Growing For Market Podcast

Jakub Kosmowski left a career in marketing to start the vegetable CSA farm Farma Wola in Poland. In this interview, he tells us how he adapted the marketing principles he used with Fortune 500 companies to develop a market for and sell CSA shares for his farm. Jakub tells us how any type of farm can use the four Ps of marketing- “product, place, price and promotion” to think about the big picture before putting effort into marketing. Then we compare the merits of the different marketing channels- email vs social media vs paid advertising- to decide which channels make sense for your farm and how to repurpose the same content across multiple channels.

In the process we talk about how to avoid some of the mistakes that even big companies make with things like Super Bowl ads, and how to set realistic objectives for marketing campaigns. He has suggestions for how to fix campaigns that are getting good reach but not generating sales. Jakub tells us how he uses affiliate marketing with local businesses to drive CSA signups. We also discuss how and why it’s important to think like your customer, and lots of other tips that will help you raise your marketing game this season!

Connect With Guest:

Website: jakubkosmowski.com

farmawola.pl

Instagram: @farmawola

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com.

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm.

Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more.

Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required.

If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.

Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!

Most point of sale (POS) systems were designed for businesses like restaurants and retail, and aren’t perfect fits for farm businesses. In this episode, Lindsey Lusher Shute tells us how she has been working on customizing POS systems for farmers, and how she has been beta testing the system in her own farm’s store. Innovations include being fully customizable to support a range of farms, being able to process SNAP/EBT, customer and sales tracking, and integration with scanner, printer and cash register.

We also hear how she re-established her own farm’s store after having been used in the past by previous owners of the farm. Lindsey tells us how a combination of signage, location and expanding their offerings over the years turned their farm store from a CSA pickup location into an important revenue driver for Hearty Roots Farm.

Connect With Guest:

Website: GrownBy

Instagram: @grownbyapp

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Our catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. We offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and our experienced team is ready to help guide you to the best solution for your farm's needs. Request a free paper catalog and learn more at sevenspringsfarmsupply.com or give us a call at (540) 651-3228. 

Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm.

Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm.

Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more.

Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required.

If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.

Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!

In today’s episode, we explore the range of people who whose job is to help farmers, and how to get the most out of these relationships. We refer to these people as a group as technical assistance, or “TA” providers, and it can include extension agents, people at nonprofit or NGOs, professors, etc. And our guest today is one of those people- Sarah Geurkink is the Organic Production Specialist for the Organic Association of Kentucky [OAK]. 

Sarah draws on her own farming background and experience working with farmers at OAK to help growers understand how to find TA providers and what kind of assistance they can provide for farm projects. Listeners who want to learn more can find the article Sarah co-wrote from the February 2026 Growing for Market Magazine, “How to work with extension agents and other folks who help farmers,” linked in the show notes.

Connect With Guest:

Website: The Organic Association of Kentucky

Instagram: @organicassociationofkentucky

Sarah’s article from the February 2026 Growing for Market Magazine:

How to work with extension agents and other folks who help farmers

Here’s a link to some of the tools Sarah has built for farmers:

OAK Farming Resources- tools and templates

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm.

Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm.

Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more.

Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required.

If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.

Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!

Most flower and vegetable growers can add herbs to their existing crop plans without changing what they’re already doing- and dried herbs can complement the fresh crops by providing a year-round income stream. On this week’s podcast we talk with Emily Springer of Meeting House Farm and Collaborative in Maine about how she grows herbs on the farm and sells them through the collaborative. Emily started the collaborative so growers can use the online sales platform to connect with buyers nationwide and ship herbs from their own farms. 

She tells us how over 80% of the herbs sold in the United States are imported, and the $12 billion dollar market is expected to double over the next decade. We discuss which herbs are in demand, how to grow and dry them, how to join the collaborative, and the profitability of growing herbs. Though many overseas producers have a lower cost of production, domestic growers can compete on quality and transparency in the herb market. The conversation also covers harvesting, processing, pest management, and how much of the labor associated with drying and processing herbs can be done in the offseason when the farm is less busy.

Connect With Guest:

Instagram: @meetinghousefarm

Emily’s article from the March 2026 Growing for Market Magazine:

Add herbs to your crop plan to strengthen both land and profit

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Our catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. We offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and our experienced team is ready to help guide you to the best solution for your farm's needs. Request a free paper catalog and learn more at sevenspringsfarmsupply.com or give us a call at (540) 651-3228. 

If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.

Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm.

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more.

Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required.

Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!

Everyone loves sweet corn, but can you make money on it? This pod episode sets out to answer the age-old question, and shine light on the best practices that will give growers the best chance of being profitable with this summer favorite. We also discuss whether sweet corn can function as a “loss leader,” i.e. come for the sweet corn, stay for the tomatoes and salad mix theory that might justify growing it at a loss to get customers in the door (or the farmers market stand, as the case may be).

This podcast episode is a complement to Dan’s article in the January Growing for Market Magazine, “Sweet corn without chemicals: can the early bird beat the (ear)worm?” But we didn’t want Dan to have to repeat everything he said in the article, so the article is linked below in the show notes. Though the article covers most of the basics for early and profitable sweet corn production, we cover some additional pests, sweet corn types, and ideas that we didn’t have space for in the article.

Connect With Guest:

Instagram: @iowa.veg.pro.support

Dan’s article in the January 2026 Growing for Market Magazine:

Sweet corn without chemicals: can the early bird beat the (ear)worm?

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required.

If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.

Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com.

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more.

Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!