Abundant + Aligned

This is the most under-rated PR strategy and the exact blueprint is now yours. 
This week I am joined by Gabrielle Scout, founder of Scout's Agency. She breaks down exactly how she's booked 6,000 episodes and 400 podcast tours for her clients, including how to curate the perfect list of shows, send the pitch and what to do before and after the episode to maximise this 7 figure PR strategy. 
In this episode, you will learn: 
Why podcast guesting is the most accessible form of PR for women in business and how to use it to increase your income 
How to build a list of podcast shows that will actually say yes
What goes in a pitch and the what to write in the first line to get the host's attention 
What to do after the podcast episode goes live so it keeps paying you 
Gabrielle Scout is the founder of Scout's Agency, a podcast PR agency she started in 2019 by cold emailing a thousand women from a spreadsheet. Seven and a half years and 400 podcast tours later, her pitch format is the industry standard. 
Find her at scoutsagency.com, on Instagram at @gabriellescoutmayo and @scoutsagency.
Grab her free pitch template at here. 

Mentorship and Further Insights: 

Reserve your seat at La Maison: A 90 minute masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 

2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry.

Book the mini private 1:1 mentorship package here. 

Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.

The personal brand has taken over. The founder is the product, and everything from her morning routine to her marriage gets turned into content so the business can sell. I'm going the opposite way, and this episode is why.
In this episode, you'll learn:
Why building the whole brand around the founder quietly caps how far the business can actually scale
What "yapping" content is training your audience to expect from you, and why it's so hard to walk back once you've started
The reason I'm growing a consultancy instead of a coaching personality, and what changes when the business no longer runs on my face
Why privacy has become the most elegant thing a woman in business can hold, and what it does to the way people perceive you
What I'm taking from fashion, design and premium brands into how I write, post and send email
This is the first of a new format on Abundant + Aligned. Less teaching, more commentary. My read on what's happening in business, culture and entrepreneurship, and what's inspiring me right now.

Mentorship and Further Insights: 

Reserve your seat at La Maison: A 90 minute masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 

2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry.

Book the mini private 1:1 mentorship package here. 

Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.

You can be excellent at what you do and still be running your business in a way you were never built to run.
Your human design tells you how you're meant to work, make decisions, attract clients and build a team. Most women have never been shown how to read it, so they copy someone else's model and wonder why it takes so much out of them.
Lily Eid joins me to break the whole thing down, and it goes far deeper than knowing your type.

In this episode, you'll learn:
Why two people can do identical work and only one of them burns out, and what burnout actually looks like for your energy type
The three things to look at first on your chart, and what each one tells you about how to run your business
How you're designed to initiate. Responding, informing, or waiting to be invited, and why using the wrong one is costing you clients
The way you're meant to make decisions, and a simple exercise to tell whether you've been overriding your own authority for years
The engineering team where two people were labelled underperformers. It wasn't skill, and what Lily found instead will change how you hire

Grab your free human design chart before you listen. You'll need your birth date, location and exact birth time. 

About Lily: Lily Eid is a Culture and Leadership Strategist with a background in organisational psychology and strategic HR, and the founder of Leid by Design. Her methodology, The Unique Human Operating System, maps three layers of how a person operates: behavioural wiring, productivity profile, and energetic map. Find her at leidbydesign.com.au or on Instagram @leidbydesign__

Mentorship and Further Insights: 

Reserve your seat at La Maison: A 90 minute masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 

2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry.

Book the mini private 1:1 mentorship package here. 

Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.

You've hit the same income ceiling more than once now, and every time you've answered it the same way. You worked harder. It didn't move.
So this episode isn't about strategy, because strategy was never what was holding you. It's the five patterns I see in almost every capable woman who's stuck at a number well below what she's worth, and how each one quietly runs her business for her.
In this episode, you'll learn:
Why your state of being is the reason nothing new is landing, and what all that over-delivering is actually doing for your income 
The stress response you've been running your business on for years, and why it was never built for women in the first place
The client you've already outgrown, and why letting her go feels like a betrayal even while it's keeping you out of the room you want
What the words "no pressure at all" at the end of a message are really doing to the sale
The reason a record month arrives as anxiety instead of celebration, and what your body is protecting you from when it does
This is part three of the high value woman series.
If any of this landed too close to home, my Private 1:1 Accelerator is open by application. It's the closest level of proximity to me and the fastest way to move the patterns rather than manage them.

Mentorship and Further Insights: 

Reserve your seat at La Maison: A 90 minute masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 

2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry.

Book the mini private 1:1 mentorship package here. 

Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.

This one's a pep talk for the woman who's ready to be more selective and highly paid. Today I'm giving you permission to go where the money is and solve rich people problems inside your area of work.
In this episode, you'll learn:
The one question that cuts straight through imposter syndrome and tells you whether you're ready for higher level clients, and why your portfolio has nothing to do with the answer
Why a 100 million dollar tech company hired the smaller agency over the big one, and what that means for you if you're still waiting to feel experienced enough
The mistake I see women make when they build small offers as stepping stones to their signature package, and what a high paying client actually wants instead
The difference between experience and knowledge, and which one you genuinely need before you increase your income
The four week task I gave a client this week that shifts your identity at a subconscious level, and why it doubles as some of the best marketing you'll do
This is episode two of Her Essence, a mini series on becoming a high value woman so you can be highly paid in your industry. If you haven't heard episode one on where I spend my money personally and in the business, go back and listen to that first.
If this landed and you want to be in the room where these conversations are happening, The Collective is my six month group mentorship for women making exactly this move. Expressions of interest below. 

Mentorship and Further Insights: 

Reserve your seat at La Maison: A 90 minute masterclass revealing the codes that transform a business into a luxury brand with high-end services that clients seek out. 

2027 EXPRESSIONS OF INTEREST: The Collective: A mentorship for women in business ready to expand into multi five figure and six figure months, attract premium clients and become known in the high-end space in their industry.

Book the mini private 1:1 mentorship package here. 

Further Resources: Follow me on Instagram for the ongoing edit on building a high-end brand and living a premium life.