The Brand & Market Podcast - Turning Airbnb Listings into Legacies

How do you react when booking is slow and revenue is down? In this episode of the short and sweet summer series, I’m being open and honest about the slow traction that we’ve had on two of our properties. Plus, our experience with hiring a revenue manager to hopefully get our listings back on track.
Time-stamps:
How the hosting experience has changed in 2026 (1:24)
Deciding to hand over the responsibility of revenue management (2:51)
Lowering rates to raise occupancy (4:38)
Revenue management results at our Luna rental (6:53)
Mentioned in This Episode:
Stay at Elysian (Luna): stayatelysian.com
The Commonwealth: airbnb.com/rooms
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What all goes into finding a short-term rental property? Today, I’m chatting with my aunt Laurie Henry and sharing a behind-the-scenes look at our search to find her dream property in Montana. We’re discussing the properties we’ve seen so far, including the ones that have broken our hearts and the ones we still have hope for.
Time-stamps:
Laurie’s long-term rental history (1:37)
Laurie’s current management portfolio (4:01)
Our worst tenant stories (4:36)
Why Laurie is looking for a property in Montana (10:59)
The story of the heartbreaker house and other potential properties (13:58)
20% off your annual subscription of Lodgify (22:58)
The second trip to Montana and the renovated church (25:37)
The house with wow-factors and a view (35:07)
Lessons learned from the trips to Montana (39:35)
Mentioned in This Episode:
Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What do you do when purchasing a property that is already a short-term rental? In this second episode of the short and sweet summer series, I’m sharing my recommendations for taking over an existing listing and what we’ve previously done in this situation.

Time-stamps:
The surprise booking on closing day (1:10)
Allow the previously booked reservations to continue (2:13)
Cancel the previous reservations and send them your link to re-book (3:23)
Cancel the previous and start completely fresh (4:32)
20% off your annual subscription of Lodgify (4:43)
Another solution through our property management system (5:55)

Mentioned in This Episode:
Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a number of property management systems in terms of the best user experience and site customization.
Time-stamps:
My experience with property management systems (1:51)
How we build custom direct booking sites (4:12)
20% off your annual subscription of Lodgify (5:35)
Adding code to your custom site (6:37)
Not all property management systems are created equal (7:31)
Mentioned in This Episode:
Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story.
This episode originally aired as episode 53 on July 23, 2025.

Time-stamps:
Why you need to ask for 5-star reviews (5:56)
How to ask for a 5-star review (10:19)
20% off your annual subscription of Lodgify (13:30)
What to do with your 5-star reviews on Airbnb (15:37)
Reviews aren’t just for marketing (18:24)
When you earn less than 5 stars (19:58)
Mentioned in This Episode:
Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling