Female Founder World

When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad).

She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips.

Right around when Max launched, a different brand was going viral on TikTok with a similar product.

They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic.

Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy.

Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging.

Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend.
Learn more about your ad choices. Visit megaphone.fm/adchoices

We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it.

Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend.

We'll be back with our regular Monday interview show next week.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand.

Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com
Learn more about your ad choices. Visit megaphone.fm/adchoices

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic.

In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there.

Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user. 

Try Omnisend at Omnisend.com and use code FFW50 for 50% off.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead

of Coachella weekend two. Plus, we have the big lessons that came out of that

billion-dollar Gruns and exit!

Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend.
Learn more about your ad choices. Visit megaphone.fm/adchoices