Erin gets back to business in this episode of The Work, covering one of her favourite topics: the importance of customer centric behaviour. From breaking down what has made cult brand Glossier such a success to the habits of customer driven businesses and brands, here, Erin schools us on how to make your customer royalty. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-work6/message

Erin loves getting dressed each day, but styling an activewear look isn’t exactly her jam. So when an Instagram poll revealed that her followers were quite fond of donning an activewear look all day, she thought she’d embrace it too.  Here, Erin walks us through how to look and feel good in your leggings all day long, while providing some dressing tips and tricks along the way.  Work It is a video podcast. Watch the video on Spotify now. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-work6/message

Super yachts, a Monaco apartment and a burgeoning business: it doesn’t sound bad for a girl from the middle class Melbourne suburbs, but when Erin became a millionaire, she felt like a caricature of herself.  Here, she reflects on feeling terrible when she was flying high on paper (and IRL, in business class) and why we’re so uncomfortable talking about money. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-work6/message

If there was ever a fashion piece that women tended to splurge on, it might just be the forever bag. From the iconic bags and the icons who carried them to what to look for in a black bag, here, Erin reflects on some of fashion’s best moments and shares her favourite ‘It’ Bags.  Work It is a video podcast. Watch the video on Spotify now. Looking for some budget friendly options in line with Erin’s style, structure and fabric recommendations? Here’s our round up: Zara Mini Crossbody Bag Zara Faux Patent Shoulder Bag Anthropologie Faux Leather Tote Bag Topshop Talia Quilted Tote ASOS Slouchy Black Tote Brie Leon Antonia Bag MNZ Khaki Lara Tote Amomento Brown Knotted Bag --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-work6/message

We know that in today’s saturated social media market, building a following is about more than a beautifully curated feed. It’s about engagement, building relationships and believing in your brand.  So, are we witnessing the death of the influencer? And how do brands know which influencers to work with to achieve the most meaningful results? Along with sharing her very New York moment meeting Sarah Jessica Parker, Erin unpacks all this and then some in this week’s episode of The Work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-work6/message