Stretton Unfiltered

How do you build one of New Zealand’s most recognised coffee brands in a market already crowded with hundreds of roasters?
This week on Stretton Unfiltered, I talk to Nick Clark, co-founder of Flight Coffee, about the reality behind the brand.
The wins. The near losses. The reinvention. The brutal COVID hit. The move from café to wholesale, supermarkets, pods, canned coffee and The Hangar in Wellington.
What I loved most was the way Flight has kept evolving without losing its values, including its commitment to the coffee growers and communities it works with in Colombia.
This is not just a conversation about coffee.It is a sharp, honest look at what it takes to build, almost lose, rethink and keep growing a business in one of New Zealand’s most competitive industries.
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Rag Trade To Mag Trade:
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Will AI Replace You or Make You Richer? 
What if you're already being outperformed by AI and don't even know it?
Artificial Intelligence is no longer coming. It's here, quietly reshaping business, education, creativity, retail, and the way we work every day. The real question is whether you're using it or being left behind by those who are.
In this episode of Stretton Unfiltered, Annah sits down with Matt Browning, entrepreneur, AI specialist, and co-founder of Incredible, a New Zealand company building AI systems and automation tools used by businesses around the world.
Matt's journey into AI didn't start in Silicon Valley. It started with curiosity, problem solving, and a determination to teach himself the tools that are now transforming entire industries.
Together, Annah and Matt tackle some of the biggest questions facing all of us right now:
• Is AI making us smarter or slowly making us obsolete?
• Why are so many New Zealand businesses dangerously behind the curve?
• Could your job exist in its current form five years from now?
• What are the real privacy and security risks nobody is talking about?
• How much of your daily work could AI already do better and faster?
• What happens to creativity, retail, education, and human connection when machines become collaborators?
Along the way, Annah shares how AI has become part of her own daily life, from building business systems and drafting proposals on the move to capturing ideas and conversations she never wants to lose.
This is not a conversation about technology. It's a conversation about the future of work, the future of business, and the future of being human.
Whether you're excited by AI, sceptical of it, or quietly terrified by how fast it's moving, this episode will challenge what you think you know and leave you asking one question: If AI changes everything, what happens next?
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SHOP OUR BOOKS 📖
Rag Trade To Mag Trade:
Ebook available here
Order the physical book here 📚
Grit Before Grace:
Ebook available here
Order the physical book here 📚
Wise Heart:
Ebook available here
Order the physical book here 📚

Social media strategy is one of the most searched topics for small business owners right now, and for good reason. The rules keep changing, the platforms keep shifting, and businesses that stop learning risk becoming invisible.

In this episode, Annah and Sami get honest about the social media journey behind a 34-year-old fashion brand finding its feet in a world where video is king, authenticity is currency, and a jar of lollies can outperform a polished campaign.

From carefully curated Instagram feeds to founder led content that stops the scroll, they unpack what it has actually taken to evolve their digital presence, the mistakes they have made along the way, and why staying relevant online requires ongoing investment, experimentation, and a willingness to adapt.

They talk about:
Why Instagram Reels outperform static posts and what they are doing differently on TikTok.
The paid vs organic split that changed how they show up online.
A sugar jar, a bare face, and a woman on the street outperforming carefully planned content.
Why being true to your brand voice beats chasing trends every time.
Why TikTok is now a search engine and what that means for your business.
Why upskilling in social media is now as essential as any other business investment.
This is a candid, behind the scenes look at social media from two women who are still learning, still testing, and still adapting to a landscape that never stands still. Whether you are a small business owner, content creator, or brand trying to grow your online presence, this conversation offers practical lessons on what is working right now and why standing still is no longer an option.
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SHOP OUR BOOKS 📖
Rag Trade To Mag Trade:
Ebook available here
Order the physical book here 📚
Grit Before Grace:
Ebook available here
Order the physical book here 📚
Wise Heart:
Ebook available here
Order the physical book here 📚

Before the justice system ever entered her life, Gail Maney had already survived more than most people face in a lifetime. Domestic violence, poverty, sexual abuse, addiction, and a childhood that never gave her a fair shot. Then in 1997, police charged her with a murder she had absolutely nothing to do with, built on fabricated testimony, witness coercion, and a justice system that failed her at every turn. She was convicted and spent 15 years in prison paying for someone else's crime.

In October 2024, the Court of Appeal quashed her conviction, acknowledging a serious miscarriage of justice. But the court ruling is only part of the story. Gail sits down with Annah to share what prison actually does to a human being, what survival looks like when the barriers existed long before the prison gates closed, and what freedom really feels like when the stigma, the criminal record, and the trauma do not just disappear with an acquittal.

This is a story about resilience, about the cost of injustice, and about one woman who never stopped fighting for the truth.
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🌸 www.annahstretton.co.nz

SHOP OUR BOOKS 📖
Rag Trade To Mag Trade:
Ebook available here
Order the physical book here 📚
Grit Before Grace:
Ebook available here
Order the physical book here 📚
Wise Heart:
Ebook available here
Order the physical book here 📚

For more than 20 years, Annah Stretton has known Mary Haddock-Staniland not as a political talking point, but simply as a friend.

In this deeply personal and timely conversation, Mary shares her journey as one of New Zealand’s most prominent transgender advocates, media personalities, and diversity leaders, reflecting on identity, belonging, respect, and the emotional impact of seeing transgender lives debated publicly once again.

The discussion explores the wider conversation surrounding New Zealand’s proposed “Definitions of Woman and Man” Amendment Bill, not through political outrage or division, but through lived experience, curiosity, and humanity.

Mary speaks openly about growing up in Matamata, navigating gender dysphoria from childhood, building an international executive career, and the personal cost of constantly having your identity publicly questioned. Together, Annah and Mary unpack the difference between acceptance and respect, why dignity matters, and how everyday conversations shape whether people feel safe, seen, and valued.

This episode is not about sensationalism or ideology. It is about understanding the human being behind the headlines.

A thoughtful, compassionate conversation about identity, kindness, inclusion, and the importance of staying curious in a world increasingly driven by division.
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🌸 www.annahstretton.co.nz

SHOP OUR BOOKS 📖
Rag Trade To Mag Trade:
Ebook available here
Order the physical book here 📚
Grit Before Grace:
Ebook available here
Order the physical book here 📚
Wise Heart:
Ebook available here
Order the physical book here 📚