Two: Establish a middle of funnel trigger18:41 Three: Automate your middle of funnel ecosystem25:35 Four: Create long form content32:56 Five: Inject authority markers[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/———Recommended next episode: → [Last week's episode]: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.Links Mentioned: → Don't Build Businesses! Build Projects! Part 1/5: The multi-passionate personal brand-based founders guide to a business that prints cash, serves well and sets you free→ Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!Over one million downloads, subscribe and tune in to new episodes every week.
New Zealand