The Ecommerce Roadmap

What if the problem isn't profit—but sales?
In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth continuing. She's doing the work. She's tracking her numbers. But she's not making enough money to justify the effort—and she's seriously questioning whether it's time to pack it in.
What we discovered together might surprise you.
Because once we looked at her numbers, it turns out profit isn't the problem at all.
This is a real-time coaching call that walks through:
The real story her numbers are telling—and why one bad month doesn't mean the business is broken

Why cutting expenses isn't a scalable solution (and what to do instead)

What a healthy profit margin actually looks like—and how Jen's business compares

The four metrics you actually need to track—and what they mean



If you've ever looked at your bank account and thought, "Why isn't this working?" this is the episode for you.

RELATED LINKS:


See Jen's website here: https://www.essentialjewelry4u.com/
How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158
How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209
A step by step plan to double Louise's email list https://www.thesocialsalesgirls.com/blog/a-step-by-step-plan-to-double-louises-email-list-episode-303
You're probably more successful than you think https://www.thesocialsalesgirls.com/blog/youre-probably-more-successful-than-you-think-episode-295

In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there.
This conversation is honest, practical, and especially helpful if you're doing the work but haven't seen the payoff yet.
In this episode, you'll learn:


how to tell the difference between "this isn't working yet" and "this will never work"

what Shelley changed after her 1:1 coaching call — and why it mattered so much

how repeated events build skill and clarity, even when results are inconsistent

what finally clicked before her most successful event



If you've been showing up, following the steps, and wondering when it's going to come together — this episode will give you both perspective and proof that you're not behind.
 
RELATED LINKS:
You can find Shelley's work here:
Website: Barkandbone.ca
Instagram: @Meat.On.Bones
Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287
A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269
Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221

Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue?
This episode is a fly-on-the-wall coaching call where we map out a clear, focused plan for hitting $35K in sales between September and December—without burning out or second-guessing every move.
Listen in and learn:
Why having a strong funnel and good products still won't get you the sales you want

How to reframe ad spend as "paying for visibility" (not gambling for sales)

The simple two-part ad strategy that builds her audience and drives traffic to her best-sellers

How to give your subscribers a reason to buy every week—without creating new products or offering discounts

 
RELATED LINKS:
Handmade Business? See How Janine Will Double Her Online Sales. https://www.thesocialsalesgirls.com/blog/handmade-business-see-how-janine-will-double-her-online-sales-episode-300
Christina's transitioning from in person to online sales. Here's how. https://www.thesocialsalesgirls.com/blog/christinas-transitioning-from-in-person-to-online-sales-here's-how-episode-298
The stress free content plan that built a huge audience. https://www.thesocialsalesgirls.com/blog/the-stress-free-content-plan-that-built-a-huge-audience-episode-190

Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. 
In this episode, Louise shares how she's growing her boutique clothing business with intention. From turning a broken receipt printer into an email-capture tool, to using live sales and collaborations as list-building machines, she's staying focused on what works—and doubling down on her momentum.
If you're stuck trying to grow your list, this conversation is full of practical, no-fluff strategies you can start using right away.
What you'll learn:
Why Louise's popup conversion rates are outperforming industry averages—and what that tells us

The key opportunity she was missing in her weekly live sales (and how to fix it fast)

A smart collaboration strategy that's bringing in warm, buyer-ready leads

Why she's skipping complicated ad funnels and running simple video view ads instead

How to turn FOMO into a list-growth engine—using tools she already has

 
RELATED LINKS:
Check out Louise's shop here: Be You Lifestyle Boutique
Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue
Christina's transitioning from in person to online sales https://www.thesocialsalesgirls.com/blog/christinas-transitioning-from-in-person-to-online-sales-here's-how-episode-298
The Most Powerful Marketing Activity https://www.thesocialsalesgirls.com/blog/the-most-powerful-marketing-activity-episode-285
€600+ sales with a list of 40. Here's how. https://www.thesocialsalesgirls.com/blog/proof-that-action-leads-to-results-episode-135
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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been missing—and walk through the simple, repeatable strategies that will help her finally scale.
You'll learn:
Why a high returning customer rate can stall your growth—and how to fix it

The #1 way to turn lurkers into subscribers (and buyers)

The exact email opt-in offers that are converting best in Valerie's business

The single habit that will help you make better marketing decisions, week after week



RELATED LINKS:
Check out the landing page that converts at 33%: https://www.gildedolive.com/pages/subscribe-here
Valerie's website: www.gildedolive.com
Make your business run without you. Here's how. https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201
How to 2x Hayley's Online Sales https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296
Louise is getting sales. How does she build a profitable business? https://www.thesocialsalesgirls.com/blog/louise-is-getting-sales--how-does-she-build-a-profitable-business-episode-297