What do cult recruitment tactics and a high-end kitchen gadget have in common? More than you might expect. In this episode, we unpack Cialdini’s Seven Principles of Influence, using Liz’s enthusiastic love of her new Thermomix (and some playful attempts to persuade Lindy to buy one) as a light-hearted case study. We then turn the lens to how these same persuasion techniques are deliberately used in cult recruitment and control, revealing how influence works, why it’s so powerful, and where it crosses the line into manipulation.