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Business of Sport

Charlie & Harry Stebbings
Business of Sport
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  • Guenther Steiner: ‘A Life in F1: Moving On From Haas, Christian Horner’s Sacking, & The Genius of Verstappen' (Ep77)
    This week, we’re delighted to welcome the legendary Guenther Steiner to the show. One of the most iconic Team Principal’s to grace the paddock, the personality and energy he brings to the room is not just a show put on for the Drive to Survive cameras. What you have seen on TV is a true account of the man, taking the mickey out of us from the off while delivering such a compelling view on life as a Team Principal and the wider world of F1.  Having left Haas at the end of 2023, he seemed relaxed and free from the pressures of day to day management in one of sport’s most high pressure environments. The toll it takes when under such scrutiny without respite is one of the most fascinating aspects of executive management in F1. Christian Horner’s departure from Red Bull last week tees up the conversation focusing on what happens when a leader departs, but also how well prepared organisations are to deal with unexpected circumstances. Guenther’s profile has become a poster for modern F1; someone who the fans didn’t have exposure to thrust into the limelight as a result of a turbo charged media and brand strategy. But he is more than the big smile and humour. This is someone who founded a team from scratch, operated it under extremely difficult circumstances, and gave life to the sport where it was most needed. He does not disappoint.  On today’s show we discuss: Running an F1 Team What goes into running an F1 team and why it’s more business than racing The chaos and logistics of travelling with the F1 circus The inside story of how Haas F1 was built from scratch Why the cost cap has improved competition and how it changed the sport as a whole What no one tells you about a team principal leaving: power shifts, media spin, and personal fallout Why Guenther believes being a good team boss is more about managing people than cars The Mediafication of F1 How Drive to Survive changed the sport and how it changed Guenther’s life The shock of becoming globally famous just for doing your job Guenther’s take on the Brad Pitt F1 movie and what Hollywood will never get right about racing Why modern drivers need to master more than just the car; media, messaging, and memes included The hidden costs and benefits of turning Formula 1 into entertainment Why it’s not just Netflix who created a new generation of fans  Drivers Why you need two number 1 drivers to compete at the top Who has more power today: the drivers or the teams? How to manage modern drivers; especially their egos, entourages, and online presence The difference between a quick driver and a team player Who would be Guenther’s dream driver lineup (for the memes) A huge thank you to our amazing partners on the show: RUNNA Whether you’re an existing use or if it’s your first time on the app, use the code below for exclusive access! https://join.runna.com/lKmc/redeem?code=BOSRUNNA  
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  • Thomas Hal Robson-Kanu: ‘How to Run a Business & Play in the Premier League' (Ep76)
    This week, we’re delighted to welcome Thomas Robson-Kanu to the show, known to many of you I’m sure as Hal. The different names he has gone by is the perfect demonstration as to why this is such a unique story. A footballer with over nearly 500 competitive games under his belt and a businessman with revenues in the tens of millions, Thomas is the epitome of creating additional opportunity alongside elite sporting performance. Many of us think straight to that momentous moment in Euro 2016 when he scored the goal of goals against Belgium to put Wales in their first Semi-Final. As incredible as that was, it doesn’t come close to doing him justice. The Turmeric Co has become a leading company in the food and beverage industry, with the shots extracted directly from turmeric roots linked to Hal overcoming career ending injuries and chronic inflammation. We have to be careful about how we directly link this to recovery, but everything points to major health benefits and recovery. But how do you build a business and compete in the Premier League at the highest level? This is a conversation for everyone; any athlete looking to understand how you can influence the business world, Hal gives one of the best explanations we’ve heard on 80 shows. Anyone interested in the realities of building a business alongside another high intensity career, this is also for you. Not to mention, from a fan point of view, it’s another reveal on the people behind the athletes we celebrate but don’t give full recognition to.  We have put a link to the Turmeric Co below (not a paid advert!) because I think this genuinely something you should try. I’m excited for you to hear this.  On today’s show we discuss: Football, Media & Player Empowerment What was it like to walk away from football while still receiving offers? How do you recover after being told you’ll never play without pain again? Why do so few players take control of their own stories? How does the football system fail young players in preparing them for life after the game? Why media narratives can overlook the full story of a player's journey Entrepreneurship & the Athlete Mindset: How did he balance building The Turmeric Co. while still playing professionally Why sports people make the best entrepreneurs Why resilience, discipline, and recovery matter just as much in business as in elite sport Building a brand off the back of a sporting career The mindset of training like every game could be your last and how that mentality translated to startup life What made Hal believe a turmeric shot could replace surgery Footballing Legacy Why careers aren’t defined by stats, but by moments. The magic of the Euro 2016 tournament and how it reshaped Hal’s legacy How can players prepare emotionally and financially for retirement Mentoring the next generation: what young footballers need to hear now. A huge thank you to our amazing partners on the show: RUNNA Whether you’re an existing use or if it’s your first time on the app, use the code below for exclusive access! https://join.runna.com/lKmc/redeem?code=BOSRUNNA AND You can get your hands on some of the awesome Turmeric Co products here with our special code BIS30 for 30% off of orders!
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  • Jeff Shi, Wolves Chairman: ‘How to Succeed in the Premier League & Be Financially Sustainable’
    This week, we’re delighted to welcome Wolves Chairman Jeff Shi to the show. Having been at the club since 2016, he has been a key part of the club’s rise from Championship survival to top half Premier League finishes and European quarter finals. Currently enjoying their longest run of Premier League football, there is a lot to be proud of.  Jeff hasn’t done a huge amount of interviews. With the club surviving a tricky period last year when their top flight status was at risk for half the season, now is the time to talk to the fans and wider football community about both his ambitions for the club moving forward and how he believes a club needs to be run to bring both stability and success. He is candid in his reflections; it took him a while to understand what it really takes to run a club in this country. But in this era where there is a demand for access and insight into our top teams, a Premier League Chairman keen to come and open up on his philosophies and development plans is to be admired. From signing top European players while in the Championship to building for the future with Vitor Pereira, it’s time to take a look inside a top Premier League team. On today’s show we discuss: The Wolves Project: Why Wolves is still seen as a project in progress and how the club has evolved under Fosun’s ownership What kind of long-term vision Fosun has for the club, and why sustainability now outweighs pure spending Balancing business logic with football emotion  How Wolves preserve their club identity while operating as part of a global group Why Jeff sees his role as a ‘guardian’, not just a CEO and how he tries to protect Wolves' long-term future Player Trading and Squad Building: How Wolves approach squad construction after big-name departures Why Jeff doesn’t regret selling key players and what he looks for in a signing beyond just talent How Jorge Mendes, data, and direct club scouting all influence Wolves’ recruitment model The economics of selling academy players and why the club must now “sell smart” Why Wolves is one of the best clubs in Europe for young players to develop Financial Reality of the Premier League: Why Wolves' net spend has dropped and why that doesn’t reflect a lack of ambition How the club is adapting to stricter FFP regulations and evolving its internal culture What fans misunderstand about sustainability, profit, and the cost of competing with richer clubs The challenge of stadium redevelopment and how infrastructure investment plays into the club’s future A huge thank you to our amazing partners on the show: RUNNA Whether you’re an existing use or if it’s your first time on the app, use the code below for exclusive access! https://join.runna.com/lKmc/redeem?code=BOSRUNNA Revolut Click the link below to sign up and get your £200 welcome bonus! https://get.revolut.com/z4lF/20VC
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  • Mark Fairbrother, Millwall Managing Director: ‘Is This The Most Misunderstood Club in Football?’ (Ep75)
    This week, we’re delighted to welcome Millwall’s Managing Director Mark Fairbrother to the show. This is a football club that many people both in and out of football have a preconceived idea about, built around historical associations with hooliganism and social unrest. These perceptions are rooted in media portrayal, cultural symbolism and sociopolitical factors rather than the club’s present day values. So, what does the Millwall of today represent and stand for? Off the back of a hugely successful Championship campaign which saw the club fighting for a play-off spot on the last day of the season, eventually finishing 8th, Mark is building both a club that can push the boundaries of its modest budgets (comparative to their competitors) and act as a pillar of the community. Football clubs are more influential than ever to the people that support them and localities they serve; this is a club going a step further. We’re very excited to bring you this; an insight into one of England’s most notable clubs intent on rooting itself high up the football pyramid.  On today’s show we discuss: The Millwall Identity: What makes Millwall unique and why does the club's reputation precede it? How does the club lean into its history without being constrained by outdated stereotypes? What does “no one likes us, we don’t care” mean to the leadership today? Is it a challenge or a strategic asset? Can a club change how it’s seen without losing its soul? Running a Championship Club: How do you balance short-term results with long-term stability in a volatile league? What are the day-to-day commercial realities of Championship football? How does Millwall approach player trading and squad investment with limited resources? How do media rights and the recent Sky deal affect clubs like Millwall? Is the EFL sustainable as a whole or are financial disparities becoming too great? Football Business vs. Football Culture What are the pressures of running a club where emotion runs high, but margins are tight? How do you manage fan expectations while still being fiscally responsible? Is the modern football club more like a community anchor or a business enterprise and what happens when those two pull in different directions? What’s the biggest misconception fans have about how football clubs are run? Millwall's Future What does success look like for Millwall? Is it promotion, survival, or something else? How is the club investing in infrastructure, community, and culture to grow sustainably? What are Millwall’s ambitions on and off the pitch in the next five years? Can the club compete with parachute-funded rivals while staying true to its values? What role does leadership at club level play in shaping the future of the Championship? A huge thank you to our amazing partners on the show: RUNNA Whether you’re an existing use or if it’s your first time on the app, use the code below for exclusive access! https://join.runna.com/lKmc/redeem?code=BOSRUNNA Revolut Click the link below to sign up and get your £200 welcome bonus! https://get.revolut.com/z4lF/20VC  
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  • Carl Frampton, Fmr Boxing World Champion: ‘How to Win in the Brutal Business of Boxing' (Ep74)
    This week we’re delighted to welcome Carl Frampton to the show. Second dive into boxing is long overdue and so much has happened since we last visited the sport. A boxing legend and Ring Magazine ‘Fighter of the Year’ in 2016, he was the first Northern Irishman to hold world titles in two weight classes, Carl is recognised as one of the best fighters of his generation. As you may expect, there is far more to him than the success he achieved in the ring. This was also the time for us to understand what the life of a top class fighter looks like, and how the business of the sport works from the athlete’s perspective. Saudi involvement has elevated both prize money and fight calibre in recent times, correcting some of the big problems in the sport and making the fights that everyone wants to see actually happen. But this hasn’t always been the case, and from the promotion world that can consist of exploitation and mismanagement to the challenge of driving commercial opportunities building the brand of the individual, Carl’s story is one of both past and present. Now one of the leading media figures in the sport as well as exploring a number of business ventures including his own whiskey brand, we take a look inside a sport that is re-establishing itself as one of the major assets in global entertainment. Whether a fan of Carl or just fascinated by the boxing industry, this is one you’ll enjoy.  On today’s show we discuss: Boxing Industry: A Good Place to be? Why is professional boxing considered by Frampton to be a “crooked” and exploitative business? What happened in Carl Frampton’s legal dispute with Barry McGuigan, and what does it reveal about fighter vulnerability? Is the real danger in boxing the fights themselves, or the hundreds of rounds of sparring in training camps? What can be done at the coaching level to reduce head trauma and protect fighters? Business of Boxing:  How does a fighter’s earning potential evolve from early career to world championship level? What role do management structures play in limiting or enabling endorsement and sponsorship deals? Why did Frampton earn more from sponsorships after leaving his initial management, even without a world title? Why is building a brand now essential for boxers to reach the top commercially? Who are the best and worst examples of fighters whose success (or lack thereof) was defined by branding? Changing World of Boxing: How has Saudi Arabia, and specifically Turki Al-Alshikh, changed the boxing landscape? Why are previously impossible matchups now becoming reality, and how did the Saudi-backed model enable this? Does influencer boxing help or hurt the sport overall? How are fighters like Jake Paul impacting the visibility and pay of other boxers, especially women? Is jealousy among traditional boxers driving backlash against influencer fights? Fighter Psychology & Motivation: How did Frampton’s mindset evolve through his career, and did he ever truly enjoy boxing? Why did he set a retirement age early on, and how did that shape his choices in the ring? What motivates fighters to retire and then return and is it often driven by financial pressures? How are fighters like Jake Paul impacting the visibility and pay of other boxers, especially women? A huge thank you to our amazing partners on the show: RUNNA Whether you’re an existing use or if it’s your first time on the app, use the code below for exclusive access! https://join.runna.com/lKmc/redeem?code=BOSRUNNA Revolut Click the link below to sign up and get your £200 welcome bonus! https://get.revolut.com/z4lF/20VC  
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