Female Founder World

Jasmine and Paige are back for your weekly group chat show by Female Founder World, Natalie is off Euro summering in Portugal, so it's just the two of us this week.

First, we're talking about Loonen Water, the viral glass-bottle water brand that launched just six months ago, raised $6 million, and has Dua Lipa and Tinx obsessed. It got us asking the question: Is the microplastics conversation creating the next big consumer shift across every category? Then, we're doing something a little different: we're sharing the best business advice we've collected from years of building businesses, interviewing over 1,000 founders, and working with some incredible mentors. With advice from the founder of Smart Sweets to our shared business coach Barbara, we get into the gems that have actually changed the way we operate.

Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off.

Jasmine and Paige spoke about Dr. Barbara Levin, our leadership advisor, on the show. Here's where you can find her: www.beboldgroup.co
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Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. This week, the dot cake has broken the internet, but is it really just a cupcake with sprinkles, or does it say something bigger about the state of influencer marketing in 2026? We dig into why this $12 treat out of a tiny Long Island bakery has everyone obsessed. Then, a wild Vulture investigation reveals up to 90% of what surfaces in your feed may be the result of coordinated stealth marketing campaigns, so what does this mean for us as both consumers and founder? And finally, Bobbi Brown's Jones Road Beauty is doing $200 million in revenue and has turned down Sephora, repeatedly. We unpack what that means for founders and why we might need to rethink the big retail dream.

Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off.

Jasmine referenced some research in the show about women and sports. Here's the link to learn more: https://www.wearethecollective.com/her-love-of-the-game
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Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height of the e-commerce boom. This story broke on Sunday and within hours the internet had fully convicted Everlane. The comments. The substack takes. The Insta stories from people saying they always knew. But before we pile on, we want to actually understand what happened here, because the reaction to this story is almost as interesting as the story itself. And there are some people who worked inside this company who have a very different perspective on what this sale actually means.

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Jordan Harper's on the show this week with Jasmine. She's the founder of Barefaced, a nine-figure beauty brand that simplifies skincare. We're getting the full breakdown of her social strategy in this podcast and how she uses educational content to build awareness and make sales.

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Check out Jordan's brand at barefaced.com
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Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the show.

Thank you to Omnisend for making this show possible. Use the code FFW50 for 50% off when you subscribe to Omnisend.
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