Female Founder World

Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business.
In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k, set up shop in a tamale factory, and pivoted from retail to direct-to-consumer sales. She also shares her insights on scaling a team to 110 people, navigating the complexities of shipping perishable products, and why staying close to your customers is the ultimate growth hack.
You’ll hear Angela’s advice on breaking into retail, building a brand that resonates nationwide, and why hiring smarter people is the key to leveling up as a leader. Plus, Angela opens up about the mindset shifts that helped her navigate the challenges of scaling a business in the competitive CPG space.
LINKS:
Become a Business Bestie subscriber:https://bestie.femalefounderworld.comCheck out Little Spoon:https://www.littlespoon.com

Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business). 

In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a thriving mortgage business - all while making financial literacy feel approachable.

Victoria shares the real story behind her own financial glow-up (it started with $40k in debt), why she gives away so much for free, and how she’s built a business that’s as much about community as it is about cash flow.

You’ll hear her take on building wealth, the unglamorous truth about budgeting, and why paying yourself first is non-negotiable. Plus, Victoria opens up about the mindset shifts that helped her go from stressed about rent to total financial freedom, and how you can do it too.

Link to Jasmine's business coach recommendation:
https://www.beboldgroup.co/

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.
She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.
On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.
Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader.

LINKS & NOTES
Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Willa Creative: https://willacreative.com
Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video

Bangn Body founder and CEO Priscilla Livock is on Female Founder World with Jasmine Garnsworthy. Priscilla saved up to buy her first home, but decided to put that $80,000 into starting a beauty brand that became a viral success story.

Links
Become a Business Bestie: bestie.femalefounderworld.com

On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business.
Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.
Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down.
LINKS
Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Scout's business: ⁠⁠⁠https://drinkdesoi.com/
Scout's recommended email tool: https://www.shortwave.com/