Female Founder World

NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you.

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines.In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce.LINKSGet the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Grace's business: ⁠https://praize.studio/Mercury is a fintech company, not an FDIC-insured bank.

Phia co-founders Phoebe Gates and Sophia Kianni are on the Female Founder World show with Jasmine Garnsworthy. Filmed live at our 2025 Female Founder World summit, Phoebe and Sophia are sharing how they’ve been scaling their shopping tech platform. With investors like Sarah Blakely, Kris Jenner, and Hailey Bieber, in this episode, Phoebe and Sophia share the tips to accessing your dream investors (and they’re tips anyone can use!). They’re also diving in to the strategies that help them grow on social media, and get real, actionable feedback on the app in real time. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Sophia and Phoebe’s business: https://phia.com/Mercury is a fintech company, not an FDIC-insured bank.

Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy. Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok. The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson.Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch.LINKSJoin Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-campTry Mercury: mercury.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Siff’s business: https://www.arrae.com/Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.

DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition. In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching their brand internationally, and how she has been levelling up as a founder and boss to over 450 employees. LINKSRegister for Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-campLucy's paid ad agency recommendation: https://www.insightlymedia.com/Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Lucy’s business: https://dissh.com/Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.