Let's Make This More Interesting

• Break that routine (with Simon Peacock)

  This week Adam meets award-winning improviser and director of the iconic Assassin’s Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting. Beginning with Simon’s early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and repetition ruin a performance, and what happens when you apply improv principles to your own wedding. In the second half, Simon shares what it takes to give a more interesting audition, his experience as a director in the world of video games, and why audiences crave surprise. We find out what preparation it takes to direct 2,000 lines of dialogue in one day, why it’s always a good idea to deliver a unique take in an audition (even if it doesn’t land you the job), and the terrible fate of a canvas sack called Bob. __ Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth and our producers at Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

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• Why you need a third Spider Drop (with Heather McGill)

  In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences. Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympics, large industry expos like Dubai 2020, and her current project, the Harry Potter Forbidden Forest, which has sold over a million tickets. In a wide-ranging conversation that spans her career Heather reveals insights on: The real competition when you are designing experiences How to structure the development of an experience The importance of the lull, as well as the high What exponentially changing audience expectations really means for being more interesting in experience today Sir Jonny Ive’s one piece of advice on designing the London 2012 experience The three ways to tackle a problem in the experience The value of creating common ownership How constraints make the experience better How to build wonder …Oh, and why the third spider drop makes all the difference. ___Find out more about Heather’s work: https://www.unifyexp.com/ The Harry Potter Forbidden Forest Exerience: https://hpforbiddenforestexperience.com/ Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram Hosted on Acast. See acast.com/privacy for more information.

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• When Kerosene met Dull (with Peter Field)

  A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field. Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research project with multiple contributors. One that has been sparking a vital conversation within the marketing and communications community over the last year. Starting with their reflections on the response to the project so far, they discuss new developments including: Data from the DMA that reveals what dull is costing us not just in TV, but through the whole funnel Upcoming work from Dr Karen Nelson-Field, another core collaborator, on the real cost of choosing lower attention media platforms and channels Peter’s latest findings on the business effects of dull, and its impact on brand trust The development of the practical strategic tools to help marketers avoid dull from the start They finish with a look at their ambitions for The Extraordinary Cost of Dull in the year head. ____ The Extraordinary Cost of Dull Project is open to contributors. Do you have a data set to share with the project? Get in touch at [email protected] Follow the project: https://www.eatbigfish.com/the-cost-of-dull Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/ Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram Hosted on Acast. See acast.com/privacy for more information.

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• Episode 13: Lessons, Frameworks, Power and Sex (a look back at Season 1)

  In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you.He breaks his conclusions into five sections: 1. The Cost of Dull and the Value of Interesting 2. The Four Kinds of Dull3. Finding the right way to be interesting for you4. Common themes and key ideas across all the guests5. How to use it Read the full transcript of the episode at The Challenger Project.---------Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

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• Episode 12: Giving up the gold (with Nick Reed)

  Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US.In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – along with what it’s like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nick’s philosophy is what he calls ‘giving up the gold’: giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it.Nick's company - Shareability: https://www.shareability.com/Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/---------Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

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