Chill & Prosper with Denise Duffield-Thomas

Today’s podcast episode is a personal one.

I’m talking about ADHD and entrepreneurship - and sharing a bit about my own journey being diagnosed later in life.

For years I thought I was just disorganised.
I forgot my keys constantly.
I always felt behind.
And I often felt like everyone else had things figured out except me.

Then I was diagnosed with ADHD in my 40s.

And suddenly… things made sense.

But this episode isn’t just about ADHD.

It’s about something much bigger:

👉 What happens when you stop trying to run your business like everyone else
and start designing it around how you actually work best.

Let’s shift focus. Today we’re not talking about your money personality, but your customers. 

It’s time to look at the type of customers you are and should be attracting and how this might affect your business. 

Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products. 

Why do you need to know this?

Well, marketing is all about motivation and sales is understanding who your customers are and what drives them. When you try to market to everyone, you won’t get great results and it’s hard to stand out when there’s a lot of noise. 

So the more you understand your customers and talk their language, the more effective your marketing message will be.  

These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience. 

Listen to today’s podcast episode for more on: 

Identifying the 8 Money Archetypes amongst your customers  

Why you might struggle or resist identifying your customer niche

Understanding why certain customers buy or don’t buy during a launch

My tips for improving sales pages and order forms conversion depending on your customers’ personality 

Marketing tactics to make your offer stand out for your ideal customers 

Find out more about SMA at denisedt.com/sma

Let’s talk about something a little uncomfortable - but incredibly common.

Copying other people.

Not intentionally. Not maliciously.

Just… unconsciously doing things the way your mentors, peers, or industry say you should.

In this week’s Chill & Prosper, I’m unpacking where copycatting shows up most often - and how to gently break free from it without shame or embarrassment.

Today’s episode of Chill & Prosper is about something we’ve all experienced at some point.

Bad business advice.

Or at least… advice that didn’t work for us.

Because here’s the truth: there isn’t really such a thing as universally bad advice. What works brilliantly for one person might be completely wrong for someone else.

Your personality, your energy, your lifestyle and your season of life all matter.

In this episode I share some of the strange and funny business ideas I tried early on (including an ebook for men about internet dating and a program called Raw Brides 😅).

Today I’m talking about masterminds, support, and community - what they actually are, when they’re useful, and when they’re not.