TMC Presents: The Marketing Clubhouse

In this episode of The Marketing Clubhouse, we're joined by Dave Hayward, founder of Europa and one of the leading voices rethinking what modern marketing consulting should look like.

As businesses tighten budgets and AI reshapes the way marketing gets done, Dave believes the traditional consulting model is due for an overhaul. Rather than delivering strategy decks and walking away, he's built Europa around Marketing-as-a-Service - a model that combines strategy, execution, operations, and AI to help businesses achieve real outcomes.

Together, we explore what it takes to become the consultant clients keep during uncertain times, how AI is changing the consulting landscape, and why operating leverage- not just expertise - will define the next generation of marketing advisors.

This is an essential conversation for consultants, fractional CMOs, freelancers, and senior marketers looking to future-proof their careers in an AI-driven world.

What we cover in this episode
Why strategy without execution is no longer enough
What makes a marketing consultant truly indispensable to a business
How consultants can survive and thrive during economic uncertainty
What Marketing-as-a-Service looks like in practice
Why AI won't replace great consultants—but will replace outdated ways of working
How to use AI as operating leverage rather than a content generation tool
The biggest opportunities for consultants in an AI-first world
How to evolve from selling advice to delivering measurable business outcomes
What consulting could look like over the next three years as AI becomes standard
Practical ways to remain valuable as technology continues to evolve

You should listen if...
You're a marketing consultant, freelancer, or fractional CMO
You're wondering how AI will impact consulting and advisory work
You're looking for ways to deliver more value to clients
You're rethinking your consulting business or service offering
You want to future-proof your career in a rapidly changing industry

This episode will challenge the traditional consulting model, help you think differently about the value you deliver, and show you how to build a consulting business that's designed to thrive in the age of AI.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we're joined by Cass Barker, Director of Gybe Consulting and one of Australia's leading specialist marketing recruiters.

With more than 16 years of experience helping marketers land jobs, build careers, and navigate an increasingly competitive hiring market, Cass has interviewed thousands of candidates and worked alongside some of Australia's biggest brands. She knows exactly what gets marketers shortlisted, what gets them overlooked, and what hiring managers are really looking for in 2026.

Together, we unpack what today's job market actually looks like, how AI is changing recruitment, and the practical steps marketers can take to stand out from the crowd.

This is an essential conversation for anyone thinking about their next career move, whether you're actively job hunting, preparing for future opportunities, or simply wanting to build a stronger personal brand.

What we cover in this episode
The biggest mistakes marketers make before they even reach the interview stage
What recruiters immediately look for when reviewing CVs and LinkedIn profiles
How the marketing job market has changed and what candidates need to know in 2026
What separates great interviewees from everyone else
The interview questions marketers should always be prepared for
How to confidently talk about your achievements without overselling yourself
Using AI to improve your job applications while still sounding authentic
When and how to negotiate salary effectively
Whether you should apply for roles if you don't meet every requirement
Practical advice for marketers navigating redundancy or a difficult job search

You should listen if you're applying for marketing roles in today's competitive market, you're updating your CV or LinkedIn profile, you want to interview with more confidence, you're unsure how AI fits into the job application process or you're looking to grow your marketing career or secure your next opportunity

This episode will help you understand what recruiters are really looking for, avoid common job search mistakes, and give you practical strategies to stand out in one of the most competitive hiring markets marketers have faced in years.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we're joined by Dom Harvey, one of New Zealand's most recognisable broadcasters, award-winning podcasters, and co-founder of PodLab.

After more than two decades hosting one of the country's biggest breakfast radio shows, Dom made the leap into podcasting and built The Dom Harvey Podcast into one of New Zealand's most listened-to interview shows.

Together, we go behind the scenes of what it really takes to create, grow, and sustain a successful podcast. From guest research and interviewing techniques to distribution, promotion, and emerging AI tools, Dom shares the lessons he's learned from building a podcast that consistently attracts high-profile guests and loyal listeners.

This is a practical conversation for marketers, founders, creators, and brands who are considering launching a podcast or looking to get more value from the one they already have.

What we cover in this episode
The decisions and habits that helped The Dom Harvey Podcast succeed early
Essential tools, software, and technology for modern podcasters
How podcasts contribute to brand awareness, trust, and audience growth
Common mistakes new podcasters make and how to avoid them
Why distribution is often more important than recording the episode itself
Practical strategies for promoting and growing a podcast audience
The role AI is likely to play in the future of podcasting
How to build a sustainable podcast process without burning out
Dom's approach to interviewing prime ministers, Olympians, business leaders, and high-profile guests
What makes people feel comfortable enough to share honest stories

You should listen if...
You're thinking about launching a podcast for yourself or your business
You want to use content to build trust and authority in your industry
You're struggling to grow or promote an existing podcast
You're curious about how AI is changing content creation and audio
You want to learn from someone who has built one of New Zealand's most successful podcasts

This episode will help you think more strategically about podcasting, avoid common mistakes, and build a content asset that continues to create value long after you hit publish.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we’re joined by Rosie Chong - Australia’s go-to “9-to-5 personal branding gal.”

Rosie built a LinkedIn following of 55,000+ while working full-time, proving you don’t need to quit your job to build influence, opportunity, and leverage.

We unpack the mindset shifts professionals need before they post, how to balance visibility without making your boss uncomfortable, and why most people don’t have a personal-brand problem - they have a clarity problem. From content frameworks to burnout boundaries, this episode is a practical guide for building a personal brand that adds to your career, not drains it.

What we cover in this episode
• Why Rosie started building her personal brand while still employed - and how it changed her life
• The line between being visible and being “too much” at work
• What clarity actually means — and how to find your angle
• Where to start if you think you have “nothing interesting to say”
• A realistic weekly routine for building a brand alongside a full-time job
• What your first 30 days on LinkedIn should look like if you’re starting from zero
• How to avoid burnout while staying consistent

You should listen if… You want to build a personal brand but don’t want to quit your job. You’re worried about what your boss or colleagues might think. Or you’ve been lurking on LinkedIn knowing you should start — but haven’t.

This episode shows you how to build visibility strategically, sustainably, and confidently — without turning your life upside down.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we're joined by Kaila Colbin, leadership educator, founder of Boma, creator of the Crusaders Leadership Programme, and one of New Zealand's most influential voices on leadership, culture, and human performance.

Before stepping into the world of leadership development, Kaila spent years in marketing - writing hundreds of marketing columns, running a social media consultancy, serving as CMO for a global kids' game, and founding both TEDx Christchurch and Ministry of Awesome.

Together, we explore the crossover between marketing and leadership, why so many marketers underestimate their ability to lead, and what it takes to become someone others genuinely want to follow.

This is a thought-provoking conversation for marketers who want to increase their influence, step into leadership, and take greater ownership of their careers.

What we cover in this episode
What leaders consistently misunderstand about marketing
What marketers often get wrong about leadership
Leadership lessons every business can learn from the Crusaders
Why courage is a trainable skill, not a personality trait
How marketers can influence CEOs, founders, and executive teams
The difference between operating as a victim and taking ownership
Practical ways to build leadership skills before receiving a title
The communication habits that strengthen teams and relationships
Kaila's evolving views on marketing, influence, and human behaviour

You should listen if...
You're a marketer looking to become more influential at work
You want to move into leadership but don't have the title yet
You're struggling to influence senior stakeholders or decision-makers
You're interested in culture, performance, and team dynamics
You want practical advice on building confidence and courage in your career

This episode will challenge how you think about leadership, help you build greater agency in your career, and give you practical tools to become the kind of person people choose to follow.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.