Many of you have watched their work evolve over the years, shaping how modern cycling is seen and remembered. I’ve been lucky enough to have a front-row seat to that journey.
Today, I’m joined by Ashley and Jered Gruber — a husband-and-wife photography duo and two of the most influential visual storytellers in the world of cycling. From their early years to the biggest races on the calendar, I’ve watched them quietly shape how the sport looks, feels, and is remembered.
This conversation is an honest look into life inside the peloton. We talk about instinct versus technique, creative doubt, missed shots, and the pressure of making split-second decisions when there are no second chances.
Jered and Ashley open up about working together under extreme stress, following the Tour de France for weeks on end, navigating chaos at Flanders and Roubaix, and why even after all these years, they still feel the urge to try something different.
This isn’t just a conversation about photography. It’s about trust, partnership, curiosity, and earning your place — not by being loud, but by consistently doing the work at the highest level.
This is Part 1 of a three-part series. In the episodes to come, we’ll go deeper into how they met, their early years in cycling, full race-day workflows, and what still inspires them today.
Hope you enjoy this one.
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🇮🇹 Breve introduzione
Due dei più importanti narratori visivi del ciclismo moderno si raccontano in una conversazione intima e senza filtri. Ashley e Jered Gruber parlano di istinto, pressione, fiducia e di cosa significa lavorare insieme dentro il caos del gruppo, dalle Classiche al Tour de France.
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🇩🇪 Kurze Zusammenfassung
Ashley und Jered Gruber gehören zu den einflussreichsten visuellen Geschichtenerzählern im Radsport. In dieser Episode sprechen sie über Intuition versus Technik, kreative Zweifel, Entscheidungsdruck im Rennen und darüber, wie es ist, Woche für Woche im Peloton zu arbeiten.
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CHAPTERS
00:00 – Intro
05:34 – First Dolomites memories & meeting Igor Tavella
08:45 – Most crazy expensive place they’ve slept in the Tour
10:36 – Their favorite photo
11:37 – The shot they still regret missing
15:27 – Cycling’s most underrated roads
18:06 – Post-Tour exhaustion & recovery
20:25 – Favorite races to shoot
23:09 – Technique vs instinct
27:46 – Koppenberg vs Paterberg vs Kwaremont
32:24 – Gear, lenses & race-day survival
37:38 – Planning locations with moto pilots
40:44 – Graham Watson & early inspiration
44:32 – Explaining their job outside cycling
46:05 – Why documentary photography still matters
47:07 – Ending
CONNECT
Ashley Norris Gruber
https://www.instagram.com/ashleygruber/
Jered Gruber
https://www.instagram.com/jeredgruber/
Igor Tavella
https://www.instagram.com/igortavella/
Ustaria Posta Hotel
https://www.instagram.com/ustariaposta/
https://www.ustariaposta.it/
– HOST –
Søren Jensen, Global Marketing Manager at Castelli, has worked for this iconic brand since 2006. He usually rides backroads and dirt trails, testing new gear in the Italian Dolomites. If you can't find him there, check the Castelli Headquarters in Fonzaso. Connect: LinkedIn
Check out our new collection: Castelli-cycling.com
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