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People Inspired By Purpose - Purposely Podcast

Mark Longbottom
People Inspired By Purpose - Purposely Podcast
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  • #271 'Doing Development Differently', Geneva Loftus, Executive Director, Move92
    Welcoming Geneva Loftus, Executive Director of Move92, to Purposely Podcast.Geneva leads Move92 — a global philanthropic organisation on a mission to help local changemakers lead their own development. Their approach challenges traditional models of international aid by putting resources and decision-making power directly in the hands of those closest to the challenges.The organisation takes its name from a striking statistic: of the $10 billion in global gender equality funding, only 8% goes to organisations based in the countries where the work happens. Move92 exists to help shift that remaining 92% to the local leaders who know their communities best.In our conversation, Geneva shares her refreshing perspective on international development — what real impact looks like when it starts from the ground up, and how philanthropy can achieve more by doing things differently. We talk about shifting power, trust-based giving, and the importance of listening and learning from local partners.Now based in Christchurch, New Zealand, Geneva reflects on her multi-country life and career, from living with refugees on the Thailand–Burma border to advising funders and corporates across the US, Australia, Singapore, and beyond. With over 20 years’ experience spanning both large NGOs and grassroots organisations, she understands the subtle dynamics of both worlds — and what it takes to connect them effectively.At Move92, Geneva and her team connect philanthropists, family foundations, and corporates with grassroots organisations that align with their core values. Together they build purpose-driven portfolios that spark real-time impact and drive lasting change.Move92 also takes a wide view of gender equity, recognising that supporting girls and women includes working with boys and men too. Guided by their local partners, they focus on what communities need most — because when women thrive, communities thrive, and so does our planet.It’s an open, thoughtful conversation about rethinking philanthropy, following non-linear paths, and finding balance and purpose closer to home.
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  • #270 'From Elite Sport to Purpose-Driven Leadership', Mark Weatherall CEO at Life Education Trust
    Welcoming Mark Weatherall, CEO of Life Education Trust, to Purposely.Mark Weatherall’s reflections on how New Zealand prepares young people for life are refreshingly down to earth. He talks openly about a familiar gap — that many young people, and even adults, haven’t built the knowledge, confidence or habits needed to navigate an increasingly complex world. “We got pocket money, we spent it, that was it,” he says, recalling his own upbringing. Today, with more pressures and distractions than ever, the challenge is helping the next generation make thoughtful choices that shape their futures for the better.Mark leads Life Education Trust, one of Aotearoa’s most recognisable and long-standing charities. After 37 years and reaching over 86% of schools, the Trust continues to evolve its mission of helping tamariki develop the life skills they need to make positive choices. Mark is realistic about what’s required to keep that work strong — supporting volunteers, maintaining local connections and securing sustainable funding are all priorities. “We need that local input,” he says. He believes centralising some functions, like fundraising or HR, could ease the pressure on volunteers, freeing them to focus on what matters most: supporting children and communities directly.Before joining Life Education Trust, Mark spent years leading some of New Zealand’s top sporting organisations, including canoeing and rowing. These are sports where success is measured in milliseconds, medals and the pride of representing Aotearoa on the world stage. He speaks candidly about the intensity of leading at that level, where every decision can influence an Olympic or Commonwealth campaign, and where legacy matters as much as performance.Mark also brought his leadership closer to home, heading Surf Life Saving New Zealand, a movement that combines competition, community service and coastal safety. It’s a cause close to his heart and reflects his lifelong love of the ocean, as well as his belief in sport’s power to build resilience, teamwork and purpose.Outside of work, Mark’s story is one of reflection and renewal. After a double hip replacement kept him from his usual pursuits — diving, fishing and time outdoors — he’s been rethinking what matters most. “How many useful summers have you got left?” a friend recently asked him. For Mark, it’s not about counting down, but about making the most of what’s ahead: staying active, enjoying family and finding balance between purpose and personal wellbeing.Mark’s approach isn’t about slogans or grand gestures. It’s about practical support, honest conversations and small decisions made well — both in leadership and in life. In a space often clouded by buzzwords, his clarity stands out: help young people build real skills, support those doing the work and keep the mission grounded in reality.
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  • SHORT 'Collaboration Over Ego' Rod Baxter, CEO King’s Trust New Zealand
    A really warm welcome to Purposely SHORT — short, as in not long. This is a weekly episode featuring one of our past guests and their expertise on a certain topic. The aim is to give you a useful insight that you can action, helping you to deliver on your charitable mission. Enjoy.In this SHORT episode of Purposely, we revisit insights from Rod Baxter, CEO of King’s Trust. Rod shares why collaboration between charities is essential for creating greater social impact, and how putting ego aside can unlock new forms of partnership. He also reflects on the power of identity, purpose, and mana in helping young people make positive choices about their lives.This bite-sized episode is designed to give you a practical takeaway you can apply to your own charitable mission.This episode of Purposely is brought to you by Benevity, the all-in-one software solution that benefits employees, customers, nonprofits and society — and by Trust Investments, trusted stewards of capital helping charities grow their impact.
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  • #269 ‘Building Trust Across Borders’ Joy Morozov, Founder of Philanthropower
    In this episode of Purposely, I’m joined by Joy Morozov, founder and director of Philanthropower, a consultancy that helps philanthropists and NGOs build trust-based partnerships that turn good intentions into real impact.Joy’s story is anything but ordinary. Born in Lebanon and raised across the Middle East, she grew up switching effortlessly between languages — now speaking more than five — and moving between cultures that didn’t always make space for women to lead. From a young age, she knew she wanted more than the life expected of her — so she pushed back, questioned limits, and carved her own path. That determination and curiosity have become her trademarks ever since.Her early career with the Financial Times and Thomson Reuters taught her the value of trust, brand integrity, and genuine connection. But after years in the corporate world, Joy felt an undeniable pull toward purpose. That calling led her to Light for the World, where she launched its UK chapter and learned first-hand that good intentions aren’t enough — real change comes from understanding what communities truly need and how to support them sustainably.Through Philanthropower, Joy now helps philanthropists and charities do exactly that. Her “MUST” framework — Mindset, Understanding, Strategy/Soft Skills, and Trust — captures her philosophy that effective giving starts with clarity, empathy, and relationships built to last.She speaks openly about what it takes to break into new markets, build credibility, and lead with conviction. Her success in the UK wasn’t luck; it was persistence, strategy, and an unshakeable belief that people give to people.Outside of work, Joy recharges through live music, travel, and the occasional off-grid retreat. Her journey — crossing cultures, sectors, and expectations — is a reminder that meaningful change takes both heart and rigour.
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  • SHORT: Coaching with Purpose with Tina McCafferty, CEO Tōtara Hospice
    A warm welcome to Purposely SHORT.SHORT, as in not long — a weekly episode featuring one of our past guests and their expertise on a specific topic. The goal? To give you a useful insight you can action, helping you deliver on your charitable mission.In this episode, Tina McCafferty, CEO of Tōtara Hospice, shares her perspective on coaching, leadership, and building strong teams. Tina discusses why coaching and mentoring should be accessible to everyone, not just senior executives, and how a blended approach of coaching and mentoring can spark genuine insight and growth.She also reflects on her own leadership style, shaped by her Glaswegian roots — straight-talking, fair, firm, and supportive. Tina believes the best teams are made up of people who challenge each other, offer honest feedback, and contribute diverse strengths, not “mini-me” versions of the leader.This episode highlights how purposeful coaching and inclusive leadership can unlock potential, foster resilience, and create environments where people truly thrive.This episode of Purposely is brought to you by Trust Investments NZ and Benevity an all-in-one software solution that benefits employees, customers, nonprofits, and society.
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About People Inspired By Purpose - Purposely Podcast

Speaking with people of purpose, those making the world a better place People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences. Join the Purposely team www.purposelypodcast.com
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