Female Founder World

Leah Marcus, cofounder of Good Girl Snacks, is back on Female Founder World to walk us through the insane year of growth they're having. She breaks down everything they did to launch a viral new product last month, and the mindset and attitude shift that helped her raise money and land thousands of new retail doors.

Thank you to Omnisend for sponsoring the show. Get 35% off Omnisend with the code FFW35 at omnisend.com/femalefounderworld
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Jasmine, Nat, and Paige are back in the group chat digging into why Alex Cooper's beverage brand Unwell shut down right as her media company hit a $500 million valuation, and what that says about creator led consumer brands. They also unpack the Phia fallout, celebrity investing on cap tables, and whether creators owe brands deliverables once they've got equity. Plus, they break down Whatnot's $20 billion live shopping valuation and share this week's smart swap.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.

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This episode of the show works best on video, so we recommend watching on Spotify. Welcome back to the build in public challenge presented by Adobe Express. Each week we've been inserting your weekly content prompt into the show, and this week we want to call out the prompt in a dedicated bonus episode.

This week you're creating a simple before and after video with text overlay. No talking to camera, to voiceover. You can use video that's already on your camera roll.

Try Adobe Express for free at adobeexpress.com

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This week is a masterclass in three completely different paths to building a brand people actually care about. We start with Ben Bennett, beauty exec behind The Center , the incubator quietly responsible for Naturium, Phlur, and, as of this week, the newly sold Saltair. From there we head to Wall Street, where Reformation just went public, and chat about what it actually means for a brand this culturally loved to make it this far! Then we close out with the brand we can't stop thinking about: Butter Girl NYC. No investors, no incubator, just a genuinely good idea and impeccable content.

Then we finish off with the Build In Public challenge brought to you by Adobe Express, the free tool you can use to create anything and access at adobeexpress.com and join the conversation in the Female Founder World app.

 Thank you to Omnisend for sponsoring this episode of Female Founder World! Try Omnisend with the code FFW35 and get 35% off, at www.omnisend.com
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The difference between the brands you ignore and the brands you love is their ability to build a world, not just a business. Liv Koennecke, founder and CEO of Maison Essentiele, is building the blueprint when it comes to world building in 2026. In this episode of the show, Liv shares her steps to building a worldclass brand.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.
Learn more about your ad choices. Visit megaphone.fm/adchoices