Online Business is Changing: How I'm Adapting My Content Strategy to Keep Up
nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.Social Media — invest in your performing content to get more engagementEmail Marketing — start nurturing your email listRole of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platformIn this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.Episode Shownotes:00:00 Changes in the online business industry01:22 Traditional attention channels03:10 Evaluating channel effectiveness06:39 Shifts in social engagement18:43 Revamping email strategies26:24 The Role of podcasting34:26 Conclusion and next steps ———Recommended next episode: → Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)→ Ep 272: Pay Me Attention: How to Grow, Fast.Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool
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36:39
Life Update: Seasons, Adjusting to Life as Primary Parent, Domino Habits and Getting My Spark Back
I haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.And if you haven't, then this is the episode that you didn't even know that you wanted!Episode Shownotes:00:00 Introduction and where I've been00:52 The concept of seasons in business05:16 Rediscovering myself: music and reading07:35 The power of domino habits13:27 Balancing business and parenthood17:13 Clarifying my mission and future goals24:02 Conclusion and final thoughts———Recommended next episode: → Ep 250: I’ve Worked 5 Hours a Week Since March. Here’s How.Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool
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27:33
Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business
Read this series on Substack: https://lifestylebusinessschool.substack.com/For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!Getting this right from the outset is like sprinkling magic fairy dust on your business.Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.It also makes everything you do to try to get attention after that point about fifty million times easier.In this episode, we walk through exactly how to do it: 00:00 Introduction to talkaboutable edge00:18 Recap of previous episodes00:50 Defining talkaboutable edge03:55 Examples of talkaboutable edge08:30 Steps to create a talkaboutable edge10:03 Developing thought leadership16:01 Creating a mission-based business17:49 Crafting a unique concept22:07 Infusing your concept into your business28:30 Conclusion and next steps ——— Recommended next episode: → Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276→ Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277→ Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278→ Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279 Links Mentioned: → Read this series on Substack: https://lifestylebusinessschool.substack.com/Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool
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31:56
‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell
Welcome to Part Three of our five-part series on setting up your personal brand for success! In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.You can view Part One and Part Two of this series here, and subscribe to the podcast to be notified when the next part is released.Ready to turn your niche into a powerhouse brand? Let's dive in!Episode Shownotes00:00 Introduction: The importance of positioning01:09 My journey: From corporate job to social media manager02:55 The turning point: Bali and beyond04:08 The biggest mistake: No niche, no market05:55 The power of positioning10:05 Understanding the customer journey14:09 Steps to effective positioning16:12 Choosing the right market21:42 Conclusion: position well to sell22:48 Next steps and further learningRecommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!→ Part Two in the Series: Three Layers Deep: All Aboard the Niche TrainLinks Mentioned: → '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on SubstackWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool
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23:18
Three Layers Deep: All Aboard the Niche Train
To stand out and sell — always, but especially in 2025 — you’ve gotta niche.Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!Episode Shownotes:00:00 The importance of niching01:25 Common mistakes in niching03:06 Stages of business development09:17 The need for a niche in a crowded market12:31 Three-step process to effective niching13:04 Step 1: Choosing a profitable market17:05 Step 2: Going one layer deeper18:14 Step 3: Niching by vehicle25:29 Conclusion and next steps———Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!Links Mentioned: → 'Three Layers Deep! All Aboard the Niche Train' - Read this article on SubstackWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!Over one million downloads, subscribe and tune in to new episodes every week.
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