Build Your Tribe | Grow Your Business with Social Media

In today’s episode, Brock Johnson shares what he learned from making 3,238 Reels: educational content is dead, and entertainment needs to be the focus. That doesn’t mean dancing, aesthetics, flexing, trends, or silly stunts. It means retention is king. He starts with skip rate, the first step in retention. When people swipe away immediately, the first-frame visual was usually off-putting, uninteresting, or read as a scam, which mostly happens on normal Reels rather than trial Reels. He goes through the first-frame checklist: does the visual relate to the topic, is it plain and obvious, did you follow the rule of 3, is it HD, is it bright but not too bright, and is there an unexpected element.

From there, Brock breaks down the other places retention falls apart: a bad hook or uninteresting topic, a video that feels redundant or gives people the “I got it” effect, and a good video with a bad ending, usually an outro, a CTA, or a recap. He covers how to open loops, how to add secondary hooks right where people drop, and other ways to keep people watching longer, plus the questions he asks when he sees a drop-off. The goal is a 50% retention rate or higher. Hit that, and the video naturally earns a high engagement rate and lands above average or even great.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today’s episode, Brock Johnson sits down with Steve from CrossThread Garage to talk about what it takes to stop being a creator and start being a founder. They get into how he made that transition, what changed in how he thinks about his work, and why building something you own is a different game than making content for an audience.

Steve also walks Brock through his process of building an app for brand partnerships, from the problem he wanted to solve to how he approached building it. If you’re a creator trying to turn your audience into a real business, this conversation covers the mindset shift and the practical steps behind it.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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🔥 Learn More About Steve!

STAKD - https://stakdapp.com Use Code BROCK50

YouTube

@XTHREADGARAGE - https://www.youtube.com/@Xthreadgarage/videos

@TheCrossthreadWay - https://www.youtube.com/@TheCrossthreadWay/videos

Instagram

@XTHREADGARAGE - https://www.instagram.com/xthreadgarage/?hl=en

@TheCrossthreadWay - https://www.instagram.com/thecrossthreadway/

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I Got 1 Million Followers on Instagram - Here's How

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today’s episode, Brock Johnson is breaking down the plan he used to reach 1 million followers on Instagram. It starts with posting three kinds of content: shareworthy posts built with my SHARE checklist (Simple, strong Hook, Authentic, Relatable, Entertaining), posts with DM automation, and more carousels, since they beat Reels on engagement and far fewer people post them. Every week, the DM automation posts promote four things: my personal email list (the R.E.P.O.R.T.), the business email list through a freebie, the $7 two-week trial, and the podcast and YouTube channel.

Brock also covers the volume and systems behind it: five trial Reels a day scheduled in Metricool, expecting most to flop and swinging anyway, plus five feed posts a day. In 2025 he went from about 2.5 to 4 posts a day and grew from roughly 20K to 65K followers per half-year. To keep that pace without burning out, Brock built systems in Dropbox and Google Drive, upcycle every evergreen post at least three times 90+ days apart, and batch and schedule months ahead, with seasonal posts up to a year out. He closes with one collab post a week, where he offered to do most of the work like Marketing Harry does, and the symbiotic relationship between YouTube, the podcast, and Instagram, where each one feeds followers to the other.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson

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This NEW Trial Reels Hack Will Make You Go Viral on Instagram

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson is breaking down a new Trial Reels hack I'm calling the Triple Double Method that's helping accounts go viral repeatedly off a single piece of content. The idea starts simple: post a Trial Reel, then post the normal Reel version, then post a mirrored Trial Reel with a few key changes, zooming in the video, speeding it up, re-editing the hook, changing the on-screen text, and adding a non-Instagram filter or color change. From there, you repost that same content again at the 90-day mark and again at 180 days, turning one video into five separate uploads.

Brock also covers the second version of the method, where instead of one video, you create three different hook variations shot on two cameras, giving you six total videos, and when you mirror each one using the same edit changes, that turns into twelve Trial Reels from a single piece of original content. This is a way to squeeze significantly more testing and reach out of the content you're already creating without having to constantly produce something new.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix.

Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side, why flashing text on screen is getting penalized, and why using outside editing apps isn't. He gets into the crackdown on duplicate trial Reels, why carousels are performing exceptionally well right now, and one specific data point: carousels are getting 89% better performance, or roughly 1.9x the views, compared to other formats.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos



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TikTock: @brock11johnnson