TED演讲精选

As a child in rural Kenya, conservationist Seif Hamisi fell asleep to the sound of lions outside his village. Today, the lions are gone, mirroring a continent-wide trend: African wildlife populations have plummeted in recent decades, despite billions spent to protect nature. Drawing on examples of successful conservation efforts from the grasslands of South Africa to the woodlands of Kenya, he shows how we've been attempting to solve the wrong problem — and makes the case that conservation works best when it makes economic sense.
小时候在肯尼亚农村，保护主义者赛夫·哈米西（Seif Hamisi）在村子外的狮子声中睡着了。今天，狮子已经消失了，这反映了整个大陆的趋势：尽管花费了数十亿美元来保护自然，但近几十年来，非洲野生动物的数量急剧下降。他借鉴了从南非草原到肯尼亚林地的成功保护工作的例子，展示了我们如何试图解决错误的问题——并认为保护在经济上有意义时效果最好。

You spend weeks studying for an important test. On the big day, you wait nervously as your teacher hands it out. You're working your way through, when you're asked to define "ataraxia." You know you've seen the word before, but your mind goes blank. What just happened? Elizabeth Cox details the complex relationship between stress and memory. [TED-Ed Animation by Artrake Studio]
你花了几周时间准备一场重要的考试。大考之日，你紧张地等待老师分发试题。你往下做题，发现一道题目要求解释“ataraxia”。你知道自己见过这个词，但是大脑却一片空白。发生了什么？伊丽莎白·考克丝（Elizabeth Cox）详细讲述了压力和记忆之间的复杂关联。

Investigative journalist Katherine Eban set out to report on a seemingly straightforward question: Are generic drugs really identical to their brand-name counterparts? The answer sparked a decade of interviews, meetings with whistleblowers, on-the-ground reporting across four continents and digging into confidential FDA documents. In this alarming talk, she takes us inside overseas manufacturing plants and exposes the fraud behind many low-cost generic medicines.
调查记者凯瑟琳·艾班（Katherine Eban）开始着手报道一个看似直接的问题：仿制药是否真正等效于它们的同名品牌药？寻找这个问题的答案激发了长达十年的采访、与知情者的会面、跨越四大洲的实地探访，以及对美国食物及药品管理局（FDA）机密文件的深入调查。在这次令人警醒的演讲中，她带我们进入海外的制药厂，并揭露了许多廉价仿制药背后的欺诈。

凯瑟琳·埃班（Katherine Eban）是一名调查记者，《名利场》特约撰稿人，同时也是安德鲁·卡内基研究员。她围绕药品造假、枪支走私以及中央情报局强制审讯等主题撰写的报道，引发了国际社会广泛关注，并斩获多项大奖。她的首部著作《危险的剂量：警察、造假者与美国药品供应链污染真相》（Dangerous Doses: a True Story of Cops, Counterfeiters and the Contamination of America's Drug Supply）被《科克斯书评》评为2005年度最佳图书之一，同时入选巴诺书店“发现新锐作家”推荐书目。她还经常就药品安全诚信问题发表演讲。
埃班的第二部作品《谎言之瓶：仿制药热潮背后的内幕》（Bottle of Lies: The Inside Story of the Generic Drug Boom，Ecco/哈珀柯林斯出版社，2019年5月出版）跻身《纽约时报》畅销书榜单，并入选《纽约时报》2019年度百本值得关注图书。该书基于长达十年的调查报道，揭露了海外制药厂普遍存在的造假行为与恶劣生产环境——如今市面上大多数低价仿制药均产自这些工厂。
埃班曾就读于布朗大学，并以罗德学者身份在牛津大学深造。她现与丈夫、两个女儿以及一只名为罗密欧的纽芬兰犬定居于纽约布鲁克林。

You can't control the world — but you can control you. That's the mantra that took Axios CEO Jim VandeHei, a once "unremarkably unremarkable 20-year-old," all the way to launching companies and interviewing presidents. He breaks down a career's worth of observations into five deceptively simple things you can control, and explores why mastering them can change the trajectory of your life.
你无法掌控世界，但你可以掌控你自己。这就是 Axios 公司 CEO 吉姆·范德海（Jim VandeHei）的口头禅，引导着这位曾经“平平无奇 20 岁”青年，一路走向创办公司、采访总统。他将充满见解的职业生涯分解成了五个你可以意外非常容易掌控的事，探索了为什么掌握它们将改变你的人生轨迹。

吉姆·范德海（Jim VandeHei）是新闻媒体公司阿克西奥斯（Axios）的联合创始人兼首席执行官，该公司专注于商业、政治与科技领域的突发新闻及深度报道。他同时担任阿克西奥斯总部（Axios HQ）董事长，这家软件公司致力于帮助企业优化沟通流程、提升沟通效率。
范德海曾担任艾美奖获奖纪实新闻节目《HBO频道阿克西奥斯》（Axios on HBO）的执行制片人，也是《精明简洁：以少胜多的表达力量》（Smart Brevity: The Power of Saying More with Less）一书的合著者。他的畅销书《只看精华》（Just the Good Stuff）总结了其创办两家媒体公司的经验心得。在此之前，他还曾联合创办政治新闻网站政客网（Politico）并担任首席执行官。

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Drawing on his experience negotiating million-dollar deals for global brands, procurement expert Wolfgang Schnellbaecher distills the tricks of the world's best buyers into three simple rules to help you make the most of your money.
采购专家沃尔夫冈·施内尔巴赫（Wolfgang Schnellbaecher）曾为国际品牌谈判数百万美元的合作项目，他结合自身经验，将全球顶尖采购高手的技巧提炼为三条简单法则，助你把每一分钱都花在刀刃上。