Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you'll learn: How to "qualify" your big sales goal so you're not setting yourself up to feel terrible on January 1st The simple spreadsheet exercise that shows you exactly how many extra orders you actually need Why traffic, conversion rate, and average order value work together — and which one you should focus on first The quickest ways to raise your average order value, including front-of-the-line shipping, in-cart upsells, and smart bundles How to rethink your brick-and-mortar counter as a list-building machine (without turning your staff into pushy salespeople) What to expect when you finally turn on the traffic tap with ads and why a lower conversion rate isn't always a bad sign RELATED LINKS: Get on the Reliable Revenue® Waitlist: https://classroom.thesocialsalesgirls.com/reliable-revenue Check out Hayley's Website: https://harborsidebathandbody.com/ Frequently Bought Together https://apps.shopify.com/frequently-bought-together
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295: Here's Why You're Probably Doing Better Than You Think
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founders—and what it revealed about how people think about coaching, success, and sales. You'll walk away with a better understanding of where your store stands—and what to do next. What you'll learn: Why "not feeling ready" is holding store owners back What most ecommerce stores actually earn—and why you might be ahead of the curve How to move from fragile, inconsistent sales to steady growth What to focus on at $25K, $100K, and $1M+ The 3 levers that always impact sales (and what to stop doing instead) RELATED LINKS: The Most Powerful Marketing Activity https://thesocialsalesgirls.com/the-most-powerful-marketing-activity-episode-285/ Jen's Framework for Hiring and Training the Right People https://thesocialsalesgirls.com/jens-framework-for-hiring-and-training-the-right-people-episode-275/ Sales Plateaued? Do this to grow profitably https://thesocialsalesgirls.com/sales-plateaued-do-this-to-grow-profitably-episode-284/ A Lesson on fixing your cash flow https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ How to Scale Without Borrowing (or Breaking Your Business) https://thesocialsalesgirls.com/how-to-scale-without-borrowing-or-breaking-your-business-episode-279/
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294: Here's How You Can Get Sales in December
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holidays. You'll learn: How to pick your holiday shipping cutoff date Why visibility matters after Black Friday How to schedule four email campaigns that sell while you rest Why the "second send" email often performs best What to include in your holiday emails (no discounts needed!) Easy post-cutoff ideas like gift-card and treat-yourself campaigns RELATED LINKS: Join The Inner Circle & Get Sales In December https://classroom.thesocialsalesgirls.com/inner-circle-leads Do this One Thing and get sales in December https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/ Do this to max your sales this month and beyond https://thesocialsalesgirls.com/do-this-to-max-your-sales-this-month-and-beyond/ Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/
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293: Generate weekly income with this simple strategy
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions. 🔑 Consistency is Key: Discover how Linda's commitment to consistency and repetition has made her marketing efforts memorable and highly effective. 🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she's balanced both to build her business without relying on ads. ❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success. Tune in to hear how Linda has created a marketing system that delivers results week after week! RELATED LINKS: Find Crop-A-Latte HERE: https://cropalatte.com/ Or on social media: https://www.facebook.com/CropALatte www.instagram.com/cropalattetogo Episode 62: Massive Growth Organically? Yes You Can https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ Episode 145: How To Get Reliable Sales Every Day https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Episode 146: Double Sales Without Spending More https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/
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292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!
Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why your sale doesn't have to happen on Black Friday How to keep your campaign simple and effective The one-message strategy that consistently wins How to build a high-converting early access list What to offer (and what to skip) this season RELATED LINKS: The Most Valuable Subject Line You'll Ever Use https://thesocialsalesgirls.com/the-most-valuable-subject-line-youll-ever-use/ Your November Marketing Plan In 3 Simple Steps https://thesocialsalesgirls.com/your-november-marketing-plan-in-3-simple-steps/ A $14K Pop-Up Shop Promo https://thesocialsalesgirls.com/a-14k-pop-up-shop-promo-using-pod-episode-269/ Have You Done The Planning To Have Your Best November On Record? https://thesocialsalesgirls.com/have-you-done-the-planning-you-need-to-do-to-have-your-best-november-on-record/
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
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