The Artificial Intelligence Show

For twenty years, the percentage of time a B2B sales rep spends actually talking to customers has barely moved. Jon Dick, chief customer officer at HubSpot, thinks AI is the first thing that genuinely breaks that constraint, and he has three years of rebuilding to point to.

In this AI Transformations episode, Jon takes Mike Kaput through HubSpot's agentic go-to-market model: the AEO strategy built for answer engines, the AI SDR handling most website chats, the assistant that moved win rate, and the org change that put every AI engineer under one leader.

Show Notes: Access the show notes and show links here

Timestamps:00:00:00 — Intro

00:03:36 — Meet Jon Dick

00:05:13 — What HubSpot was trying to solve

00:08:27 — How the transformation got started and where it stands today

00:11:48 — Beyond individual use cases: demand creation and AEO

00:15:49 — What's HubSpot native, and how they pick models

00:18:36 — What had to change organizationally

00:22:10 — Why centralizing beat the pod model

00:24:39 — What got messier along the way

00:25:46 — Results across the board

00:28:35 — Why HubSpot's go-to-market context is the advantage

00:30:19 — Advice for leaders earlier in the journey

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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OpenAI paused reinforcement learning on its most advanced models over cybersecurity concerns, saying its next model may cross a critical capability threshold. Paul's read: the labs aren't removing dangerous behaviors, they're suppressing them and suppressed behaviors can come back.

Also this week: a very public argument over Anthropic's direction as it heads toward a possible $2 trillion IPO, Pennsylvania's crackdown on data centers, Nvidia's Ohio AI factory play, new Pew data on young Americans souring on AI, and humanoid robots in Beijing breaking records set by Usain Bolt.

AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:06:44 — OpenAI Pauses Some Frontier AI Training Due to Cybersecurity Concerns

00:19:25 — Debate Over Anthropic Intensifies Ahead of IPO

00:33:43 — Pennsylvania Leads Increasing State Opposition to Data Centers

00:48:19 — Jensen's AI Factory Manifesto

00:54:15 — AI Job Loss Hits Young Adults

00:58:53 — Andrew Yang Pushes for Direct Payments to Americans, Paid for by AI

01:01:39 — OpenAI and Anthropic Rethink Data Retention

01:04:48 — Chinese Robots Break Human World Records

01:09:57 — AI Use Case Spotlight

01:18:45 — AI Product and Funding Updates

This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types.

For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

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Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then move through AI's environmental reckoning, OpenAI's very public friction with the White House, Anthropic's march toward a record IPO, Grok 4.6's return to the frontier, and an AI agent that hacked a gym website while trying to book a class.

AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:07:04 — Claude Will Now Start Marking AI-Generated Content

00:22:41 — AI's Environmental Reckoning

00:35:58 — Drama from the White House Over OpenAI Hire

00:45:25 — Anthropic's Hidden Advisor

00:50:04 — Sanders Threatens an AI Pause

00:55:30 — xAI Releases Grok 4.6

00:58:30 — More on Google's AI Leadership Reshuffle

01:02:54 — Revisiting the Responsible AI Manifesto

01:08:09 — AI Agent Hacks a Gym Website

01:12:10 — AI Use Case Spotlight

01:19:14 — AI Product and Funding Updates

This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types.

For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

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Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to building with it.

In this AI Transformations episode, Slagen tells Mike Kaput how Zapier moved from AI adoption to AI-native work: three tiers of builders, an AI-powered "marketing brain," the "lossless marketing" idea behind it, and why working in public mattered more than any single tool.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:03:50 — Who Dan Slagen is and why Zapier's marketing story matters

00:06:12 — The February “code red”: what changed and why Dan called it

00:10:53 — How the team actually adopted AI

00:12:05 — Building Zapier's AI-powered marketing brain and “lossless marketing”

00:15:52 — Bringing in agentic expertise and charting the steps

00:21:25 — The behavioral side: how people interact with the machines

00:23:25 — How the average marketer connects to the central brain

00:26:31 — Impacts and benefits

00:30:30 — Where it got harder or messier than expected

00:32:11 — Dan's advice for leaders who are behind

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story may be OpenAI’s detailed account of agents that hacked Hugging Face, communicated across test runs, shared stolen credentials, and operated undetected for weeks.

Paul and Mike break it all down, then cover the White House’s new framework for reviewing frontier models, OpenAI’s delayed Astra release, its public fight with Apple, Meta’s open approach to superintelligence, AI-driven layoffs, Gavin Baker’s AI market predictions, the collapse of the Situational Awareness fund, and more.

Full links and timestamps below.

Access the show notes and show links here:https://podcast.smarterx.ai/shownotes/230

Fill out this week’s AI Pulse Survey here:https://smarterx.ai/pulse

Timestamps:

00:00:00 — Intro

00:04:52 — Google’s AI Leadership Shakeup

00:24:15 — OpenAI’s Agent Hack Debrief

00:51:03 — White House AI Framework

00:57:10 — OpenAI’s Astra Model Delayed

01:02:51 — OpenAI Says Apple Is Getting It Wrong

01:05:35 — Meta Goes Open on Superintelligence

01:10:30 — AI Leads Layoffs for Fifth Straight Month

01:14:19 — AI Market Predictions from Gavin Baker

01:19:01 — Situational Awareness Fund Implodes

01:21:27 — AI Use Case Spotlight

01:28:19 — AI Product and Funding Updates

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This week’s episode is brought to you by MAICON and AI Academy by SmarterX.

MAICON is the AI conference for marketing and business leaders, happening October 13–15 in Cleveland. Three days of keynotes, sessions, workshops, and conversations designed for leaders actively figuring out how to adopt, operationalize, and scale AI across their organizations. Visit https://MAICON.ai and use code POD100 to save $100.

AI Academy by SmarterX offers on-demand courses, series, and professional certificates designed to help individuals and organizations build AI literacy and accelerate adoption. Explore the latest courses at https://academy.smarterx.ai and use code POD100 for $100 off any individual plan.

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