Retail Success Series

• Seeing Your Business Through the Customer’s Eyes

  As business owners, we often get caught up in the day‑to‑day — marketing, buying, admin — and forget what it feels like to be on the other side of the counter. In this short KISS (Keep It Simple Series) episode, I’m asking you to put yourself back in the role of a customer and use those experiences to improve your own business.You’ll reflect on the retailers you love buying from and pinpoint exactly what keeps you coming back — whether it’s their service, product range, ease of purchase, or the way they make you feel valued. These insights can help you see your own customer experience with fresh eyes, so you can strengthen loyalty and boost repeat sales.Perfect for independent retailers looking for practical, actionable ways to improve customer satisfaction and keep buyers coming back for more.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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• Scaling Retail with Purpose: Sally Oulton’s Secrets to Lasting Growth

  In this episode of The Retail Success Series, we’re joined by Sally Oulton, a multi-brand retail entrepreneur and founder of Coastal Vintage, Coast Imports, and SallyO.co. From humble beginnings selling vintage pieces out of her garage to running three thriving businesses including Bali sourcing tours for interior lovers—Sally shares her incredible journey of scaling with purpose.We dive into:How she built a retail brand from just $4,000The leap from online to bricks-and-mortarBuilding a wholesale arm in response to demandThe ins and outs of sourcing directly from overseasWhy authenticity, branding, and connection are her secret weaponsWhat it really takes to grow a product-based business in today’s marketWhether you’re a retailer, product founder, or just love a good origin story, this episode is packed with real-world wisdom and inspiration.Contact Sally at Coastal Vintage: coastalvintage.com.auCoast Imports: coastimports.com.auInstagram: www.instagram.com/sallyo.coInstagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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• Top 5 Tips for Easy Social Media Management

  Independent retailers often feel overwhelmed by social media—but it doesn’t have to be so hard. In this episode of the Retail Success Series, Nicole shares key takeaways from her longer conversation with social media specialist Catherine Russo (originally aired in episode 95), offering easy, low-stress ways to stay visible on Instagram.From removing the pressure of the “perfect feed” to making it easier to outsource or get help with your account, these are the practical tips retailers need to hear. You’ll learn why showing your face matters (even just a little), why it’s okay to skip the trending music, and how to stop overthinking your content.This short, tip-packed episode is designed to give you the confidence to finally start showing up and engaging with your audience—without overthinking it.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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• From Social Media Stuck to Showing Up: How to Get Found in 2025

  Struggling to keep up with social media in 2025? You’re not alone. In this episode of The Retail Success Series, I chat with Catherine Russo, founder of Hashtag & Co, about how time-poor business owners can finally show up online with confidence and without the overwhelm.You’ll learn how to simplify your social media marketing strategy, the real reason Instagram Reels outperform posts, and why hashtags no longer work. Catherine also shares tips on how to plan content without spreadsheets, repurpose what you’ve already created, and use Instagram Stories and Reels to boost engagement and visibility.Perfect for small business owners, product-based brands, and service-led businesses ready to stop overthinking and start building reach online.📩 Email me at [email protected] and we’ll get you in touch.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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• Uber Express Pickup: Add It to Your Store’s Click & Collect in Minutes

  Uber has just launched in-store pickup in Australia, which has been available to overseas markets for a little while.  It’s a move that could benefit independent retailers more than you think.In this episode of the Retail Success Series, I explain how Uber’s new service works, what you need to do to support it in-store or online, and why this could be a smart way to offer express delivery without the overheads.We cover:- How the Uber in-store pickup process works- What you’ll need to update in your click & collect process - How to promote this option to your customersWhether you're running a small e-commerce store or a local bricks-and-mortar shop, this could be a handy solution to meet customer demand for fast delivery — without having to manage it all yourself.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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