Female Founder World

This week is a masterclass in three completely different paths to building a brand people actually care about. We start with Ben Bennett, beauty exec behind The Center , the incubator quietly responsible for Naturium, Phlur, and, as of this week, the newly sold Saltair. From there we head to Wall Street, where Reformation just went public, and chat about what it actually means for a brand this culturally loved to make it this far! Then we close out with the brand we can't stop thinking about: Butter Girl NYC. No investors, no incubator, just a genuinely good idea and impeccable content.

Then we finish off with the Build In Public challenge brought to you by Adobe Express, the free tool you can use to create anything and access at adobeexpress.com and join the conversation in the Female Founder World app.

 Thank you to Omnisend for sponsoring this episode of Female Founder World! Try Omnisend with the code FFW35 and get 35% off, at www.omnisend.com
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The difference between the brands you ignore and the brands you love is their ability to build a world, not just a business. Liv Koennecke, founder and CEO of Maison Essentiele, is building the blueprint when it comes to world building in 2026. In this episode of the show, Liv shares her steps to building a worldclass brand.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.
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Jasmine, Natalie, and Paige are back for another Group Chat episode, and this week they're brainstorming the biggest trends they're seeing right now and the business opportunities hiding inside each one. From the move away from synthetic materials, to the move towards illustration there is an idea there for anyone ready to jump on it!

Plus they share week three of the Build in Public Challenge, breaking down the "narrator video" format and how to set up a simple brand kit in Adobe Express so your visual cues stay consistent across your content.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge:
https://www.femalefounderworld.com/buildinpublic
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This week Jasmine, Paige and Nat are breaking down the Phia tech scandal, the Bill Gates' daughter founded shopping app accused of claiming affiliate commissions it didn't earn, and what it means for female founders when things go wrong publicly. Then they get into CAA's $250 million bet on the creator economy, why the biggest talent agency in the world is now trying to own creator IP, and what that signals for where the industry is heading. Plus: the real TikTok Shop numbers ($15 billion in US sales, but more than half of registered sellers made zero) and what actually separates the brands crushing it from everyone else.

Thank you to Omnisend for making this show possible! Use the code FFW35 at omnisend.com and get 35% off.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Week two of the Build in Public Challenge is here, and this week, you're making your first post.

Jasmine walks you through exactly how to create a pinned, evergreen piece of content that tells your brand story without putting you on camera, because yes we know it can be daunting! Using Nat's Beech Street Swim launch video as a live example, she breaks down how to build a voiceover script, write a text overlay that's about your customer not you, find the right B-roll even if your life doesn't match your brand aesthetic, and put it all together in Adobe Express.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic
Learn more about your ad choices. Visit megaphone.fm/adchoices