Female Founder World

We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it.

Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend.

We'll be back with our regular Monday interview show next week.

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Paige, Natalie and Jasmine are back for your regular show discussing

Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand.

Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com
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Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic.

In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there.

Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user. 

Try Omnisend at Omnisend.com and use code FFW50 for 50% off.

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Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead

of Coachella weekend two. Plus, we have the big lessons that came out of that

billion-dollar Gruns and exit!

Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend.
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While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture.

Links

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