Good Shift

Nikki Creasy spent nine years working her way from intern to account director at a PR agency. Then Covid, a restructure and a personal itch she couldn't ignore led her to launch Peachy Lip Co.
In this episode: how Nikki transitioned from employee to contractor to freelancer to founder, what it actually cost to get a cosmetics brand off the ground, the marketing tactics that grew her community to 30K+ on Instagram, navigating cash flow as a first-time founder, gift-with-purchase and product swap strategies, cutting underperforming product lines to survive, and why founder-led content is non-negotiable for e-commerce brands.
Mentioned in this episode: Shoe Dog by Phil Knight | Find a founder you admire and listen to every podcast they've been on — that was Nikki's playbook.
Find Peachy Lip Co: @peachylipco_ on Instagram | peachy-lipco.com

If you've been sitting on a big life change but can't quite pull the trigger, this one's for you.
Maddie Ireland is an empowerment coach, entrepreneur and reformed self-doubter who spent over a decade building her dream life in LA before making the terrifying leap back to Australia at 35 — no plan, no partner, no idea where she'd even live.
In this episode we dig into:
How to move somewhere new and actually build community from scratch
The concept of "expanders" and why the people around you are everything
What it really looks like to start over in your mid-thirties
How to reframe your situation when everyone else looks more "settled"
The mindset shift that creates the most change (and how to use it daily)
Building a coaching business from zero
Dating with intention when you know what you want
Books mentioned:
Atomic Habits — James Clear
The Big Leap — Gay Hendricks
Find Maddie at https://www.maddieireland.com/ or on Instagram @madeleine_lucy

Your playbook to becoming a side-hustle founder — and building real momentum without having to quit your day job.
Amelia Jory is a high performer in corporate (having held roles as a Senior Brand Manager at NZ’s most successful companies) and the founder of Dulesé — a NZ personal care brand disrupting the category with all-natural, high-performing products and refillable, eco-friendly packaging.
We cover:
How to know if building alongside corporate is the right path for you
The early signals that something “more” is calling you
The trade-offs of side-hustle growth (and what it really costs)
How Amelia finds time, sets boundaries, and avoids burnout
The systems that keep Dulesé moving forward week to week
Money, risk, and what traction looked like early on
What it would take for Amelia to go all-in — and how she thinks about that decision

If you are feeling stuck on "corporate autopilot" or worried that AI is coming for your paycheck, this episode is your survival guide for the new digital economy. 
In this episode, we dive into:
The "Shedding" Process: How to detach your self-worth from your job title and rebuild from a blank slate. 
The Reality of AI Today: Why Meghana changed her mind and now admits that AI is taking jobs—and exactly what you need to do to be on the right side of that shift. 
Pivoting Without Code: How AI is democratizing tech by allowing us to communicate with machines in natural language, making this the best time in history for "non-technical" people to enter the industry. 
Personal Branding as a Shield: Why doubling down on your humanity and authentic communication is the only way to remain "un-automatable." 
Building a Personal Platform: The tactical differences between growing on LinkedIn vs. Instagram and why "good things happen to those who post." 
The "Ikigai" Framework: Marrying your internal moral compass (Dharma) with your external strengths to find a career that actually feels fulfilling. 
Whether you're looking to launch a freelance advisory business or just want to future-proof your current role, Meghana's tactical advice will help you move with confidence.

Thinking about a career shift — but worried about financial security?
In this episode, Adam Stewart (founder of Compound Wealth) shares the practical money framework that helps you buy back options and work toward financial freedom: invest consistently, consider buying a business, or build something on the side until you’re ready.
We cover KiwiSaver + index investing basics, entrepreneurship through acquisition, what to do when markets drop, how to think about risk and long-term freedom, and the mindset shifts that make change feel possible.