My .4 Cents

• Is The Music Business Cooked? w/ Ryan Shuck

  Hosts Matt Bacon, Jesse Caden, and Andrew Southworth dive into the challenges modern musicians face with streaming platforms, specifically addressing the controversial removal of artist Karra’s album from Spotify due to alleged artificial streaming. They analyze her claim of spending $100,000 on an album that earned only $1,200 from streaming, highlighting the lack of a marketing budget and broader issues among self-serve distribution platforms. The conversation further explores the broader digital music landscape, the frustrating absence of effective customer service from major distributors, and the importance of building dedicated fan communities. Later in the episode, special guest Ryan Shuck (known for his work with Orgy, Dead by Sunrise, and Julian-K) joins the podcast to discuss his band's innovative crowdfunding strategy, the importance of fan relationships, scarcity marketing, and direct-to-fan engagement through platforms like Shopify and Patreon. The episode wraps with reflections on shifts in the industry, artist sustainability, and critiques of viral reactions to music industry news.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• How To Get Booked At Venues That Build Fanbases w/ Matt Molnar

  Jesse Cannon welcomes his longtime friend Matthew Molnar—a true veteran of the music world with an impressive, decades-spanning resume that includes being a musician, record producer, manager, and concert booker. The conversation explores Matt’s deep roots in the DIY and punk scenes, his work booking shows at iconic New York venues Market Hotel and Trans-Pecos, and his passion for supporting rising talent and building local music communities. They dive into topics like the evolution of shoegaze, the importance of self-promotion, the challenges new artists face breaking into the scene, and the fine art of helping bands develop their sound without losing their identity. Filled with reflections on New York's music history, witty anecdotes, and critical insights into what makes a band truly stand out, this rich and sprawling discussion offers invaluable wisdom for anyone looking to navigate the modern music industry.Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4centsFollow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Your Release Plan Might Be Broken (Waterfalls, Trigger Cities & Spotify Countdowns)

  Jesse Cannon, Matt Bacon, Andrew Southworth, and Dustin Boyer are joined by special guest Matthew Molnar, a longtime music industry insider who currently books for Brooklyn venues Market Hotel and Trans-Pecos. The group dives into a spirited discussion about the ongoing debate surrounding waterfall release strategies in music marketing, questioning a viral social media claim that such methods are now ineffective. They dissect the data behind Spotify’s algorithm and popularity score, with experts like Glenn McDonald and Luke Mansell weighing in to debunk misinformation. The episode also explores techniques for promoting music releases, the pros and cons of pre-saves and countdown pages, and strategies for targeting international markets through advertising. Later, Molnar shares his journey through the industry and explains how independent artists can get booked at top venues by being an active part of the scene and delivering unique, community-oriented performances. Throughout, the hosts emphasize the importance of critical thinking, transparency, and data-driven decision-making in a rapidly evolving music landscape.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Indie Artists’ Best-Kept Secret w/ Brian Zisook of Audiomack

  Brian Zisook, co-founder of AudioMack, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMack carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and empowering independent artists through human curation, education, and innovative features like geo-targeted playlists and in-app messaging, AudioMack has democratized music access globally. Brian also tackles broader themes around music marketing, fan engagement, the importance of community and regional identity in music, and the current shortcomings in artist management and industry practices—all while offering thoughtful insight and practical advice for creators navigating today’s music landscape.Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents00:00 - Introducing Brian Zisook from Audiomack00:22 - What Is Audiomack?01:02 - The Genesis of Audiomack in 201202:17 - Early Days and DJBooth Crossover02:43 - Shaping a Platform for Independent Artists03:43 - Audiomack’s Focus on Hip-Hop and Global Growth05:19 - Why Africa Chose Audiomack07:27 - Building Communities Through Localization09:39 - Regional Music Curation in the U.S.10:54 - Global Misconceptions About African Music13:01 - Where Audiomack Fits in the Artist Marketing Mix14:53 - Investing in Human Curation16:49 - The Audiomack Tastemaker Program20:10 - Solving Artist Discovery and Engagement Problems22:38 - The Future of Audiomack and Global Expansion25:32 - Audiomack vs Full-Catalog Streaming Giants27:39 - Favorite Emerging Music Marketing Tactics30:12 - The Power of Fan Clubs and Direct Artist Access36:13 - Marketing Advice for Artists in Emerging Markets38:42 -Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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• Is TikTok, Reels or Shorts Better For Music Promotion?

  In this episode of “My Point Four Cents,” the hosts—Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon—engage in a detailed conversation on music marketing and platform strategies, featuring special guest Brian Zisook, co-founder and EVP of AudioMack. The discussion dives into platform trends, contrasting how artists often perform differently across TikTok, Instagram Reels, and YouTube Shorts due to algorithmic preferences, content suitability, and user behavior. They explore the nuances of platform-native content, engagement impact, the significance of “profile scores,” and tactics like the $1.80 comment strategy for growth. Brian Zisook provides an in-depth overview of AudioMack’s unique position in music streaming, its international growth—particularly across Africa and the diaspora—and the platform’s focus on discovery, curation, and accessibility for independent artists. They also tackle how platforms like Bandsintown help artists promote tours through free and paid tools. The episode blends real-world examples with strategic advice, emphasizing experimentation, audience alignment, and adapting to varied digital environments.Follow Andrew [email protected]://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow [email protected] dropoutmedia.netsapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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