The Ecommerce Roadmap

Kris Heeter is a retired scientist who swore she didn't have an artistic bone in her body. She now runs B-Town Zentangle, teaching creative drawing to people who feel exactly the same way. In just one year as an Inner Circle member, she's doubled the number of students she teaches, and her sales are on track to double too. And she did it without a big launch or a single influencer. In this episode, Kris shares the four simple, consistent habits that got her there, and why she was focused on profit from day one.
Listen in and learn:
The $5 experiment, and the customers it surprisingly kept coming back

The profit lesson she learned decades ago that most founders learn far too late

The one list-building event she dropped, and the one she's run three months in a row

The mindset that keeps you from burning out in your first few months

What Kris has done is exactly what I wish every new business owner would do.
 
RELATED LINKS:
Connect with Kris
Website: btownzentangle.com

Facebook: BTown Zentangle

Instagram: @btown_zentangle

Generate weekly income with this simple strategy https://www.thesocialsalesgirls.com/blog/generate-weekly-income-with-this-simple-strategy-episode-293
This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336
How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327
Sam Cut Her Ad Spend and Doubled Her Sales and saved her business https://www.thesocialsalesgirls.com/blog/sam-cut-her-ad-spend-and-doubled-her-sales-and-saved-her-business-episode-337
She Started with $4K and a Dream https://www.thesocialsalesgirls.com/blog/she-started-with-4000-and-a-dream-now-she's-in-the-top-5-episode-320

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

CLICK HERE, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Does social media feel harder than it used to? You're not imagining it. Reach is shrinking, the rules keep changing, and a lot of store owners are ready to walk away entirely.
Before you do, listen to this. I sat down with Melissa Davies, our Inner Circle social media coach and founder of Bike Pretty, and asked her to share exactly what's working right now. She sells a niche, high-ticket product, spends barely $10,000 a year on ads, and has one of the lowest customer acquisition costs I have ever seen. Her secret is organic, and you can copy it.
In this episode, you'll discover:
The one number that tells you whether a post is actually working (and it's not likes or comments)

The platform your customer is still opening every day, even if you think she's "too young" for it

How to post consistently without getting sucked in for 3 hours

The goldmine of customer research sitting in your inbox right now

The posting frequency that sounds completely unreasonable, and why it's easier than you think

If you've been thinking about quitting social media, please, please read this first. I promise it's simpler than you think.
 
RELATED LINKS:
Learn more about the Inner Circle here: https://www.thesocialsalesgirls.com/inner-circle-membership
The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285
Create a Successful, Stress-Free Video Strategy https://www.thesocialsalesgirls.com/blog/create-a-successful-stress-free-video-strategy-episode-276
The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257

Your customers are already asking ChatGPT which products to buy. Right now, either you're the answer or your competitor is.
Today, Inner Circle coach and AEO expert Matt Demers breaks down exactly how to get your store recommended by AI. It's the same strategy he uses for his private clients, whose AI traffic converts at about double their organic search rate.
This is one of the fastest, cheapest ways to send buying traffic to your store, and it's free.
Come listen. You'll leave with 3 things you can do to get this working for you.
3 things you can do to move the needle now:
Turn on two Shopify tools you probably already have. One shows you exactly which AI searches you're showing up for (and which ones you're missing). The other tells AI what it needs to know to recommend you with confidence.

Add the one page element Matt calls the most actionable AEO step there is. It helps you rank on Google, get recommended by AI and convert more shoppers, all at the same time. Find out how many Matt recommends per page.

Use Matt's shortcut to the top of ChatGPT. One simple outreach move made his client ChatGPT's top recommendation in their category within a month, and all it cost was free product.

Use the AI Visibility Check tool here: https://www.thesocialsalesgirls.com/ai-visibility-check


RELATED LINKS:
If you're an Inner Circle member, you'll find Matt's FAQ service in your done-for-you packages, with special member pricing. You can also book a coaching call so Matt can look at your store and give you personal recommendations, or tag him in our Facebook group. 
Learn more about Matt's team at diffusedigitalmarketing.com
The One Product SEO Strategy That Actually Works https://www.thesocialsalesgirls.com/blog/the-one-product-seo-strategy-that-actually-works-episode-341
Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274
Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
CLICK HERE, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Think SEO doesn't matter if nobody's searching for your product? I used to think that too. Then I sat down with Matt Demers, SEO expert and our very first male coach in the Inner Circle, and he changed my mind.
Matt has spent years growing e-commerce stores through SEO, including helping one brand 10X its traffic in just six months with a single collection page. In this episode, he breaks SEO down for total beginners: what to focus on, what to ignore, and where to start when you only have an hour a week.
In this episode, you'll learn:
The one SEO decision that makes everything else pointless if you get it wrong

A simple five-letter framework that uncovers keywords hiding inside products you already sell

How one store 10X'd its traffic in six months without making anything new

The technical SEO error you need to fix right away, and the popular "fixes" that are secretly wasting your week

Where to start if you only have one hour a week to spend on SEO

Matt also shared his keyword placement checklist, the same one his agency uses for every client. You'll find it linked below.
 
RELATED LINKS
Grab Matt's keyword placement checklist by going to our blog post, CLICK HERE
You can find more of Matt's free content at diffusedigitalmarketing.com, on Instagram at @diffuse_digital, and on YouTube.
Find your future Buyers - using SEO for Ecommerce https://www.thesocialsalesgirls.com/blog/find-your-future-buyers-using-seo-for-ecommerce-episode-274
SEO for Ecommerce Store Owners Only https://www.thesocialsalesgirls.com/blog/seo-for-ecommerce-store-owners-only-episode-218
Use these 3 steps to get featured in Gift Guides https://www.thesocialsalesgirls.com/blog/use-these-3-steps-to-get-featured-in-gift-guides-episode-252
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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKv
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

If you only had two hours a day to work on your business…what would you do with them?
Shae Miller runs Nobly, a handmade timber decor brand for kids' rooms, around homeschooling three kids and a part-time nursing job. She gets about two hours a day to work, mostly during nap time. In the year since joining the Inner Circle, she has grown her sales by 40% over the previous year without spending a dollar more on ads. In this episode, I sit down with Shae to break down exactly how she did it, from the simple change that nearly doubled her average order value to the mysterious "Important" page that turns browsers into subscribers. 
Listen in and learn:
How Shae almost doubled her average order value

The weekly numbers habit that helped Shae spot her record-breaking month before it happened

How understanding your funnel takes the emotion out of slow weeks

A GENIUS (and free) way to build an email list full of high-intent buyers

If you're short on time and want growth that doesn't depend on ad spend, this one's for you.
 
RELATED LINKS:
Check out Shae's store here: https://knobbly.com.au/
How a Maker Scaled Her Sales and Replaced Her Teaching Salary in 4 Months https://www.thesocialsalesgirls.com/blog/how-a-maker-scaled-her-sales-and-replaced-her-teaching-salary-in-4-months-episode-327
How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313
The real reason your sales are unpredictable https://www.thesocialsalesgirls.com/blog/the-real-reason-your-sales-are-unpredictable-episode-310
This store owner grew her list by more than 1600 names - and you can too https://www.thesocialsalesgirls.com/blog/this-store-owner-grew-her-list-by-more-than-1600-names-and-you-can-too-episode-336
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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!