From vanity metrics to conversion-based content goals
Are you still chasing vanity metrics like follower counts and likes, hoping they’ll magically grow your business? I’ve been there — and I can tell you, it doesn’t work.In this episode of Wildly Successful, I share how I shifted from setting vague, feel-good goals to building conversion-based content goals that actually move the needle. You’ll learn how to:Stop measuring success by followers and start tracking what matters.Reverse-engineer your content goals based on leads, calls, or sales.Use your own conversion data to set goals that are realistic yet stretchy.If you’re a founder or small business owner tired of posting without results, this episode will show you exactly how to set goals that give your content direction and fuel your business growth.Connect with me on Instagram: @collab.teamsVisit the website: https://collabteams.com.au/Ready to chat? Book a discovery callIf you loved this episode, please subscribe and leave a review. It helps more founders like you discover how to build content strategies that actually work.
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What is a content strategy?
Are you a service-based business owner struggling to stay consistent with your content?In this episode of Wildly Successful, I break down what a content strategy really is, and why it’s the secret to reaching your marketing goals and growing your service-based business.You will learn how to create a simple, actionable plan to take you from where you are now to where you want to be, without the overwhelm.I share my own experience with podcasting, the gaps I discovered in my strategy, and how I went from staring at a blank page to mapping out nearly two years of content ideas.In this episode, we cover:What “strategy” actually means for your businessWhy a content strategy is essential for your marketingThe key elements to include in your content strategyIf you want to grow your service-based business, stop guessing what to post, and build a content plan that actually gets results, this episode is for you.Connect with me on Instagram @collab.teams.
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Lessons I didn't know I needed: Part two
In this episode of Wildly Successful, I share three powerful business lessons inspired by a retreat in Bali. From embracing the unknown to owning your preferences and recognising your magic, this episode is filled with reflections and reminders every founder needs.Let me know if you resonate with these lessons. Connect with me on Instagram, my handle is @colla.teams
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3 unexpected business lessons from Bali
In this solo episode of Wildly Successful, I’m sharing three unexpected business lessons that surfaced during my time at a retreat in Bali. From messaging that actually stands out, to marketing that serves your future self, and redefining what quality really means, this episode is full of honest reflections you might just see yourself in.Whether you’re a coach, consultant, or service provider building your brand online, I hope these lessons help you pause, reflect, and move forward with more clarity and intention.In this episode, I share:Why your content might be too “vanilla” to convert The quiet power of doing something today your future self will thank you forA new way to define and measure “quality” in your content and offersIf this episode resonates, let me know! Message me on Instagram at @collab.teams or leave a review , and tell me if you’re keen for part two.Px
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The break I didn’t choose (but clearly needed)
In this episode, I’m sharing what led to a forced two-week break from my business, and why burnout doesn’t always show up the way you expect.After experiencing intense physical symptoms, I was reminded just how important nervous system regulation, white space, and true rest are for founders.Inside this episode:• What burnout looked like for me as a founder• Five powerful reflection prompts to help you resetI would love to know your thoughts on this episode.Connect with me on Instagram: @colla.teams
Welcome to Wildly Successful! If you’re a service-based business owner, coach, or creative craving real conversations and actionable advice about what it actually takes to build a wildly successful business, then you’re in the right place.
I’m Petra Coulson, your host. I'm a mum of two, business owner, and obsessed with all things systems, marketing, and mindset.
Each Monday morning, join me for honest chats, practical insights, and unfiltered stories from behind the scenes of growing a business you truly love!
Connect with me on Instagram @collab.teams
New Zealand