When someone asked, “Which marketing activity actually moves the needle?” we knew we had to talk about it. Because the answer isn’t what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty) unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth. What You’ll Learn: ✔️ Why customers rarely buy after just one click ✔️ The truth behind “this isn’t working” ✔️ How to use your Shopify conversion paths to find what’s really bringing in sales ✔️ The easiest way to keep showing up (without reinventing the wheel) ✔️ What to repeat—and what to fix—when sales are slow RELATED LINKS: Should You Hire Someone to Make Your Reels? https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/ The ‘Marketing First’ Strategy That Grew This Business to 4.6M Views https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/ What happens when you put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ The Stress Free Content Plan That Built A Huge Audience: https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/
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284: Sales Plateaued? Do this to grow profitably
If your ecommerce sales have hit a plateau around $2K/month, and you’re wondering why it’s not growing, this episode is for you. We’ll break down the one core reason most stores get stuck—and how to shift your strategy so you can grow without sacrificing profit. This isn’t about running a sale or throwing money at ads. It’s about fixing the root problem—and building a business that’s sustainable, scalable, and aligned with your goals. What You’ll Learn: Why your business is likely out of alignment—and how to fix it The problem with chasing growth before your offer is clear The 3 questions every potential customer needs answered How to grow past $2K/month without running discounts or promos The most profitable thing you can do before you invest in more traffic RELATED LINKS: 2 Simple Steps To A Better Conversion Rate https://thesocialsalesgirls.com/2-simple-steps-to-a-better-conversion-rate-episode-268/ What to Do When You Have More Time Than Money in Your Business https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/
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283: I’m Doing Something Scary
Today, I’m sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter. 💡 In this episode, you’ll learn: What a business retreat really looks like—and why it’s not just a vacation Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift What past attendees say they’ve walked away with: clarity, connection, and confidence How stepping away on purpose can help you reconnect with your next big move Want to join us in Crete this October? CLICK HERE!
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282: Organic Sales: Don’t Miss These 2 Strategies
Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they’ve used to generate consistent organic growth for ecommerce brands—without spending a fortune. What you’ll learn: The simple, repeatable collaboration strategy one business owner used to grow her email list by 1,600+ people Why the quality of your leads matters more than the quantity How to use a subscription waitlist and email funnel to add 50–100 customers monthly The real reason collaboration partners don’t need to match you in size or niche Why your future customers need to be “primed” before they’re ready to buy RELATED LINKS: Join me for Brand Collab Bootcamp Sept 8-12, CLICK HERE! Join Subscription Box Week (Sept 28–Oct 3) — Learn how to build and launch an evergreen waitlist funnel that sells on repeat. Also $15 and packed with step-by-step guidance. Click HERE!** The free strategy that got 1600 leads and 34 new customers https://thesocialsalesgirls.com/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281/ Massive Growth Organically? Yes, you can! https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ **This podcast episode link may contain affiliate links, which means I may earn a commission if you make a purchase through my links, at no additional cost to you. Please read the full disclosure page for more information. Click HERE for our full disclosure statement.
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281: The free strategy that got 1600 leads and 34 new customers
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I’ve been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a “Year of collaborations” I made her promise to share her results in a case study. Listen in and you’ll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her “year of collaboration” Tina’s best tips on how to make Collaboration Events easy and repeatable! Ready to collaborate and fast track your organic growth? https://classroom.thesocialsalesgirls.com/brand-collab-bootcamp ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
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