World Building with Merch: Inside the New Rules of Music Branding with Dan Goldberg
Unlock the secrets of music merch as Ritch Esra and Eric Knight sit down with industry strategist Dan Goldberg! In this episode of the MUBUTV Music Business Insider Podcast, we explore how artist merch has evolved from simple concert swag to a powerful symbol of fandom, community, and identity. Learn why building a merch brand matters now more than ever—and discover actionable tips on connecting with superfans, creative cohesion, worldbuilding, and leveraging collectibles like vinyl to grow your music career. 🎸👕✨ #MusicMerch #ArtistBranding #FanEngagement
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🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast
The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].
📒 Show Notes and Resources 📒
https://www.mubutv.com/dan-goldberg-music-executive
⚡️What you'll learn in this episode⚡️
👉 The cultural shift making merch a badge of belonging
👉 How world building can turn casual listeners into super fans
👉 The opportunities most artists miss in merch today
👉 and so much more...
SUGGESTED & RECOMMENDED BOOKS:
📒 Essentialism: The Disciplined Pursuit of Less - https://amzn.to/3P5h1eD
📒 The ONE Thing - https://amzn.to/4ethWA7
📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja
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Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
This episode explains how merchandise can convert casual listeners into superfans, showcasing three stages: casual listener, fan, and superfan. We explore how artists can build a sustainable music career by understanding their audience and implementing effective music marketing strategies. Essential for any independent artist looking to thrive in the modern music business ! 🔥🎧
Join the MUBUTV Music Business Insider Podcast, hosted by music insiders Ritch Esra and Eric Knight, for exclusive music executive interviews and valuable music business insights. Whether you're exploring music industry jobs or seeking music career tips, our podcast offers expert advice from a television music consultant and deep dives into the music A&R career path. Gain firsthand music business experiences and insider knowledge from top music industry insiders that will help you navigate your journey. Tune in for unmatched music A&R insights and stay connected with the latest trends shared by music executives. Empower your music career with MUBUTV's trusted music business podcast. 🔥🎧 #MusicBusiness #MusicCareer #MusicIndustryInsights
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