Female Founder World

We are back! Female Founder World Summit is happening November 15th in New York City at Chelsea Piers with early speaker revealed here first (Tara Bosch, Kira Mackenzie Jackson, Nadya Okamoto), Nike's S&P 500 exit is a signal legacy brands are losing ground to founder-led ones, we have a wild story about The Prospector's Club, Meta is kind of turning Instagram into a paid B2B tool, microdramas are trending, and we need to dive into the Beis/Samsonite acquisition and what its 1x revenue multiple says about brand value right now. There's a lot ot cover in the group chat today.

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Amanda Thomas is on the podcast! She started Love AJ at 14. Twenty-five years, three rock-bottoms, and one Beyoncé Coachella moment later, she's about to be on shelves in every Target in America.

In this episode: the licensing loophole that got her into Target after a decade of no, why she cut her team from 12 to 6 and called it "ego death," the three low-drama ways she's funded growth without giving up equity, and the exact DM-to-Coachella pipeline that got Beyoncé's dancers in her jewelry.

Thank you to Omnisend for sponsoring the show. Our goal is to get every single one of you to make the smart swap to Omnisend this week and potentially saves thousands of dollars on email marketing every year. Use the code FFW35 for a further 35% off your email marketing: omnisend.com/femalefounderworld
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Nadya Okamoto is on the show!! She built a nonprofit at 16, co-founded a period care company that's in Target and Walmart, and is now the cofounder and CMO at Pie, a social network powering your IRL connections started by Bonobos founder Andy Dunn.

While building her companies, Nadya's also built a huge audience. She has 6 million followers across platforms.

My favorite parts of this conversation are Nadya's masterclass on how to execute a creator equity partnership, offline and IRL business ideas, and hearing her weigh up the tradeoffs of building a very big public profile.

Thanks to Omnisend for making this episode of Female Founder World possible. Use the code FFW35 for 35% off at omnisend.com/femalefounderworld
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There's a marketing trend that has been steadily growing inside the creator economy for the last two years, and in 2026 it has officially gone mainstream. Brands are spending millions on it. Most consumers have no idea it exists. And it could be one of the most cost-effective awareness channels available to founders right now. It's called clipping and we're going to break down exactly what it is and how it works in this week's episode of the Build In Public Challenge Presented by Adobe Express.

Thank you to Adobe Express for supporting the show and making this challenge possible. Adobe Express is an all-in-one design, photo, and video tool to make content creation easy.

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Leah Marcus, cofounder of Good Girl Snacks, is back on Female Founder World to walk us through the insane year of growth they're having. She breaks down everything they did to launch a viral new product last month, and the mindset and attitude shift that helped her raise money and land thousands of new retail doors.

Thank you to Omnisend for sponsoring the show. Get 35% off Omnisend with the code FFW35 at omnisend.com/femalefounderworld
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