14. Hannah Hardy-Jones (Contented) on Human-Centred Tech, Scaling a Homegrown Startup, and Fractional Hiring
Hannah Hardy-Jones co-founded Contented with a simple but powerful idea: use AI to amplify human connection, not replace it. Today, Contented’s tech is helping everyone from farmers to CEOs capture meaningful insights from everyday conversations.In this episode, Marcus and Hannah talk about taking a homegrown startup global, balancing purpose and daily operations, and how to leverage fractional hiring. This one is for the founders and for the AI sceptics who need a little hope about where this is all heading.
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1:21:53
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1:21:53
13. Michelle Shirtcliffe on Courageous Conversations, Hiring Smart, and Building a Business With Your Spouse
In todays episode, Marcus sits down with Michelle Shirtcliffe—co-founder and CEO of Publica - a creative digital development agency. Michelle began her career in big agencies before launching Publica with her husband, Mark. Today, they lead a team tackling complex digital builds, creative strategy, and the kinds of challenges most agencies shy away from.She shares how she navigates courageous conversations, why she hires people better than her, and what it takes to grow a business with your spouse—while staying married.If you’re into straight-talking leadership or want a behind-the-scenes look at a creative agency, this episode’s for you.
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1:05:06
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1:05:06
12. Tim Dunn (Bushbuck) on Design Thinking, Disruption and Surrounding Yourself with Good People
Tim Dunn, is the founder of BushBuck, an outdoor gear brand with a penchant for disruption. In this episode of the Business Mastery podcast, Tim shares his journey from aspiring product designer to C.E.O. of an international business.You'll hear how BushBuck identified gaps in a saturated market, scaled rapidly, and embraced automation to streamline their operations. Tim opens up about the power of dreaming big, surrounding yourself with the right people, and leading with clarity and purpose.Whether you're a product-based founder or just love a good entrepreneurial story, this episode is packed with insights you can apply right away.
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1:23:18
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1:23:18
11. Brad Lake (The Brothers Green) on Launching in a Tough Industry, Diversifying Agriculture in NZ, and the Importance of Mastering Your Messaging.
In Episode 11 of The Business Mastery Podcast, Marcus is joined by Brad Lake from The Brothers’ Green.Brad left a career in agricultural banking to take on, in his words, “the hardest industry to start a business in”—a skeptical market, major advertising roadblocks, and a product that was, at the time, illegal for human consumption.After plenty of hard lessons and a few major pivots, Brad and his team are building a thriving e-commerce business with direct-to-consumer sales. Tune in—you’ll see why his optimism and passion are driving it forward.
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1:30:35
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1:30:35
10. Dion van Kekem (Niveau Pools) on Working with Family, Passion for Your Craft, and Getting Engaging Experts
In this episode, we’re joined by Dion van Kekem of Niveau Pools. After working alongside his father for many years, Dion took the reins of the business, which is now one of New Zealand’s leading pool construction companies. He shares insights on the father-son dynamic, the challenges of transitioning into ownership, and the importance of investing in external support to focus on what truly matters. He’s a super humble guy - you’ll appreciate his honesty and openness about the triumphs and tribulations of business ownership.
Delve into the lives of New Zealand's best business owners - the mindsets, skillsets and systems they've used to take them to the top of their markets.
New Zealand