Good Shift

This is the most-requested topic I've had on the show!
Most people think building wealth means starting a business from scratch or climbing a ladder for thirty years. There's a third path that often flies under the radar. 
My guest Brandon Lipman has bought 12+ businesses across various fields and now coaches others to do the same, even if they've never run a business before. He started out in finance at a bank, realised at 25 his future there was capped, left, and along the way discovered he was already doing what investment bankers get paid millions for: acquiring businesses.
In this conversation, we get into:
What ETA (Entrepreneurship Through Acquisition) actually is, and why it's more accessible than you think
Why buying a business is often smarter than starting one
The #1 mistake first-time buyers make 
How long it actually takes to find and buy the right business
How to finance a deal when you don't have the cash yourself — and how to find an investor who'll back you
What to do in your first months as a new owner (and what not to do)
How to build the self-belief muscle you need before you buy
Whether you're thinking about your first move, don't know how to fund it, or just want to learn how smart people build wealth differently — Brandon's here to meet you where you are.
🔗 Resources mentioned in this episode:
Brandon's free online course on how to buy a business — Link here
Follow Brandon for bite-sized tips on IG - Instagram 
Ep 22 of Good Shift with Adam Stewart (Compound Wealth) — Adam introduced me to Brandon and his episode on compounding wealth is the perfect companion listen to this one.
If this episode made you think differently about your next move, share it with one person who needs to hear it. And if you're not subscribed yet — hit follow so you don't miss what's coming.
Find me on Instagram @goodshiftpodcast and let me know who you want to hear from next.

Nikki Creasy spent nine years working her way from intern to account director at a PR agency. Then Covid, a restructure and a personal itch she couldn't ignore led her to launch Peachy Lip Co.
In this episode: how Nikki transitioned from employee to contractor to freelancer to founder, what it actually cost to get a cosmetics brand off the ground, the marketing tactics that grew her community to 30K+ on Instagram, navigating cash flow as a first-time founder, gift-with-purchase and product swap strategies, cutting underperforming product lines to survive, and why founder-led content is non-negotiable for e-commerce brands.
Mentioned in this episode: Shoe Dog by Phil Knight | Find a founder you admire and listen to every podcast they've been on — that was Nikki's playbook.
Find Peachy Lip Co: @peachylipco_ on Instagram | peachy-lipco.com

If you've been sitting on a big life change but can't quite pull the trigger, this one's for you.
Maddie Ireland is an empowerment coach, entrepreneur and reformed self-doubter who spent over a decade building her dream life in LA before making the terrifying leap back to Australia at 35 — no plan, no partner, no idea where she'd even live.
In this episode we dig into:
How to move somewhere new and actually build community from scratch
The concept of "expanders" and why the people around you are everything
What it really looks like to start over in your mid-thirties
How to reframe your situation when everyone else looks more "settled"
The mindset shift that creates the most change (and how to use it daily)
Building a coaching business from zero
Dating with intention when you know what you want
Books mentioned:
Atomic Habits — James Clear
The Big Leap — Gay Hendricks
Find Maddie at https://www.maddieireland.com/ or on Instagram @madeleine_lucy

Your playbook to becoming a side-hustle founder — and building real momentum without having to quit your day job.
Amelia Jory is a high performer in corporate (having held roles as a Senior Brand Manager at NZ’s most successful companies) and the founder of Dulesé — a NZ personal care brand disrupting the category with all-natural, high-performing products and refillable, eco-friendly packaging.
We cover:
How to know if building alongside corporate is the right path for you
The early signals that something “more” is calling you
The trade-offs of side-hustle growth (and what it really costs)
How Amelia finds time, sets boundaries, and avoids burnout
The systems that keep Dulesé moving forward week to week
Money, risk, and what traction looked like early on
What it would take for Amelia to go all-in — and how she thinks about that decision

If you are feeling stuck on "corporate autopilot" or worried that AI is coming for your paycheck, this episode is your survival guide for the new digital economy. 
In this episode, we dive into:
The "Shedding" Process: How to detach your self-worth from your job title and rebuild from a blank slate. 
The Reality of AI Today: Why Meghana changed her mind and now admits that AI is taking jobs—and exactly what you need to do to be on the right side of that shift. 
Pivoting Without Code: How AI is democratizing tech by allowing us to communicate with machines in natural language, making this the best time in history for "non-technical" people to enter the industry. 
Personal Branding as a Shield: Why doubling down on your humanity and authentic communication is the only way to remain "un-automatable." 
Building a Personal Platform: The tactical differences between growing on LinkedIn vs. Instagram and why "good things happen to those who post." 
The "Ikigai" Framework: Marrying your internal moral compass (Dharma) with your external strengths to find a career that actually feels fulfilling. 
Whether you're looking to launch a freelance advisory business or just want to future-proof your current role, Meghana's tactical advice will help you move with confidence.