Almost every one of us thinks about how to grow our sales every day. In fact, most Store owners have a sales goal in mind that will make them feel like they are successful. But did you know that it’s possible to reach your “successful” sales goal and actually have even less cash on hand than when your big goal was just a dream? Today on the podcast, I’m sharing why I think you should create a plan to scale your sales. In this episode, you’ll see: Why scaling your sales is the most profitable way to reach your big goals. What you must do before you can scale successfully. How you’ll know you’re ready to scale.   I’ll also give you some offer strategies that you can use to scale, and for inspiration, I’ll share some examples of stores that have offers that scale well! If you enjoyed this episode, you’ll want to listen to Episodes 69, 111, and 112 to hear how some super smart clients created their scaling offer. Included on all show notes: Episode Website: link to episode page Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ “Insightful, actionable, and engaging! I learn so much every single time I listen. I can’t believe this information is free  - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.  Click here, scroll down, tap to rate with 5 stars, and select “Write a review”. Let us know what you find most helpful about the podcast!

It’s the embarrassing little secret that ecommerce store owners don’t like to talk about. Why do we always feel broke? It is so frustrating, embarrassing , and it causes us so much stress.  It’s important that we talk about it, because for most of us, when we get into a cash flow crunch it makes us feel like we’re failing, Like we’re doing something wrong. It’s embarrassing, and it affects how we run the business. Running your business when cash is tight is like trying to run your business wearing handcuffs. It often leads to making poor decisions made out of a desire for a quick fix. It’s a tough problem to solve, and most of us suffer in silence. I want to share something with you that every store owner should know The truth is, many store owners don’t know that there’s a conflict between our sales goals and the real cost of growing a product based business. We’re wired to want to grow our sales, and we can learn how to do this. We teach this in the Inner Circle, and it’s the exciting part of business for most of us. But nobody teaches us the other side of that - most store owners don’t know that growth is expensive, and that it has the potential to strangle your cash flow and make it really hard to run your business. And the most important thing you need to know is that it’s preventable. And if you have a cash flow crisis, it’s fixable. Today we’re talking about why it happens - but more importantly, how you can fix it and become a cash flow positive store owner! Episode Website: https://thesocialsalesgirls.com/how-to-be-a-cash-flow-positive-store-owner-episode-164/ Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free  - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Today I’m chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the “Get Sales Now” unit inside of the Inner Circle Classroom. Last month Sylvie used the “Mystery Box” event (formerly called “ninja event). Her goal was to make some sales and get rid of some labels for products that she had discontinued. You’ll love hearing how Sylvie used this event and ultimately had her highest sales day ever. In fact, her revenue for this event was more than last year’s entire Black Friday weekend revenue. It’s a great story in itself, but the real story is about transformation. When you hear what’s happened in Sylvie's business since January 2020, you’ll get clarity  about managing your expectations for today’s results while being able to see what’s possible for you in the future. The real lesson is in understanding your sales potential if you stay consistent and focused on a few marketing activities instead of jumping from “idea” to “idea”.   When you listen, you’ll learn: The reason that building an audience is the fastest way to scale Proof that Marketing is more important than product and pricing An example of how you can get sales fast, even if you don’t know where to start How to make  “scaling” your sales possible. You can visit Eclair Lips here: https://eclairlips.com/

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals.  It’s not uncommon for higher volume stores to reach millions of people every month.  They’re highly visible. Even when you’re a new-ish Ecommerce store owner, you’ll need to make yourself visible to 100,000 - 200,000 people every month in order to create awareness for your products. It might seem daunting, but the truth is it’s not that hard, or expensive. Brand Videos are one of the fastest ways to build your product awareness, get more traffic to your site, and make your business visible and memorable. You might be thinking that Brand Videos are only for “big” businesses, and that you need a high production value, big budget video, but I know that’s not the case. Every Ecommerce store owner should have a Brand Video. When you have a Brand Video, you’ll be able to use it to: →Attract the right people, by giving them a  taste of what they’ll find on your site →Build a massive audience - for a tiny spend  Listen in as our Inner Circle Traffic Coach, Cathy Hayhurst shares a simple way to create your Brand Video then use it to build a massive audience.  Grab a pen, take some notes, and before you know it, your store will be visible, and your audience will be full of people who have a genuine interest in your products.

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/ Read the transcript of this episode here: https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161