is wine missing the mark? Does wine producers and their governing bodies need to reassess how the market themselves to drinkers? Does there need to be a shift in mindset?
How hard is it to market wine?
04/03/2026 | 24 mins.
the messages conveyed with packaging makes a huge difference in the way wine or anything is and feel a lot of wine companies in NZ get caught not know how to position themselves. Also they miss the mark in knowing what the consumer is looking for sometimes.
Remembering Peter Taylor: Mr. Scenic Cellars
24/02/2026 | 45 mins.
An episode dedicated to the legacy left by Peter Taylor. A huge thank you to Emma Jenkins MW, Tony Bish, Daniel Kemp and Ian Isaac’s.
Rose, spice and everything nice. A story of Gewürztraminer
17/02/2026 | 23 mins.
The most misunderstood of grapes. We take a look at this most intoxicating wine style, as always from a Kiwi prospective.
Wine Blasts wines of the year 2026
10/02/2026 | 25 mins.
this week i give my take on the Wine Blasts podcasts NZ wines of the year