Brand & Market - Turning Airbnb Listings into Legacies

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest.
Time-stamps:
Name field (3:45)
Bio (6:36)
Profile photo (8:38)
Link (10:47)
Highlights (14:10)
Pinned posts (20:05)
Overall feed (23:14)
Calls to action (24:12)
Brand consistency (25:25)
The content gap analysis (26:26)
Using b-roll content (27:16)
The 10-second stranger test (29:52)
Mentioned in This Episode:
30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Description:
How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement.
Time-stamps:
Meet Zack Metcalf (1:48)
Zack’s first property and its evolution (2:53)
The micro-resort name change story (9:46)
Incorporating core values into the brand (14:49)
How brand strategy impacted the rest of the project (17:24)
Zack’s next big property, Stone Tavern (20:43)
Building a partnership with an international company (30:44)
How lessons from INTRVL apply to Stone Tavern (33:28)
Zack’s latest project, LNGLIV (35:08)
Mentioned in This Episode:
Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort
Zack Metcalf Instagram: instagram.com/zackmetcalf_
Stay INTRVL: stayintrvl.com
Stay INTRVL Instagram: instagram.com/stayintrvl
LNGLIV: lngliv.com
LNGLIV Instagram: instagram.com/lng_liv
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Want to bring your brand to life inside your rental property? In this episode of the short and sweet summer series, I’m sharing 5 ways that you can incorporate your brand into the physical space of your short-term rental.

Time-stamps:
Welcome mat (1:19)
Coffee mugs (2:09)
Guidebook and guestbook (3:12)
Souvenirs (4:19)
Memorable photo moment (5:02)

Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson, for his 4th birthday! Enjoy this short and sweet talk about his favorite memories from being three, what theme he wants for his birthday party, and his plans for when he grows up.

Time-stamps:
Meet the birthday boy (1:09)
Emerson’s favorite thing about being three (1:25)
Why Emerson loves our property, Luna (1:56)
One of my favorite Emerson memories from this past year (2:55)
This year’s birthday theme (4:00)
What Emerson wants for his birthday gifts this year (4:50)
What Emerson wants to be when he grows up (5:44)

Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Want to make your marketing strategy a little smarter? In this episode of the short and sweet summer series, I’m sharing how one of my clients is using Yada AI technology to directly reach out to his guests and secure more bookings. Plus, I’m sharing my favorite features of Yada, including the SMS text message marketing capabilities.

Time-stamps:
Incorporating Yada AI into a portfolio marketing strategy (2:02)
Reaching out to guests to book directly (3:14)
Tracking when guests are likely to book (4:03)
Split up your marketing strategy based on each property (5:41)
Securing longer bookings during the off-season (6:33)

Mentioned in This Episode:
Yada AI: yada.ai

Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling