#84: Hashtags Don't Matter (and 4 other things you can stop obsessing over)
Raise your hand if you’ve ever hit ‘post’… then sat there watching your likes trickle in slower than a Monday morning.You followed all the “rules” - nailed the hashtags, wrote a mini-novel in the caption, timed it perfectly. So why does it still feel like you’re shouting into the void?In this episode of The Social Smarty Show, I’m breaking down the outdated advice still floating around the internet - and what actually matters in social media marketing in 2025. If your reach is tanking and your content feels invisible, this is your wake-up call (with love). We’re talking hooks, video, searchability, and why the algorithm doesn’t care when you hit publish.If you’re ready to stop wasting time and start creating content that actually gets seen, you’re in the right place.In this episode, I mention the Content Confidence Kit - you can check it out here: https://socialsmarty.co/content-confidence-kit Looking for advice to help you confidently show up on social media?Connect with Jodine: Instagram: www.instagram.com/socialsmarty.coFacebook: www.facebook.com/socialsmarty.coYouTube: www.youtube.com/c/SocialSmartyJodineMcIntyreWebsite: www.socialsmarty.co
--------
12:03
--------
12:03
#83: From Mood Board to Media Coverage: The Birth of Busy With Books
When social media strategist Hanna Rauch launched a second business that had nothing to do with marketing, she didn’t expect it to explode the way it did. But Busy With Books - her introvert-friendly reading retreats and online book club - struck a chord with hundreds of book lovers craving connection without the pressure.In this episode, Hanna gets real about the early days: from posting to zero followers, to going viral with nothing but a mood board and a dream. She shares exactly how she built momentum, what content moved the needle, and the surprising backlash she wasn’t prepared for (and how she handled it).This isn’t just a story about retreats and reading - it’s a masterclass in community-building, storytelling, and staying true to your values when the internet comes knocking.What’s Inside This Episode:The moment Hanna knew she wanted a second business that had nothing to do with marketingWhy reading retreats were the “obvious” answer (even though no one else was doing them in NZ)What she did in the first 30 days to grow from zero followers to 450 people on the waitlistWhy she didn’t wait until everything was ready before she started postingHow she made content without having any real retreat footage yetThe surprisingly effective TikTok-to-Instagram strategy she used to grow both audiencesWhat went down when she announced her paid book club - and why it did shake her confidenceThe exact PR strategy that landed her in Women’s Day, Stuff, NZ Herald + moreOne media feature she thought would pop… but didn’t-The best user-generated content campaign she’s ever run (and how she pulled it off)Her perspective on “authenticity” — and the difference between being real and being rawWhy she’ll gladly post her screen time report but draw the line at mid-cry selfiesTo find out more about Busy with Books and connect with Hanna:Visit Busy with Books: https://www.busywithbooks.comFollow on YouTube: https://www.youtube.com/@BusywithBooksFollow on Instagram: https://www.instagram.com/busywithbooksnzFollow on TikTok: https://www.tiktok.com/@busywithbooksnzLooking for advice to help you confidently show up on social media?Connect with Jodine: Instagram: www.instagram.com/socialsmarty.coFacebook: www.facebook.com/socialsmarty.coYouTube: www.youtube.com/c/SocialSmartyJodineMcIntyreWebsite: www.socialsmarty.co
--------
40:03
--------
40:03
#82: Your Weekly Wrap-Up of Social Media News, 22 June 2025
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.In this episode, I cover:Facebook's announcement that all videos on the platform will now be treated as ReelsInstagram is finally rolling out shared accessFacebook will soon allow login via PasskeysInstagram has increased the length of Reels to 20 minutesThreads is rolling out this fun feature to help you hide spoilers: https://www.threads.com/@zuck/post/DK-BydcJHkF TikTok's new feature: Connect NowAds are coming to WhatsAppMeta is working on more smart glasses collabsLooking for more advice to help you confidently show up on social media?Connect with Jodine: Instagram: www.instagram.com/socialsmarty.coFacebook: www.facebook.com/socialsmarty.coYouTube: www.youtube.com/c/SocialSmartyJodineMcIntyreWebsite: www.socialsmarty.co
--------
5:28
--------
5:28
#81: Your Weekly Wrap-Up of Social Media News, 15 June 2025
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.In this episode, I cover:Instagram’s new limit on Trial ReelsMeta’s first generative AI editing feature: Restyle (check out the video I mention during the episode here: https://www.threads.com/@oncescuradu/post/DKxKN8Zs3mi/media )Instagram automatically allowing public photos and videos to appear in search resultsThreads testing direct messages (DMs)YouTube adding posts to the Shorts feedInstagram testing a Save buttonTikTok’s new AI-powered Ad AssistantLooking for more advice to help you confidently show up on social media?Connect with Jodine: Instagram: www.instagram.com/socialsmarty.coFacebook: www.facebook.com/socialsmarty.coYouTube: www.youtube.com/c/SocialSmartyJodineMcIntyreWebsite: www.socialsmarty.co
--------
7:13
--------
7:13
#80: Your Weekly Wrap-Up of Social Media News, 8 June 2025
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.In this episode, I cover:Instagram's beta test of a new Story type called "Quicksnap"Is the Edits app getting a teleprompter?TikTok now allows you to send voice messages in DMsInstagram's potential changes to Broadcast ChannelsTikTok's new toolsLinkedIn's tips for getting better results from videos: https://www.linkedin.com/business/marketing/blog/content-marketing/13-top-tips-for-compelling-b2b-video-content-on-linkedinLooking for more advice to help you confidently show up on social media?Connect with Jodine: Instagram: www.instagram.com/socialsmarty.coFacebook: www.facebook.com/socialsmarty.coYouTube: www.youtube.com/c/SocialSmartyJodineMcIntyreWebsite: www.socialsmarty.co
Right now, managing social media for your business probably feels overwhelming, confusing and time-consuming. Where do you start, what do you post and how do you know you’re even doing it right?
You’ve wasted enough time trying to figure it all out on your own. What you need is clarity around your social strategy and practical techniques to bring it to life.
Join Jodine McIntyre, Social Smarty, as she helps you make sense of social media marketing so you can confidently and consistently build buzz around your business online.
Episodes include actionable tactics, the latest trends, tips you wish you knew sooner plus interviews with those nailing it in the social media space.
Let's get excited about the possibilities social media can offer for your business growth!
New Zealand