Inner Propaganda with Owen Fitzpatrick

In the early 1980s, Steve Jobs asked an engineer to save 10 seconds off the Macintosh boot-up time. The engineer found 28. His skills never changed. The story he was working inside of did.
This episode brings together everything I have taught this summer on logic and story into one complete system I call DELP: Demos, Ethos, Logos, Pathos. It is built on Aristotle's original framework, with the one piece he never had to think about added back in: knowing your audience before anything else.
In this episode of Inner Propaganda, I explore what real, ethical influence looks like in practice. I walk through Sophia Jex-Blake's fight to study medicine, the unsettling truth behind Milgram's obedience experiments, why a mint on a restaurant bill can raise tips by 23 percent, and the single three-word question that gets other people to argue your case for you.
What you will discover:
Why influence, done right, is something you do for someone rather than to someone
The four elements of the DELP framework and why order matters
How the same fact can produce completely different decisions depending on how it is framed
Why conceding a point first builds more trust than any amount of extra evidence
A three-word question that gets people to talk themselves into a decision
Visit my website: https://owenfitzpatrick.com/
Join my newsletter: https://owenfitzpatrick.com/newsletter/
Get my new book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/

I almost said "pick up the phone" was the wrong call for Stanislav Petrov to make. His training said launch. The screen said launch. He said wait, and that pause is the reason the world is still standing.
Most of our decisions will never carry those stakes, but the machinery behind them is identical. Your mind was built to keep you alive, not to get things right, and that single fact explains why brilliant people make reckless calls and why the rest of us default to whatever is easiest.
In this episode of Inner Propaganda, I explore why even Isaac Newton, a man who mapped gravity, lost a fortune chasing a stock bubble he knew was irrational. I walk through the four-part toolkit I use to make better decisions: Defusion, Debiasing, Decision Modeling, and Discernment, and I share why grading your decisions by their outcome instead of their soundness teaches you exactly the wrong lessons.
Before we get into it, I have AMAZING news to share. Last week, Inner Propaganda was listed at No. 8 on the USA Today national bestseller list, No. 2 in nonfiction, No. 1 in psychology, and No. 1 in business on the same list!! It also made the LA Times bestseller list and the Independent Press Top 40 for nonfiction. This result far exceeds my expectations. I am still over the moon! 
Thank you for your support and feedback. If you have already picked up a copy, thank you, and I would love it if you took a moment to leave a review on Amazon. If you have not grabbed it yet, you can find it at innerpropaganda.com, on Amazon, or at your favorite bookstore.
In this podcast episode, you will discover:
Why Stanislav Petrov's doubt in a Soviet bunker prevented nuclear war
How Isaac Newton's own envy overpowered his intelligence
Why defaults, not choices, run far more of your life than you think
The four-part toolkit for sharper decisions under pressure
Why the conviction paradox is the key to leading with both doubt and confidence
Visit my website: https://owenfitzpatrick.com/
Join my newsletter: https://owenfitzpatrick.com/newsletter/
Get my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/

In 2006, I sat on a hillside above Quito and drank ayahuasca with a shaman. For a few hours, my entire reality came apart: dragons, monsters, grudges dissolving into nothing. Not one fact of my life changed that night. My whole experience of it did.
That gap between the facts and the story we run on top of them is the idea underneath everything I want to share this week. Your mind works like a news channel, selecting a handful of moments out of billions and spinning a narrative around them. The editor making those calls is your mood.
In this episode of Inner Propaganda, I explore the four Ms I use to manage my own mental health: mood modulation, metacognition, mindset, and meaning. I share a UCLA brain scan study on naming your feelings precisely, walk through the cognitive distortions most of us fall into daily, and unpack the mindsets that decide how every difficult moment gets covered before it even happens. 
What you will discover:
Why a negative belief feels like fact while a negative thought can be argued with
The precise skill of affect labeling and why vague words like "stressed" do not work
The most common cognitive distortions and the questions that dismantle them
Four mindsets- agency, growth, antifragility, and solution focus- that reshape how you handle pressure
Why the meaning behind your hardest moments is a story you can choose to rewrite
In other news, I also want to say a huge thank you for the incredible response to the book since launch. If you have picked up a copy, a quick Amazon review would mean a great deal to me. If you have not yet, you will find it at innerpropaganda.com.
Get your copy of Inner Propaganda: https://www.amazon.com/-/he/Owen-Fitzpatrick/dp/1646872444
Visit my website: https://owenfitzpatrick.com/

For years, a voice in my head told me I was worthless, and it never once sounded like an opinion. It sounded like the truth. It took thirty years and trips to some of the most propaganda-heavy places on earth to understand what that voice actually was.
This week my new book, Inner Propaganda, is finally out, and it is built entirely around that discovery. The most convincing propaganda you will ever hear speaks in your own voice.
In this episode of Inner Propaganda, I explore the three biggest insights behind the book. I walk through the Asch conformity experiment and what it reveals about how easily we abandon what we can plainly see, the five types of truth we mistake for objective fact, and why you are allowed to change a belief without it meaning you were weak or wrong. I also break down the three gates every belief has to pass through: feeling, identity, and logic, and why logic rarely gets there first.
What you will discover:
Why believing something with total conviction tells you nothing about whether it is true
The five kinds of truth, and which ones we usually mistake for fact
Why changing your mind can be the strongest thing you do, not the weakest
The three gates a belief must pass before it sticks: feeling, identity, and logic
Why hearts change before minds ever do
My brand new book, Inner Propaganda, is out on 4th August: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/

Picture the most wrong person you know. Now consider that somewhere out there, someone is just as certain about you. In this episode, I explain why we all feel like the last sane person on Earth, and why that feeling itself might be the actual delusion.
Psychologists call it naive realism, the belief that we see reality as it is and anyone who disagrees is misinformed or brainwashed. I wanted to build an episode that gives you the manual nobody ever handed us for how our own minds work, especially in a world that feels louder and more polarized by the day.
In this episode of Inner Propaganda, I explore 12 ideas that sit at the heart of my new book, Inner Propaganda, each one designed to stand on its own. I cover why a single word can plant a false memory, why a failed doomsday prophecy made a cult more certain rather than less, why AI bots outperformed human debaters on Reddit by studying people rather than facts, and why intelligence often just makes us better at defending the wrong conclusion. I also share a personal story from coaching a university football team the night before the biggest game of their lives, and what I learned about the difference between statements and prompts.
What you will discover:
Why certainty is a feeling your brain produces rather than proof you are correct
How the words used to describe an event can rewrite your memory of it
Why AI works as an amplifier of whatever you already believe, not a filter for truth
Why overwhelm, not deception, is the most common form of manipulation
Why nuance, not certainty, is the closest thing we have to seeing the world clearly
If you enjoyed this episode, check out my brand new book, Inner Propaganda, launching August 4th and just named an August must-read by the Next Big Idea Club. 
Pre-order now and you will get a free masterclass, a workbook, and behind-the-scenes interviews.
Pre-order Inner Propaganda: https://innerpropaganda.com/
Free masterclasses: https://owenfitzpatrick.com/summer