Growing For Market Podcast

• How to build a regenerative food brand with Samuel Taylor of Long Table

  How does one go from Shakespearian acting to starting a company making regeneratively-grown heirloom-grain pancake mixes? Well, it involves an appearance on Shark Tank, eating pancakes five times a week for years, the pandemic, and so much more than we have room for here. Listen to this episode for some great ideas on how to build a local foods brand, why they use popped popcorn for their pancake mixes and how they gauge customer demand in order to get their products into new stores, in this interview with host April Parms Jones.Connect With Guest:Website: https://longtablepancakes.comInstagram: @longtablepancakes Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comSubscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

  --------  

  50:42
• Learn from 50+ years of organic vegetable farming with Jim Crawford of New Morning Farm in Pennsylvania

  Jim Crawford founded New Morning Farm in Pennsylvania in 1976, starting and selling at multiple markets in Washington, D.C. He and his wife Moie are now semi-retired, having run the farm until they transitioned it to new ownership in 2019. They also founded the Tuscarora Organic Growers Cooperative that helped growers in rural Pennsylvania aggregate produce to reach the Washington, D.C. wholesale market. This interview by host Katie Kulla is packed with useful information from one of the first wave of certified organic farmers, including starting farmers markets, tips for farm profitability, founding a cooperative, getting apprentices to stick around for multiple years, selling produce from other growers, and how to transition when it’s time for someone else to run the farm. Connect With Guest:Website: https://www.newmorningfarm.netInstagram: @newmorningfarm Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comSubscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

  --------  

  1:17:09
• Scaling urban agriculture with Romondo Woods of Urban Youth Agriculture in Detroit, Michigan

  Romondo Woods of the Urban Youth Agriculture Farm in Detroit, Michigan, tells us about how he is producing food for the city, while at the same time giving children hands-on experiences at the farm. Romondo started the farm a decade ago and has been scaling up ever since in order to make it a growing source of produce for the city. In addition to letting kids know where their food comes from, they are helping make Detroit a leading example of how cities can implement natural farming practices that make the city a healthier place for people to live.Romondo was interviewed by host April Parms Jones while he was attending the 2024 Slow Food Terra Madre Salone del Gusto in Turin, Italy, where he was serving as a delegate for Slow Food USA. Romondo recently got certified as a produce safety teacher so he can help train other farmers in how to keep their produce safe through postharvest handling as they expand their farms. Lots of ideas and inspiration in this podcast for both how to run the educational as well as the food production aspects of a farm! Connect With Guest:Website: https://uyadetroit.comInstagram: @u.y.a.detroitPodcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.comSubscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

  --------  

  47:17
• The art of growing uncommon flowers organically with Matt Dell of Treadlight Farm in New York State

  In this conversation, host Rebecca Kutzer-Rice speaks with Matt Dell, co-owner of Treadlight Farm, about their journey into organic flower farming, the transition from retail to wholesale, and the unique challenges and strategies involved in scaling their business. Treadlight Farm focuses on uncommon flower varieties, and Matt discusses how they built relationships with wholesalers, and the techniques they use to manage production effectively. This covers quite a transition since Treadlight Farm started with hand tools and a small greenhouse, and they now manage about 20 acres with a number of greenhouses.Matt talks about how being certified organic affects their production, the importance of sustainable practices, and the role of native plants in horticulture. He explains the mechanics of organic certification, and shares practical tips for small and mid-sized farmers and, as he puts it, making a name for themselves by “growing weird stuff that you can’t find anywhere else.” The discussion highlights the environmental impact of flower farming and the potential for a shift towards organic ornamental plants. Connect With Guest:Website: https://www.treadlight-farm.comInstagram: @treadlightfarm Link to free article about starting lisianthus from seed, by host Rebecca Kutzer-Rice, that was mentioned in the episodehttps://growingformarket.com/articles/planning-and-starting-lisianthus-from-seed Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

  --------  

  1:11:56
• Plan your marketing calendar for the year with Corinna Bench of MyDigitalFarmer and Shared Legacy Farms

  Corinna Bench learned digital marketing by doing the marketing for her family’s farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don’t underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own farm’s marketing campaigns.Corinna tells us how to identify products ripe for a promotion, plan around important dates, set revenue goals, and create marketing peaks to maximize sales. The discussion also covers nurturing customer relationships through engaging content and using lead magnets to attract and retain customers. Since this is the first episode of the new year, Corinna tells us how to plan out a promotion calendar for the whole year. Corinna offers marketing classes and coaching at mydigitalfarmer.com. Connect With Guest:Website: https://mydigitalfarmer.comInstagram: @mydigitalfarmer Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com. Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm. Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial

  --------  

  1:23:52

More Education podcasts

Trending Education podcasts

About Growing For Market Podcast