$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)
Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers. In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Karen’s business: https://itsblume.comKaren’s resource recommendation: https://archive.com/Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/
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Boys Lie Founders Drop A Masterclass On Celeb Marketing, Building a Cult Brand And Navigating Cancel Culture
Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Kim Kardashian and Jessica Alba to Dua Lipa and KATSEYE. In this episode Tori and Leah spill on building a celebrity fave brand, how they’ve been able to score organic virality, what their team looks like now, the marketing strategy behind their sellout collab drops, and so much more brand-building gold.LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Tori and Leah’s business: https://boyslieofficial.com/Tori and Leah’s trend forecasting resource recommendation: https://uk.pinterest.com/wgsn_official/ https://www.tiktok.com/@wgsnTori and Leah’s trend inventory management resource recommendation: https://apparelmagic.com/
Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight. In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie member: bestie.femalefounderworld.comCheck out Haley’s business: https://pashionfootwear.com/Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/
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Your Faire Playbook: Exactly How To Win With Indie Stockists
Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy! Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode. LINKSGet started on Faire: https://faire.com/ffwGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.com
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The Founder Behind A $1B Exit Gets SO Real: Suneera Madhani
Suneera Madhani is on Female Founder World with Jasmine Garnsworthy. After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business. In this episode Suneera gets so real about what's behind a unicorn-status exit - there's no way you don't leave this episode inspired. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Suneera's current businesses: https://theceoschool.com/ https://worthai.com/
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
New Zealand