The Ecommerce Roadmap

Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. 
In this episode, Louise shares how she's growing her boutique clothing business with intention. From turning a broken receipt printer into an email-capture tool, to using live sales and collaborations as list-building machines, she's staying focused on what works—and doubling down on her momentum.
If you're stuck trying to grow your list, this conversation is full of practical, no-fluff strategies you can start using right away.
What you'll learn:
Why Louise's popup conversion rates are outperforming industry averages—and what that tells us

The key opportunity she was missing in her weekly live sales (and how to fix it fast)

A smart collaboration strategy that's bringing in warm, buyer-ready leads

Why she's skipping complicated ad funnels and running simple video view ads instead

How to turn FOMO into a list-growth engine—using tools she already has

 
RELATED LINKS:
Check out Louise's shop here: Be You Lifestyle Boutique
Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue
Christina's transitioning from in person to online sales https://www.thesocialsalesgirls.com/blog/christinas-transitioning-from-in-person-to-online-sales-here's-how-episode-298
The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285
€600+ sales with a list of 40. Here's how. https://www.thesocialsalesgirls.com/blog/proof-that-action-leads-to-results-episode-135
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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been missing—and walk through the simple, repeatable strategies that will help her finally scale.
You'll learn:
Why a high returning customer rate can stall your growth—and how to fix it

The #1 way to turn lurkers into subscribers (and buyers)

The exact email opt-in offers that are converting best in Valerie's business

The single habit that will help you make better marketing decisions, week after week



RELATED LINKS:
Check out the landing page that converts at 33%: https://www.gildedolive.com/pages/subscribe-here
Valerie's website: www.gildedolive.com
Make your business run without you. Here's how. https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201
How to 2x Hayley's Online Sales https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296
Louise is getting sales. How does she build a profitable business? https://www.thesocialsalesgirls.com/blog/louise-is-getting-sales--how-does-she-build-a-profitable-business-episode-297

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?
In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight.
But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out.
What You'll Learn
Why Melanie's list performs so well

How to calculate your real cost per lead using the simplest math possible

How she uses pop-ups to bring in meaningful revenue

The traffic strategy Susan recommends when all your submit rates are already strong

What it would take—financially and operationally—to hit her goal of 750 new leads a month

 
RELATED LINKS
Check out Melanie's website here: https://beads-n-style.com
Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue
Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201
How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296
A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120

What if the key to scaling your handmade business isn't launching more products—but doing less, better?
In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way.
Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies.
What You'll Learn:
The exact organic tactics that brought in 132 new customers this year—no ad spend

The smart move she can make with a gated sales page—and why you should steal it

How a monthly "numbers morning" keeps her business focused and profitable

Why this isn't the time for ads—and what to do instead to get more leads now

How to use collaborations to grow faster—without relying on influencers or TikTok




RELATED LINKS
 
Learn More About Janine's Brand at: wheatandwildflower.ca
Instagram & Facebook: @wheatandwildflower.ca
Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue
Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282
The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281
The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Are you still spending your time on something you told yourself you'd stop doing a year ago?
That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves.
In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home.
What You'll Learn:
Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like

The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient)

The real barriers to creating freedom in your schedule—and how to move past them

What makes you a risky bottleneck (and how to fix it)

How to identify which labor to delegate and structure it so your margins stay intact

 
RELATED LINKS:
Check out Ellie's site here: www.klumhouse.com
Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Hiring Help—Get Set Up for Success. https://www.thesocialsalesgirls.com/blog/hiring-help-get-set-up-for-success-episode-280
Do this now and be more profitable https://www.thesocialsalesgirls.com/blog/do-this-now-and-be-more-profitable-episode-204