TMC Presents: The Marketing Clubhouse

In this episode of The Marketing Clubhouse, we’re joined by Anna Henwood, CEO of Stickybeak and former CMO of Les Mills New Zealand.

Anna is on a mission to make feedback a core part of the marketing process - not an expensive afterthought.

We unpack why traditional research often slows marketers down, how testing in real scroll environments like TikTok and Meta changes the quality of insight, and why Anna believes you should “test the ingredients, not the cake.”

This episode is a practical playbook for one-person marketers and small teams who want to move faster, waste less budget, and build marketing that actually resonates.

What we cover in this episode:
• Where feedback fits in the marketing cycle - and when to push for it
• Why traditional research panels can produce jaded responses
• The difference between testing in artificial environments vs real scroll contexts
• What it means to “test the ingredients, not the cake”
• How to build a living feedback loop as a solo marketer or small team
• The key metrics small teams should watch weekly without drowning in data
• When gut instinct still beats data

You should listen if… You’re a one-person marketer juggling everything, you’ve launched campaigns that “felt right” but didn’t land, or you want to move faster without blowing your budget.

This episode gives you a simple, realistic framework for using feedback as a growth tool - not a blocker.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected]
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we’re joined by Kim Voon, founder of Insight Online, who has spent over a decade helping New Zealand SMEs stop wasting money on digital marketing that looks good in reports but doesn’t drive sales.

We unpack the most common mistakes small businesses make online - from “set and forget” websites to chasing shiny new platforms without fixing the basics.

Kim shares what actually matters, which metrics owners should watch weekly, and how SMEs can hold agencies accountable for real commercial results. If you’ve ever looked at a marketing report full of clicks and impressions and thought, “But where are the sales?” - this episode is for you.

What we cover in this episode
• The top three digital marketing mistakes SMEs consistently make
• Why “set and forget” marketing quietly kills growth
• The fundamentals businesses should fix before spending another dollar on ads
• The disconnect between agency reports and actual revenue
• The key metrics SME owners should track weekly (and why most don’t)
• What small businesses really need to know about the future of digital advertising

You should listen if… You’re a small business owner tired of marketing that feels busy but not profitable. You’re working with an agency and not sure what “good” actually looks like. Or you’re a marketer who wants to focus less on vanity metrics and more on commercial impact.

This episode cuts through the noise and brings digital marketing back to what it should be about - sustainable sales.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected]
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we sit down with Lara Acosta - LinkedIn-first personal brand strategist and one of the platform’s fastest-growing creators.

Lara went from unknown student to industry authority by treating content like a long-term asset, not a side hustle.

We talk about the difference between visibility and memorability, why personal branding in 2025 is less about influence and more about leverage, and how to build something sustainable without pretending to be someone you’re not.

This conversation is equal parts mindset and mechanics - from why most people start for the wrong reasons to what “day one” actually looks like depending on where you are in your career.

What we cover in this episode
The shift that made Lara realise personal branding could change her life
Why chasing visibility without clarity leads to being forgotten
The real risk of not building a personal brand in 2025 (even if you love your job)
How to know if you’re building a brand for the wrong reasons Lara’s SLAY framework - and how to apply it when you think you have nothing interesting to say
What consistency actually looks like when you’re busy, tired, and doubting yourself
How to decide what parts of your story to share - and what to keep private

You should listen if… You’ve thought about building a personal brand but feel behind. You’re visible but not memorable. Or you secretly know your story could open doors, but you’re still hiding behind a logo.

Whether you’re a student, mid-career marketer, or senior leader who’s never posted, this episode breaks down how to start strategically - without becoming an influencer caricature.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected]
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we’re joined by Kathryn Sanford, a personal brand coach for senior women professionals who helps her clients move from feeling invisible to being influential. Kathryn works with women who’ve built decades of experience - yet quietly question their relevance, confidence, or visibility.

We unpack why confidence can shrink as experience grows, what’s happening in our brains when we start to reframe how we see ourselves, and why personal branding feels so uncomfortable (especially if you’ve been a long-time LinkedIn lurker).

Kathryn shares practical rewires for self-doubt, how to show up authentically without turning into a “tech bro thought leader,” and why believing your story privately matters before telling it publicly.

What we cover in this episode
• Why many women redefine themselves by titles - and the first mindset shift required before posting online
• The neuroscience behind self-reframing and how it changes how we show up
• Why personal branding feels “icky” and the mental effort required to push through
• How to handle workplace self-doubt when colleagues notice your visibility
• The risk of outsourcing your story — and what we lose when we do
• Patterns Kathryn sees in women who successfully reinvent themselves mid-career

You should listen if… You’re a senior professional who feels like your experience isn’t translating into visibility, you’ve thought about showing up on LinkedIn but keep hesitating, or you’ve quietly wondered, “Who am I to talk about this?”

This episode is a powerful reminder that confidence isn’t about volume - it’s about belief. And that it’s never too late to reclaim your voice.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected]
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse.

While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks.

We unpack why OOH still delivers unique value in a digital-saturated world, how sustainability is shaping Phantom’s positioning, and how physical campaigns can spark online momentum. This is a conversation about creative constraint, brand storytelling in public spaces, and why offline media might be more powerful than ever.

What we cover in this episode
Why OOH and street posters are seeing a resurgence in a digital-first era
What types of campaigns work best in physical public spaces
How Phantom communicates sustainability credentials without sounding performative
Designing poster campaigns that spark UGC and social momentum
Turning creative constraints into bold activation ideas
How to measure ROI and impact in outdoor media
Balancing national scale with hyper-local cultural relevance

You should listen if you’re a marketer who lives in dashboards and performance metrics and want to rethink the role of physical media, or you’re curious about how offline can amplify digital - not compete with it.

This episode is a reminder that not everything powerful lives behind a screen.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected]
Hosted on Acast. See acast.com/privacy for more information.