How Seoul Tonic Grew From Zero to 2,000 Retailers In 2 Years
Seoul Tonic founder Sophie Hood is on the Female Founder World podcast with Jasmine Garnsworthy. Sophie was working full time, and on her business on evenings and weekends, when she got the opportunity to join Gordon Ramsay’s Food Stars TV show. She left her job, won the show, and used the cash prize to bootstrap her business. Now, Seoul Tonic, her wellness beverage company, is distributed globally and Sophie is just getting started. In this interview Sophie dives into the economics of bootstrapping a rapidly growing business (she’s still not paying herself), how she’s getting noticed by massive retailers, and the social media shifts Seoul Tonic has made to grow massively. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Sophie’s business: https://seoultonic.com/
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22:58
How Holly Cardew Raised The Largest Ever Seed Sound in Her Country
Carted founder Holly Cardew is on the Female Founder World podcast with Jasmine Garnsworthy. Holly is a serial entrepreneur, starting her first business at 14 selling handbags online. Now, years later she’s a tech mogul, raising the largest seed fundraise in Australian history with her company, Carted. Listen in to hear Holly’s take on fundraising, building modern businesses, and how she’s grown to where she is today as a leader. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Holly’s business and Substack: https://www.carted.com/ https://proofofpurchase.substack.com/Our favorite AI tool for video editing: https://www.opus.proHolly’s recommended AI tool: https://v0.dev/
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30:20
Wow, Rhode Just Sold to E.l.f For $1 Billion
Get it, Hailey Bieber. New just dropped that E.l.f Cosmetics is acquiring Hailey Bieber's beauty brand, Rhode, for $1 Billion. We need to unpack how Rhode after just three years in business, and why this celeb brand took off when so many others flop. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.comGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comJoin the free Female Founder World group chat: https://apps.apple.com/us/app/female-founder-world/id6498234533
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7:45
What No One's Saying About This Viral Founder Takedown
Jasmine Garnsworthy is on the Female Founder World podcast with her leadership coach, Dr. Barbara Levin to unpack some female founder news from TikTok that is going viral right now, and what it means for those of us building our businesses in public. LINKSDownload a storyboard worksheet to plot your founder story: http://femalefounderworld.com/build-in-public-storyboardGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.comGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comConnect with Barbara: https://beboldgroup.co/Try Opus AI: https://www.opus.pro/Try Fireflies: https://fireflies.ai
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29:08
'You're Too Focused on Content' And Other Reasons Your Biz Isn't Growing
Hero Packaging founder Anaita Sarkar is on the Female Founder World podcast with Jasmine Garnsworthy. In 2018 Anaita and her husband started a consumer brand, but became increasingly concerned about the waste. She couldn’t find the sustainable solutions she needed and figured she wasn't the only business owner wanting a more eco-friendly shipping option—and her customer's weren't the only ones demanding it! So, launched Hero Packaging, producing zero-waste, compostable mailers for big and small businesses.
On the show Anaita deep dives on the strategy she used to get 1000 sign ups to her waitlist for Hero Packaging, leading to her first thousands of orders. Now they’ve scaled to serving over 40,000 customers, selling over 20 million mailers across the world. Anaita shares so much valuable advice in this episode.
Her brilliant waitlist strategy, how she sees her small business clients responding to financial uncertainty, and her take (brilliant!!) on how we’re all relying too heavily on content and what else we should be focusing on right now.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Anaita's business: https://heropackaging.co
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
New Zealand