Solving Problems with Technology

18 episodes

Next Steps
09/03/2026 | 2 mins.
Smudge co-founder Reuben Bijl wraps up Season 1 of Solving Problems with Technology, and recommends some next steps.
Chocolate and AI: Perfectly tempered
09/03/2026 | 7 mins.
Using a powerful chocolate-making metaphor, Reuben Bijl explores why structure and foundations matter more than ever in an AI-enabled world. Just as chocolate requires the right crystal form to be excellent, AI requires the right foundations to amplify—rather than accelerate—your work.
AI and the acceleration of everything
09/03/2026 | 12 mins.
Reuben Bijl explores how artificial intelligence is transforming the way we solve problems with technology. While the tools and speed have changed dramatically, the core principles of balance, intention, and simplicity matter more than ever.
Simon Hart - The People Place
04/10/2024 | 30 mins.
Reuben Bijl talks to Simon Hart from the People Place
Tim Pitcaithly - Smudge
15/09/2024 | 25 mins.
Tim and Reuben talk about what solving problems well looks like.

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About Solving Problems with Technology

Smudge is a design, software and business consultancy based in Christchurch, New Zealand. Solving Problems with technology is an audio series with Smudge founder Reuben Bijl sharing some of his knowledge and philosophy since starting Smudge in 2008. Visit www.smudge.com for more information and sign up to our newsletter 'The Fingerprint' to be kept up to date.

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