Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when ...
The five components of interesting (with Jeffre Jackson and Dave Nottoli)
This week Adam talks to renowned planners David Nottoli and Jeffre Jackson about their research into ‘interestingness’ in advertising.Drawing from their experience David and Jeffre share their definition of the five key components of interesting:How incongruity reinforces memoryWhy Don Draper might be wrong about emotionsThe significance of fish sticksWhy authenticity isn’t just a buzzwordWhy the details really matter, even if 99% of people don’t notice themWe also learn why we should avoid chasing empty spectacle in the battle for attention, why Nike’s legendary work with athletes can’t be replicated by just any sports brand, what the classic Cadbury’s Gorilla ad teaches us about mystery, and the risk of being sucked into the ‘boreplex’.Watch Jeffre’s 2006 video on Interestingness: how interesting ads work differently, and what value Interestingness delivers for marketers.Nike x Charles Barkley “I am not a role model”Nike x Tiger Woods "I Am Tiger Woods"___________Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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Does our attention define us? (with Faris Yakob)
Faris Yakob believes that attention is not merely the first step to engagement with something, but a fundamental shaper of who we are: if ‘we are what we eat’, then what we pay attention to comes to define us. The author of ‘Paid Attention’ and co-founder of Genius Steals, he and his wife Rosie have spent the last ten years as modern nomads, consulting, speaking and writing. In this episode Adam and Faris discuss:How Faris’ diverse career and nomadic life has been ‘a quest for interesting’Why attention is part of the substance of our existenceWhy it is impossible to buy attention today ……And yet everyone is still competing for our attention all the timeStrategies for earning attention in a saturated media ageWhy the ‘most interestingness’ comes in the connection of domains that are not obviously connectedFollow Faris on Linkedin: https://www.linkedin.com/in/farisyakob/Subscribe to Faris and Rosie's substack 'Strands of Genius': https://geniussteals.substack.com/Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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A healthy dose of horror (with Mathias Clasen)
That’s enough about humour and the lighter side of interesting. It’s time to step into the dark. This week Adam meets researcher Mathias Clasen, co-founder of the ‘Recreational Fear Lab’ and author of Why Horror Seduces and A Very Nervous Person's Guide to Horror Movies, to talk about what he’s learned from haunted houses and horror movies, and how to find the ‘sweet spot’ of scary. Adam and Mathias discuss: The definition of ‘recreational fear’, and why it’s not just for horror film fans The evidence that shows why fear is good for us. Why children need more ‘risky play’ for their development than we are giving them, and the surprising results of Mathias’ research into fear on our immune systems The physiological and cognitive relationship between fear and enjoyment Why we should all make friends with Mr Piggy _Read Mathias's books:Why Horror Seduces A Very Nervous Person's Guide to Horror MoviesWatch Mathias's TedX talk: Lessons from a terrified horror researcherConnect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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Stand up and make me laugh (with Chris Head)
Last week’s episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass. Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stories for the biggest payoff and coached Richard Lindesay to become a headliner (and TikTok star), all while punching up Adam’s jokes along the way, They discuss: The power of comedy to help engage people with serious and challenging subjects Simple techniques to build humour and surprise into anything from a story to an internal announcement The importance of making an immediate connection with the audience to break the tension The craft involved to go from a joke-shaped thought into a bigger, funnier routine The power of misdirection (but not the magic kind) _____ Contact Chris (or sign up to a course): https://www.chrishead.com/ Chris’s books: Creating Comedy Narratives for Stage and Screen A Director's Guide to the Art of Stand-up The Complete Comedy Script Toolkit _____ Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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The commercial case for humour (with Bridget Angear)
Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”. Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that different types of humour can have for us if we’re looking to be more engaging. They look at why marketing and communications might be less entertaining now than it used to be, and they consider why agencies and clients seriously need to have a bit more fun. Because, despite the business case for humour, have we all become just too scared to be funny? -- Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Watch Bridget deliver “The Business Case for Humour in Advertising” here: http://youtube.com/watch?v=r91B08Xebtg Bridget's books -The insiders' guide to advertising: How the business of advertising really worksCreative problem solving.: A useful little strategy book by craig+bridgetRevolt: A movement owner's manual--Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.
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